DIGITAL MARKETING

TRENDS FOR 2016

Another year has come and gone, and before we know it, 2016 will be here. Digital marketing is consistently changing, and the Internet has radically altered the way information is shared. As marketers, we face new tools, platforms, and technologies each year. Change can be difficult, but it’s important to under the main trends that will shape the digital marketing landscape for the year.

1.CONTENT IS STILL KING.2.SOCIAL MEDIA MARKETING.3.SEO.4.MOBILE MARKETING.5.VIDEO IS KEY ELEMENT.6.MARKETING AUTOMATION.7.LINK BUILDING.8.WEARABLES.

POINTS TO FOLLOW

CONTENT MARKETING

Content is still the one of most important digital marketing trends in 2016. Content marketing is absolutely worth it, as long as you do it correctly.

Content marketing’s purpose is to attract and retain customers by consistently creating and distributing valuable content.

Remember “Useful content should be at the core of your marketing”

Social media will offer new publishing options.

Content will demand more visual mediums.

Interactive content will emerge. Virtual reality of content will become a reality.

Mobile content will rise.

Content Marketing Trends That Will Dominate 2016

SOCIAL MEDIA MARKETING

Social media content will be more

readily indexed having a big impact on page rank. When search engines look for relevant content as it relates to a search query, social media results, because of its recency and relevancy, will be given as much consideration as a web page.

In 2016 more social media platforms will become indexed.

Who’s Leading?“Facebook For the Consumers”

“LinkedIn For the Customers”

SEO

SEO is continually evolving; the current challenge is to find that perfect balance between creating content for humans while also ensuring it's optimized for web crawlers. Optimizing a website page for a specific keyword is only the first step. The magic comes when you deliver immediate useful content, incorporate relevant images and videos to lower your bounce rate and building a strong on-site infrastructure.

Intention is everything. Focus on the user experience. Size matters. Optimize for mobile. Use unique images. REMEMBER “Make pages for people, not

engines"

SEO RULES FOR 2016

MOBILE MARKETING

Instagram ads. Mobile video ads. Mobile payments. Native advertising. Proactive personalized information and ads. Mobile marketing via text message. Snapchat. Mobile marketing automation. 

MOBILE MARKETING TRENDS 2016

VIDEO MARKETING

Video and video advertisement should have a significant role in your marketing strategy and marketing budget. Video is making serious headway in Digital Marketing world and should definitely be utilised in your strategy. Google is placing more emphasis on video in search results and it will be a wise move to establish your business in this genre. A Vlog (Video blog) is a great idea and is currently underused by 99% of businesses.   In 2016 video is predicted to outpace written content as it relates to reach, effectiveness, engagement and overall ROI. Remember Increased Emphasis on Branded Video Content. Videos on Home Pages and Product Pages.

MARKETING AUTOMATION

As 2016 progresses, we expect to see more multinational companies pushing the use of their marketing automation platforms in EMEA and APAC.

Marketing automation allows marketers to go beyond the concept of personas, and create individual portraits of an online user, based on his or her preferences and activities.

LINK BUILDING

Link Building is a great technique

for obtaining links from external websites to your own website to improve your sites presence and ranking. They play important role in increasing overall popularity of a website. More links you own more popular you become.Remember

Links on mainstream news sites. Link on a high PR old style aged trusted

page. Link on a blog post. Social media site links. Link on a useful links page .

WEARABLES

Wearable “smart ”devices should start gaining more traction into 2016.2015 saw the unveiling of the APPLE WATCH.A first generation smart watch , but more smart watches and similar wearable devices should start emerging 2016.Such devices will change the landscape of local marketing,and will do more to blur the lines between “Online” marketing and “ Real ” marketing. Here are four areas that wearable technology will affect the digital marketer: Consumer Data and Analytics Search Marketing. App Development. Social Media.

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