10 April 2008

10 April 2008

U.S. ITER Communications Organization

10 April 2008

U.S. ITER Communications Office

Achievements and Activities� Prepared successful U.S. ITER exhibit for February American Association for the

Advancement of Science (AAAS) meeting. Reached thousands of scientists, media reps, students, and educators. Thanks to those who assisted from DOE, the IO, SRNL, and especially from PPPL (also helped staff exhibit).

10 April 2008

U.S. ITER Communications Office

Achievements and Activities, continued

� Provided video, images, and information to

Melissa Fuller, producer for the History

Channel's "Modern Marvels" series, before

her interview with Ned Sauthoff.

� Conducted four sessions of Cross-Cultural

Communications Training for USIPO and DOE staff.

� Worked with DOE and other communications

partners to handle significant number of media

inquiries related to USIPO budget.

� Conducted teleconference with

communications partners to discuss

handling of media inquiries, production

of promotional materials, communications plan, and other issues.

� Prepared feature article on DOE Associate Director of Fusion Energy Sciences Ray Fonck.

10 April 2008

U.S. ITER Communications Activities of Partner Labs

� Includes ITER section on PPPL web site, with info and links to International ITER and U.S. Contributions to ITER.

Princeton Plasma Physics Laboratory

� Includes ITER on traveling poster-board at community

events. Next: April 26 in downtown Princeton at arts and community festival.

� Features articles/updates about ITER and ITER staff in PPPL newsletters.

� Includes SRNL participation in ITER on lab’s permanent display at Columbia, S.C., airport.

Savannah River National Laboratory

� Addresses ITER role in lab’s overview fact sheet and in presentations to visitors.

� Published article on ITER and the SRNL role in laboratory’s annual magazine.

� Includes ITER brochure in info packages; discusses ITER during tours, exhibits, and news interviews. Includes ITER section in PPPL DVD “Fueling the Future.”

10 April 2008

Upcoming U.S. ITER Communications Activities

� Article being prepared on low-cost, high-performance cast stainless steel developed by ORNL staff for use in ITER shield module.

� Plan to publish U.S. ITER Communications Plan in late

spring or summer 2008. Updated to include revisions

from DOE Office of Science and partner labs; now

undergoing final management review.

� History Channel “Modern Marvels” program featuring Ned Sauthoff and other ORNL scientists scheduled to air in June. (Working title: “Super Hot”).

10 April 2008

Key Components of U.S. ITER Communications Plan

� Identification and prioritization of key messages

� Development and delivery of

appropriate communications

products for messages and

corresponding stakeholders

� Identification and prioritization of stakeholders

� Ensuring that overall effort and its

individual products/programs are effective and efficient