how udemy built a blog that brings them 80% of their traffic and what you can do about it
DESCRIPTION
Learn how Udemy made a blog that started brining them 80% of their traffic, through search engines. What you can take away from this presentation is they way they went about creating the blog. They worked with agencies to create the content for them. You'll get to see the reasons for why they decided to work with agencies for content creation, rather than just hiring writers in-house to take care of their blog and lead generation processes.TRANSCRIPT
SquirrlySquirrly
Delivering Great Content forDeveloping Brands
Delivering Great Content forDeveloping Brands
So, you say you’re having a startup blog.
So, you say you’re having a startup blog.
Great!Great!
How’s that working outFor YOU?
How’s that working outFor YOU?
Chances are you’restruggling with keeping
your blog updated.
Don’t worry about it. Big startups, like UDEMY, have faced the same problem.
What did they doabout it?
What did they doabout it?
They decided to work with professional writers
WHY?
1. They could finally have a proper, constant presence on their blog.
No longer did they have to postpone it due to
investment opportunities, partnership deals,
the kind of things that make startup life
compelling.
2. There was no need to train professional writers.
They weren’t writers. They were startupers.
Leave the writing to the writers.
3. It was better than hiring people in-house.
With salaries for their writers they could get to
$50,000 / year / writer.
Imagine adding the taxes to that sum.
4. They didn’t know how to embed SEO into their writing process.
They also didn’t know how to be subtle about
the content’s SEO and not stuffing in keywords.
Currently, search drives over 80% of their
traffic.
5. Their in-house people and the founders could finally focus on
what they loved:
Building the business, not writing on the
blog.
6. They weren’t content marketing experts at the time.
They needed people who could write
articles that turn prospects into leads.
7. They relied on the WOW effect the writers had to provide.
In order for Udemy to continue working with
them month after month, these writers had to
really provide them with great content.
Easiest way to ensure quality.
You can now do what Udemy did
Develop your startup blog with a trusted provider.
And get an impressive amount
of Leads.
We train them in marketing and lead generation.
At Squirrly we hire professional writers.
The articles that our writers create have the potential of
bringing:
+285% increase in traffic
You’ll get to work with people who love doing research and:
Working with different Buyer Personnas.
Working with us /vs./working with someone in-house
$17,500 / year
as opposed to:
$50,000 / year
And you don’t need to buy SO MANY articles:
An article starts at just
$50. You get to choose how many you want.
You can count on us to DELIVER them
Shoot us an email:
Let’s talk content. Ask about the process.
What recommends us?What recommends us?
Over 480,000 downloads
We’ve built one of the most popular content marketing tools on the
wordpress directory.
What recommends us?What recommends us?
Over 39,000 subscribers to our free content marketing trainings.
+360 students to our $147 premium content marketing course on Udemy
Let’s talk: [email protected]
Let’s talk: [email protected]