10 tactics for linkbuilding in ecommerce by tom critchlow, distilled
TRANSCRIPT
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Ecommerce [email protected]
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Content Curators Hold All The Power
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Fuck Yeah Cowboy Boots is a real thing, and links to ecommerce websites
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Gucci has 100s of pins (links) on pinterest
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Etsy has over 9000
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"If you want a preview of where
we're headed with apparel go look at
the denim category, go look at
women's jeans on Amazon
. That'll give you a little insight into our
future."http://www.excitingcommerce.com/2010/08/jeff-bezos-on-amazons-fashion-strategy-.html
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Allow your content to be remixed and hacked. Turn products into
linkbait
http://artistmarketplace.moleskine.com/
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Zappos have over 50,000 product videos (and >185,000 video urls
indexed)
http://blogs.zappos.com/fiftythousand
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Product Video Results
64% -85%More likely to purchase after watching a product videoInternet Retailer 4/2010 / Comscore 8/2010
2min LongerAverage stay when engaged with videoComscore 8/2010
53x HigherLikelihood of a front-page Google result Forrester, 1/2010
6% increaseIn in-store salesReckitt Benckiser, Nielsen, May 2010
Higher Conversions
Stay Longer
Offline ImpactSearch Enhancement
This slide stolen with permission from TippingpointLabs.com
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Link Build With Hope
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(PS this is why kickstarter works)
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Business Case Studies = Links (&PR)
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Gucci has 6 million facebook fans
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Sofa.com Film Nights
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Dive Head First Into G+. Now.http://www.getelastic.com/why-google-matters-to-ecommerce-9-things-you-should-do-about-it/
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$80 off - NYCMEET2ECOMM
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slideshare.net/tomcritchlow/
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Tom Critchlow
VP Operations NYC
www.distilled.net
@tomcritchlow
Fiercely curious. Passionate about learning. Email me!