3 steps to create an effective student blog
DESCRIPTION
How to create a student blog prospects will want to read? It is all about finding a good theme, a good Ambassador, relevant subjects and committing!TRANSCRIPT
3 Steps to Create an Effective Student Blog
Slide 1
3 Steps To An Effective Student Blog
3 Steps to Create an Effective Student Blog
Slide 2
The first 3 steps to take to create an effective student blog:
1. Choose the right Ambassador2. Create Editorial Guidelines3. Commit
Overview
Source: Higher Education Marketing – 3 Steps to create an effective student blog
3 Steps to Create an Effective Student Blog
Slide 3
“Who should write for our school’s student blog?” should be found when defining the type of student you want to
reach: A student interested in your most popular program? A student going back to school after years spent working?
You will need to identify your school’s personas to answer these questions precisely.
Once you have defined the target you wish to reach, find students who fit the description.
1. Choose the right Ambassador
Source: Higher Education Marketing – 3 Steps to create an effective student blog
3 Steps to Create an Effective Student Blog
Slide 4
These students should be personable: have strong written skills enjoy telling stories
They should be willing to tell things the way they are.
1. Choose the right Ambassador
Source: Higher Education Marketing – 3 Steps to create an effective student blog
3 Steps to Create an Effective Student Blog
Slide 5
Once you have chosen your Ambassador, have him/her sit down with the head of the Communication Department to present:
your school’s general social media strategy the part played by the student blog in it.
Together, they should go over: privacy legal limits (signing an agreement about what is acceptable and
unacceptable on the blog is recommended) post formats responses and monitoring of comments.
2. Create Editorial Guidelines
Source: Higher Education Marketing – 3 Steps to create an effective student blog
3 Steps to Create an Effective Student Blog
Slide 6
They should also draft a list of subjects to cover in the blog. Such subjects may include:
what the student loves about your school, what disappoints him/her, what has been a great surprise
general life as a student problems with juggling personal life, sometimes a professional life
and school views on the industry more trivial reports about life on campus or even the weather (as it
gives also an idea of life on campus) community events and community news open houses and seminars announcements, graduations, student awards, etc.
2. Create Editorial Guidelines
Source: Higher Education Marketing – 3 Steps to create an effective student blog
3 Steps to Create an Effective Student Blog
Slide 7
Keep in mind that these editorial guidelines are just that.
The student should be responsible for all the content and there should be no pre-screening of his/her posts.
After the launch, these meetings should occur on a regular basis to give the student an opportunity to voice concerns or difficulties.
2. Create Editorial Guidelines
Source: Higher Education Marketing – 3 Steps to create an effective student blog
3 Steps to Create an Effective Student Blog
Slide 8
The last key to making this student blog a success is to commit to delivering good quality posts on a regular basis, at least once a week.
This is a team effort. Your school will have to make sure your Ambassador has everything he/she needs to do his/her work well. This will include:
helping him/her build an audience by publicizing the blog: add a button on the homepage of your website, link the blog to your profiles on all the social media platforms.
3. Commit
Source: Higher Education Marketing – 3 Steps to create an effective student blog
3 Steps to Create an Effective Student Blog
Slide 9
Questions?1.514.312.3968 [email protected]
Visit our Website: Higher Education Marketing
FOLLOW US ON FACEBOOK
FOLLOW US ON LINKEDIN
FOLLOW US ON TWITTER
FOLLOW US ON PINTEREST
FOLLOW US ON GOOGLE+