10 steps to improve to conversation on your blog
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Improve the conversation on your blog
SMX Munich, April 2008
Joost de Valk, Search Strategist Onetomarket
www.joostdevalk.nlwww.onetomarket.de
Arrogance, a blogger’s biggest enemy....
Markets are conversations.
Don’t talk to us as if you’ve forgotten how to speak.Don’t make us feel small.Remind us to be larger.Get a little of that human touch.
You want us to pay? We want you to pay attention.
- Cluetrain Manifesto
To link to you, people need to: know you, like you and trust you
You have to stand out, but stay connected
Conversations create a ripple effect
Bond with your readers, and improve the conversation!
10 steps to improve the conversation on your blog
Step 1:Ask for comments.
Step 2: Thank people for commenting.
Step 3: get to know your readers.
Step 4: answer all questions, and respond to all feedback.
Step 5: Reward good remarks.
Step 6: keep people involved.
Step 7: Build a list.
Step 8:Fight spam, always.
Step 9: Keep It Stupid Simple (to comment)
Step 10:Measure, improve, and repeat
Joost de [email protected]
http://www.onetomarket.comhttp://www.joostdevalk.nl
http://twitter.com/jdevalk