10 AMAZING GROWTH HACKS

TO GET TO 10K USERS

based on 10 of the best real-world growth hacks of all time

GROWTH HACKS ARE TACTICS AIMED AT RAPID GROWTH

DROPBOX‘s DOUBLE- SIDED REFERRALS

-> make friend invites count for everyone

-> can you integrate double sided referrals?

Dropbox had a double sided referral program in place [4M user in 2 years]

1)

AIR BNB‘s CRAIGSLIST INTEGRATION

-> leveraging big existing networks

-> which existing networks can you use?

Air BnB cross-posted Air Bnb listing automatically to Craigslist

2)

HOTMAIL‘S TAGLINE

-> use the opportunities you already have

-> are you missing out on leveraging existing opportunities?

Hotmail included a standard msg in each email that advertised Hotmail

3)

TWITTER‘S SUGGESTED FOLLOWERS ON BOARDING

-> measure/leverage behaviour of your users

-> do you know your user behaviour?

Whenever a new user signed up Twitter encouraged to follow 30 users

4)

PINTEREST COOL USER AUTO FOLLOW

-> create a compelling user experience

-> does you product suck? -> improve it

Upon signing up you automatically followed selected high quality users

5)

UDEMY PUBLIC CONTENT HACK

-> using what already exists instead of waiting

-> what does already exist that you can use?

When Udemy started out they pulled In public content from YouTube

6)

ZYNGA‘s FACEBOOK PARTNERSHIP

-> getting a big partner on board / be first!

-> do you know big players that you could hack to?

Zynga agreed on a special partnership with Facebook to get access to users

7)

CLINKLE‘S PR WAVE

-> Massive PR based on something very cool

-> what is your big message? / what‘s hot?

Clinkle got 100K signups with a blank landingpage combined with massive PR

8)

BUFFER‘S GUEST BLOGGING STRATEGY

-> go where traffic already is/rent traffic yourself + high profile early adopters (celebrities)

-> Are you integrating cool content from others?

Guest Blogging brought Buffer 100K users within its first 9 months of operation.

9)

THAT YOUTUBE VIDEO YOU SHARED YESTERDAY

-> create something that‘s so amazing that you don‘t need crazy techniques

-> Is your product HOT or NOT? -> *kaizen* Always Improve

*Have an amazing product*

10)

THANK YOU

Join the discussion #growthhacking

ABOUT THE AUTHOR

Albert Griesmayr is founder and CEO of Scribando|Novelify, where he helps writers to stay up-to-date on how to succeed in the fast changing world of book publishing.