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10 SIMPLE STATS ON CUSTOMER LOYALTY

10 SIMPLE STATS ON CUSTOMER LOYALTY

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1

of customers90%

forced to expend ‘high effort’ with a company are likely to be disloyal (CEB).

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of Millennials

feel strongly that online content drives loyalty (

Newscred)

62%2

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of 18-24 year olds

are more likely to buy from a company that they follow online (

Social Habit)

66%3

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of consumers

feel that the brands they’re most loyal to aren’t doing enough to reward them (

Clickfox)

62%4

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of loyal customers

are in the 35-54 age range. Only 12% are in the 18-24 range. (

Epsilon & Wilei Research)

50%5

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of loyal customers

reported that brands were too slow or never responded to their

emails. (The Customer Edge)

48%6

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of loyal consumers

indicated in a consumer poll that they would like brands to

proactively reach out to them and offer support

(The Customer Edge)

54%7

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their first purchase

is the potential value of a loyal customer according to

The White House Office of Consumer Affairs

.

10x8

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of Americans

don’t actively engage with the brands whose loyalty programs they joined.

And 94% want to receive ongoing communication from loyalty programs.

(Colloquy)

58%9

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of consumers

cite “shared values” as a top three reason for their brand

loyalty. (The Customer Edge)

30%10