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Page 1: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 2: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 3: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities

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Page 4: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 5: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 6: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 7: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 8: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 9: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 10: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 11: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 12: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 13: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 14: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 15: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 16: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 17: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 18: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 19: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 20: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 21: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 22: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities

• Delivery on promises

• Meeting Expectations

• Investment by both PartiesActivation

• Assess Return on Investment (ROI)

• Assess Return on Objectives (ROO)Evaluation

Page 23: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
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Sponsor Recall Stats

Audience Loyalty Stats

Co-Sponsorship Opportunities

Sponsor/Property Activation

Profile Information

Rights ProtectionActivation Resources

Ambush Protection

Page 25: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
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Page 27: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 28: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 29: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 30: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
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Page 36: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 37: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 38: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 39: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 40: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 41: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 42: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
Page 43: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
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Page 45: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities
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http://issuu.com/sirc/docs/leadership-winter-2014/c/slylhdk
http://sirc.ca/webinar/revenue-generation-sport
http://www.sponsorshiplandscape.ca/
http://youtu.be/g8Qx3qV5XHo
Page 54: Sport management report - nsf.olympic.cansf.olympic.ca/.../11/Building-a-Sponsorship-Program-Norm-OReilly.pdfSponsor Recall Stats Audience Loyalty Stats Co-Sponsorship Opportunities

Basel Norm

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