1 xantar feria internacional de turismo gastronómico | www ... · xantar, salon de gastronomia y...

1 XANTAR Feria Internacional de Turismo Gastronómico | www.xantar.org

2 XANTAR International Fair of Gastronomic Tourism | www.xantar.org

Data

Name of the event: Xantar, International Fair of Gastronomic Tourism

Edition: 22

Organized by: Expourense.

Dates: from 3rd to 7th of February 2021.

Regularity: Each year.

Place: Expourense venue (Ourense - Galicia – Spain).

Sponsors:

www.xantar.org

Ourense (Spain)

+34 988 366 030

[email protected]


Presentation Xantar is the unique international fair about gastronomic tourism with the “International Trade Fair” official stamp in Spain. During 21 editions, Xantar has been valuing the quality agricultural products, the professional elaboration and service. It has become a point of reference to the most important eno-gastronomic destinies of Spain and Portugal. This also attracts other international destinies, mainly from Latin America, to participate in the fair. This internationalization has made to grow up cooperation networks about sustainable and healthy gastronomy and tourism. This tradeshow products experience links among exhibitors and visitors, through different actions and activities, such as show-cookings, thematic tastings, expositions… during five days of great activity. Talking about Galicia, Xantar is the first step in the year for the 300 gastronomic shows and fairs all around the region, some of these with the stamp of national or international touristic recognition. Other of the objectives of Xantar is the stimulation and promotion of rural counties and regions through tourism and eno-gastronomy, promoting innovative products with great quality and sustainability.


Reasons to participate in Xantar

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To get access to more than 100 mass media.

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To get access to professional and general public, who attend

the complete program of activities of the fair.

To contact with new clients and set fidelity strategies.

To promote competitiveness in the restaurant business.

To add visibility to your company, increasing the possibilities of business

contacts.

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To promote international cooperation and collaboration

among different public and private entities, creating

touristic and gastronomic sustainable networks, all round

the world.

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To promote new quality agricultural, framing and fishing products.

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Economic and social dynamization in the rural environment through eno-gastronomy and tourism.


SECTORS OF THE

FAIR

Eno-gastronomic destinies

Quality food products

Gastronomic popular fairs

Appellations of origin

Gourmet products

Gastronomic shows and

events

Historic fairs

Art about gastronomy

Services for hotel industry

Quality wines and spirits

What can you see in Xantar?

Restaurant business There will be fifteen complete restaurants, where public can eat and drink, tasting different native menus, made with products with appellation of origin.

Touristic-Gastronomic promotion There will be a space in the fair to promote the touristic and cultural aspects of the eno-gastronomic destinies. Saint James Way and Carnival will have a special place.

Sponsors Entities and companies which support this event have an special place in the center of the fair, to show their products and services.

Gourmet products The exhibitors offer the option to buy gourmet processed food products, which usually can only be bought in their original places.

Tunnel of wine and liquors Space where professional visitors can taste the last years wines of the Appellations of Origin of Galicia.

Tunnel of cheese Area where cheese producers present their products.

Craftwork Space to present and sale local handicrafts of the destinies promoted in the fair.

Entertainment and leisure Expositions and musical shows.


What can you do in Xantar?

Activities for professional visitors:

• V Touristic Workshop: B2B meetings between touristic operators and entities and companies represented in the fair.

• XVI International Meeting about Healthy and Sustainable Gastronomy

o Conferences: About the highlight the importance of the healthy properties of the Atlantic Diet and the guess entities.

o Gastronomic showcookings: Three gastronomic

sets, which offer two experiences each hour, where international chefs make themed and innovative plates.


Actions for professional visitors

• Wine and spirits tasting set: To taste enological products which are promoted in the fair.

• Package for hotel management schools: They include accommodation, meals, access to all the activities of the fair and guided visits to the city.

• Business Center: Program of B2B meetings between exhibitors and the international delegations who attend the fair.

Complementary actions

• XVII International Meeting of Gastronomic and

Oenophile Brotherhoods.

• VIII Gastronomic Bloggers Meeting.

• Tastings.

• Promoting days.

• Presentations.

• Expositions about gastronomic art.

Prizes and competitions

• XI Competition of Spanish and Portuguese

gastronomic popular fairs.

• IX Xantar Gourmet cooking competitions for

professional and amateurs.

• VIII International Xantar Awards.

8 XANTAR Feria Internacional de Turismo Gastronómico | www.xantar.org

A window open to the world Guess countries and regions El main objective of Xantar is to promote the quality gastronomy and to place it as one of the main touristic resources. For that, each year, you can see, in Xantar, the offer of different regions of the Iberian Peninsula, with the title of “Guess region”. Extremadura, Castile Leon, Asturias, Cantabria and Andalucia, touristic regions of Portugal and inter-territorial associations, such as Macaronesia (Cabo Verde, Canary Islands, Azores and Madeira), are some of the guess regions in different editions of Xantar. Some of these regions have a restaurant in Xantar, where you can enjoy a gourmet sampling menu. They also promote their tourism, craftwork and traditions, so the visitors can know their characteristics and particular features.


Guess country Another figure of the fair is the Guess country, with a great acceptation among the public, and an important repercussion in the mass media. To be the guess country of Xantar means to be the central point of the promotion of the fair, starring all the promoting messages and other transversal actions of the fair. This supposes a great promotion for the guess country, from an event which has repercussion in a lot of general, gastronomic and touristic mass media. Brazil, Portugal, Panama, Costa Rica, Cuba, Peru, France, Argentina and Mexico have been Guess countries in different editions of the fair, promoting their touristic and gastronomic resources through: restaurants, promoting booths, tastings, show-cookings and folklore.


Book of Xantar

A book-magazine about the fair is edited in each edition of Xantar. This is a 100 pages complete guide to find all you can see in the fair (exhibitors list, fair plan, menus, program of activities and conferences, information about the guess country…). Beside this, you can find in the book additional information and opinion articles from prestigious touristic and gastronomic professionals.


¡Live the Xantar experience!

You can come on train Xantar has prepared a train package, to enjoy one complete day or a weekend, visiting Ourense on high speed AVANT train. It is offered to people from Coruña and Santiago. This package has a closed price that includes train ticket, guided visits to the city, transfers and lunch in one of the restaurants of the fair.

As a trade fair, Xantar, in collaboration with RENFE (the Spanish train company), offers to the attenders discount bonus to long way train tickets, to make easier the visit of people from other points of Spain. You can get these bonus contacting the organization (+34 988 366 030 or [email protected]).

Enjoying Galicia To the 2021 edition, and with the collaboration of “Siente Galicia”, Xantar will offer a package tour, with which you can visit the fair and enjoy some of the touristic resources of Galicia. .

mailto:[email protected]


Xantar in the media

Promotion Xantar has a promotion program to promote the fair in different media (diary press, professional press, television, internet) and in events related to the sector (national and international gastronomic and touristic fairs). In the last editions, several radio and television programs have been directly broadcasted from the fair, and several live links-up with news and entertainment programs have been made. So, news from Xantar have been sent to millions of people.

Xantar in the net Xantar has a website www.xantar.org, where you can get all the information about the fair: menus, restaurants with contact information, activities, photos, news notes… You can get periodical information about the last news of the fair, through a newsletter. You can subscribe to it at www.xantar.org .

You can also visit the profile of Xantar in Facebook, Instagram and Twitter.

Repercussion in the media

10 Television channels from Spain and Portugal

Emission of national radio programs.

20 Specialized media

11 International media

400 Publications in printed and digital press

27 Gastronomic bloggers from Spain, Portugal, Costa Rica and Mexico

http://www.xantar.org/



News in the media

Tv live links-up

Radio programs from the fair


The last edition

21st edition

From 5th to 9th of February 2020, it took place the 21st edition of Xantar. It was presented officially in FITUR (Madrid). This edition was used to reinforce the links with Portugal, through a great presence of exhibitors from that country, and to set new cooperative links with Latin America, with the attending of exhibitors from that continent. The 21st edition became a good window to show the products and cook of the regions that attend the fair to the visitors. El attraction of the fair to the public is registered in the satisfaction surveys: the 99% of visitors want to come back in the next edition. The 35% of the visitors are professional, and the 85% of the exhibitors will attend the next edition.

Some of the data of the fair

Exhibition area: 12.000 m2

Exhibitors from 9 countries

298 exhibitors 25.000 visitors

15 restaurants 22 Menus (15€ to 35 €)

150 activities, with 7.000 attenders

500.000 people followed the Bloggers Meeting

5.000.000 audience through the mass media


Entities which bet on Xantar There are a lot of entities which, in the 21 editions of the fair, have bet on Xantar, from little producers to big companies, local and touristic entities. Here you can see the sponsors and collaborators of the last edition:


Photos


www.xantar.org

Finca Sevilla, s/n, 32005 Ourense (Spain) [email protected]

Ph. +34 988 36 60 30 www.xantar.org


mailto:[email protected]

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