How to Build YourSEO in 2016

Since last few years SEO is becoming more complex and

harder for all the SEO professionals worldwide.

Three Mega Trends

It’s a mobile, speed-seeking, and local-optimized world.

#1MobileMeans Business

“Design your site for all devicetypes and sizes, including desktops, tablets, and smartphones.”

-Google

There are 6.8 billion people onthe planet. 5.1 billion of themown a cell phone.

Google reports that 57% of userswon’t recommend a business witha poorly designed mobile site, and40% go to a competitor after abad mobile experience.

According to past research, every 1+ second added to a page load time negatively impacts overall site performance.

AMP (Accelerated Mobile Pages)is Google’s latest project.It’s goal: instant pages.

Recently Google’s Gary Illyes at SMX Advanced said that AMP is going to "be big" and you should strongly consider getting your pages AMP ready. 

#2LocalListings Matter

20.3%On-Page Signals

Includes: Presence of NAP, Keywords in Titles, Domain authority, etc.

20%(Good) Link Signals

Includes: Inbound anchor text, Linking domain authority, Linking domain quantity, etc.

14.7%My Business Signals

Categories, Keyword in Business Title, Proximity, etc.

13.6%External Local Signals

Includes: IYP/aggregator NAPconsistency, Citation Volume, etc.

8.4%Review Signals

Includes: Review quantity, Reviewvelocity, Review diversity, etc.

5.0%Social Signals

Includes: Google+ authority, Facebook likes, Twitter followers, etc.

Local Listings MatterDo these things:● Know the Local Search Ranking Factors● Review Signals● Keep Your Info Accurate & Up-To-Date

WHAT SHOULD WE DO TO WIN AT SEO IN 2016?

TO GO FORWARD, WE NEED TO LEARN FROM THE PAST

Mobilegeddon21st April 2015

Quality Update3rd May 2015

Panda Update17th July 2015

Rank Brain26th October 2015

2015

2016

Mobile Friendly 212th May 2016

What is RankBrain?

RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results.

RankBrain is mainly used as a way to interpret the searches that people submit to find pages that might not have the exact words that were searched for.

RankBrain Is The Third - Most Important Signal For Ranking Web Pages

What Are The First And Second - Most Important Signals For Ranking?

According to Google:

“It’s Content and Links pointing to your site.”

What Really Matters for SEO in 2016?

Backlinks are still (very) important

If you get 100 backlinks from 100 different domains, you’re in business.

Reduce Your Bounce Rate

With a high bounce rate tended to rank lower in Google than sites with a low bounce rate.

Long-Form Content Ranks Better

Branding is becoming even more important. Mentions of your brand, as well as citations, will become more potent, possibly even as powerful as links have been in the past.

CREATE CONTENT THAT PEOPLE WANT

IN A FORMAT THAT THEY WANT!

FOR A DEVICE OF THEIR CHOOSING

IN 2016

Optimize Existing Content

Fix 404 Errors

Clean Up Citations

Long Tail Searches are becoming more important.

UX Impact on SEO

User Experience (UX) Design is the process of designing a website with the aim of making it more user-friendly and improving the overall enjoyment that site visitors will have.

“Google is using UX as a ranking factor”

Videos Will Still Rule

Videos are a great way of keeping audience engaged and entertained. By using enough videos, you can improve the ranking of your page on the SERPs. A report states that videos make for 62% of all Google searches universally.

Social Media Presence is a Must

ConclusionIn 2016, and upcoming years, building a quality site that provides value to users is going to be a more important factor in SEO. Creating high quality content and obtaining white hat links is going to be the way to go for long term results with Google.

THANK YOU