10 steps to build up a good seo - seriously travel · are simple steps to be followed to build up...

10 STEPS TO BUILD UP A GOOD SEO

The SEO (search engine optimization) toolsenable the company to improve their website’saccessibility instantly and easily and to attainthe top ranking in the search results. By typingany keyword, you get all the related dataquickly and the websites are listed from top tobottom. So how these are listed in the rankingsis what SEO tools answers to. Everyone wants tohave their website in the top search engineranking and how is an important question toanswer. Seo is often taken as time consumingand complicated but as we study further, thereare simple steps to be followed to build up aneffective SEO. Regardless of the nature ofbusiness, SEO tools can be adapted as per thecircumstances. Nowadays SEO services havebecome a vital tool in the marketing campaignto success. We lay down simple steps for SEOwhich would help to take the business to thenext level.\.


1. Step UP:

The foremost step is the planning of the SEOstrategy. This step involves the use of tools likeGoogle Analytics (website analysis), Google AdWords (research keywords whether you run apaid campaign or not), and Google WebmasterTools (allows to communicate with Google andadjust many aspects thereon) to provide aframework for how to proceed further. Thesetools will enable to check how the users willinteract with the site and the keywords theyare searching for so that you can follow thepath as per their needs and desires. The emphasisis not only on volume of the people visiting thewebsite but on the quality visitors. We should beclear of what are our goals and assets andliabilities


2. Site Audit:

With time, the terms and the conditions withGoogle are becoming more rigid. When wealready have an existing site, we need toperiodically make an audit of the site to makesure it is in compliances with the rules. Siteanalysis is also recommended to check theproblems on the site like any issues related toperformance which can affect the visitor’sexperience on the site. The audit tools whichare generally used are Moz site audit checklistand WooRank. Like LinkRisk, which is used as alink audit solution to check out if some linkswhich can be removed or added for betterprospects. This step might be time consuming butis very important to perform to avoid thepenalties being levied for the violation done. Areporting has to be done for the detailsmentioned about keywords, contentaccessibility, link connecting reports to checkas to how the progression has been made anderrors if any are corrected timely and theopportunities are searched for improvement.


3. WWW or Without

This becomes an important option to chooseright away, as to choose ‘www’ with the domainname or without it. This will lay down on howthe search engine will view the website. If muchcare is not taken at this step, and say forexample both options are chosen, then thesearch engine will view the website as twodifferent sites by taking www.domain.com anddomain.com, and this would adversely affectthe rankings position. So both the URL formatsare equal, and choice has to be made to chooseonly one of them. Google webmaster tools helpto set the preferred domain.


4. Keyword Research

Every business is different in itself. So the SEOservices have to be tailor made as per thecompany’s objectives, vision and financialstatus. The campaign is made to line with theorganizational goals. Choices of keywordshave to be carefully made as this is the primarything to implement in the entire process. If donecorrectly, they affect the SEO process centpercent. Generally the website in the toprankings does connect with the searched wordor phrase. The keywords should have 3 R’s-Relevance, Reachable, and ROI (to increaserevenue). It can either make or finish yourbusiness campaign. Different data tools to beused in this regard to check that for any oneparticular keyword, the number of clicks done.Some of the tools which are used for the searchprocess are Google ad word keyword planner,Google suggests, Google trends (check searchtrend over time) and Google webmaster tools.Using the API tool, the SEO team can check thesearch volumes and plan accordingly. Once anunderstanding is made as to what the user issearching for, then the remaining steps becomesmuch easier.


5. Navigation

This step is usually required to solve twopurposes. First the users should be able tonavigate easily through the website pages andsecondly the search engines should make asmooth links between individual links andpages. This becomes especially important in thecase of large websites. The confusing andbroken links to the site will demean the purposealtogether. The navigation tool has to be keptsimple and clear so that there should not beany pages that are difficult to get to from thehome page. It is all about movement of your sitevisitor from the one page to different pages orsections within your site.


6. On Page Content:

The emphasis is not only on the volume of thepeople visiting the website but the qualityvisitors to achieve the overall business goals.Every month there are new entrants in themarket. So you should have the full insight ofthe competition around and the latest updatedinformation. One question should always beasked in the mind that what we actuallyprovide to the users so that they spend fewmore seconds reading the pages or is theprovided information unique and useful tothem! Building great content and keeping it upto date is the key to SEO. The content createdshould be around the keyword selected by thecompany with new updates and information. Itshould have newness in the content material.Just by adding new pages constantly will notserve much purpose; rather, it is alwaysadvisable to have one keyword phrase per page.


7. Meta Tags

They are the page data tags that lie between theopen and closing head tags in the HTML code ofa document. So the Meta tags help tell thesearch engines and users what the site is about.Like as a user, you have typed in a key word. Nownumber of results has shown up. Now which oneto click? Generally the users check the titlewords and the added description mentioned. Sodescription is taken as Meta tag. With properplanning and thought process, the importantkeyword phrases has to be included to get anattractive Meta description which will have astraight effect on the seo campaign. The Metadescription should be unique and relevant tothat specific page. Any kind of duplicatedescriptions will not provide any result.Similarly, the title tags should also be uniqueand attractive so that the user just wants toclick and read about it.


8. Coding:

This will help on the site to tell search engineswhich pages they are allowed to visit. We haveto build up a site that is easy for the searchengines to recognize. If the website has poorlywritten codes, then the search engines will notbe sure as to how the pages will display whileusing different browsers like internet explorer,fire fox etc. search engines like Google use therobots.txt file to index the web content.


9. Sitemap:

To attract the maximum number of users tosearch for, the site needs to be indexed bysearch engines and directories like DMOZ. Thismeans we are creating a sitemap for the site sothat the users can easily navigate theinformation which is most relevant for theirsearched word. As the name suggests, it is likethe map of the site, like on one page we areshowing the entire framework of the site, thedifferent sections and the links. If we have alot of pages on the site, then we need to createas many sitemaps and also they are linkedtogether. Since this makes the navigation easier,so it is helpful for both, users as well as searchengines. To generate a site map, we can eitherdownload or install a sitemap generator or usean online sitemap generation tool. Aftergenerating, we upload it to the site and thenintimate Google about it.


10. Off page:

Just only keywords or tag lines in the contentdo not serve the purpose. It is also important tolink your website to other similar kind ofwebsites to encourage the traffic. This requiresexpertise knowledge to generate permanentlinks to give a long lasting impact. The contentcan be interlinked by including the link of ownsome other site in the respective page, whichwould provide more exposure to the website andthus more people visiting the page. Use of backlinks also helps which implies adding the linksof our web pages on other different sites sothat when these links are clicked, it will takethe person to our site and thus adding moreexposure. The use of social media portals alsoplay a role in the off page step, whereby siteslike Face book, Twitter, and Instagram help inacquiring the traffic. Just to be rememberedhere that some techniques like linkmanipulation, creating pages with duplicatecontent or link schemes etc should be avoidedto increase a page's ranking in a search engineresult page as they are highly disapprovedpractices.


In addition to all the above steps, buildingtrust online becomes a must to complete theentire SEO process. Relationship building on thebasis of honesty and ethical business valuesbecomes the bottom line for the experts torender services efficiently. At personal as wellas on professional front, the experts have beenencouraged to follow the ethical values alongwith innovative technology and insights

Conclusion

Considering the online marketing strategies,SEO (search engine optimization) services areviewed as the most important component. Usingthe widely known search engines like Google,Yahoo, and Bing etc we need to make someprocesses and techniques to get the maximumnumber of people to the website and to attainthe top position in the search results of thesesearch engines- this is what SEO which imply for.SEO is not a process which once started is overnow. It requires consistent efforts to befollowed to get the top ranking of yourcompany’s website. It is continuous andconstant process.

10 steps to build up a good seo - seriously travel · are simple steps to be followed to build up...

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