10 industries that will be disrupted by the Google CarA story about disruptive innovations and how they work

Full article by @bartmuskala on medium.com

Google connects all the dots & blends it with a vision of the changed world. That is why Google has the potential to disrupt

the car manufacturers industry as well as many more industries.

Google connects the dotsall

smart technology

sharing economy

traffic congestion

automated vehicles

creativity

mobility needs

safety

location based tech

gps data

Audi, Volvo & the like are moving cars to a more advanced level.Whereas Google is inventing something new on top of autonomous driving.

As a result, Google is not on the same S-curveadvancement

applied effortexisting tech curve

new tech curve

the Google car

yet, Audi still thinks they are on their playing field, eating away their turf

a cara good car

a better car

an autonomous cara better car2

Disruptive technologies don’t follow the standard S-curve theory because they start their life cycle in a different market than the one in which they will generate the most profits.‘‘Clayton Christensen, “The Innovator’s Dilemma”

10 industries most likely to be

disrupted by the

Google Car

1. Government administrations They no longer need to run “no drinking & driving” campaigns, nor do they need to process collision forms.

2. Insurers They will be providing their services no longer to individuals as their cars are sold with a “no crashing” guarantee, but to Google, Volvo and the like.

3. Car repair companies They will be out of business, although Carglass can still repair cranks, the low value market they grew themselves.

4. Roads Roads will look different as there is no more need for traffic lights, night lightning or road signage.

5. Gas stations They will change to charging stations for automated vehicles that drive there before or after dropping you of (comparable to your Robomow).

6. Rental car industry The rental car industry will be fully automated, lending out cars ordered from your smartphone taking you where you want.

7. Taxi Industry Even Uber — the disruptor of the taxi industry — will be disrupted by the Google Car as cars will be driving us, not people owning cars.

8. Transportation and logistics Trucks will be driving in convoys, local transport companies are gone as Google cars can pick up packages and return goods when required.

9. Fair & exhibition organisers Fairs don’t start at the venue, but at your home when fair-sponsored cars pick you up and offer a personalized preparation of your fair visit.

10. Dating sites Dating sites might offer additional services renting out limo-styled Google Cars to impress your date.

Incumbents think inside the boundaries they always knew, having a hard time connecting the dots that emerged.

Google - not a car company - does not have those boundaries…

Lesson learned?

an incumbent’s connections

Google’s connections

Read the full article on medium.com by @bartmuskala,

founder of True North, a marketing innovation hub, infusing a challenger mindset to help organisations of today

stay relevant in the world of tomorrow. !

True North is part of DuvalUnion, a marketing technology ecosystem helping organisations to get ahead in the New Normal, the world of

marketing in which technology is at the core.