10 marketing trends for 2016

Focus on strategy and ideas, iPresso does the rest.

Mobile will continue to grow

source: Pew Research Center

2/3 of Americans own

smartphones and that

number will rise in 2016.

Marketers will need to

prioritize this channel even

more.

Online video gains ground

8 bn video views from more than 500 million users

occur daily on Facebook alone. In 2017, 74% of all

internet traffic will be video.

source: Syndacast

43% of marketers say personalization led to

more conversions.

Personalization is the key!

source: CMO Council

Content budgets continue to rise

43% of respondents plan to spend between

10% and 30% more in content development

and promotion.

source: Content4Demand

Social media will be a mainstream

marketing channel

65% of adults used social media in 2015,

nearly 10x the number in 2005.

source: Pew Research Center

80% of consumers are willing to share

detailed personal information, such as

name, email and nationality.

Marketers need to leverage

customer data

source: Aimia's 2015 Global Loyalty Lens

Digital becomes a top priority while traditional channels lag

Experts anticipate digital media to beat TV in ad spend

in just the next 2 years.

source: ZenithOptimedia

Marketing technology streamlines the implementation

of lead nurturing tactics and is “extremely important” to

75% of companies and “somewhat important” to

another 22%.

Growing role of technology

source: Ascend2

2015 was the breakout year for predictive

analytics in marketing, with at least $242

million in new funding for startups that are

pioneering this new technology.

Predictive analytics in marketing

source: Raab Associates

Growing popularity of programmatic

More than 80% of publishers are currently

using programmatic solutions to sell digital

advertising, including both RTB and premium

direct solutions.

source:Operative Media

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