TV Crime Drama E-Media Marketing• Task 3 - Webpage is an essential form of e-media marketing• Task 4 - You could be asked to design a webpage for your TV Crime Drama

so you must know the typical conventions of a webpage and how they appeal to your target audience

C Grade: Understand key e-media marketing strategies used to promote TV Crime Dramas. Be able to apply some of these techniques to my marketing campaign

A Grade: Understand a wide range of e media marketing strategies used to promote TV Crime Dramas. Apply these techniques to a creative and relevant campaign for your TV crime drama considering the uses and gratifications and audience appeal of each.

Important!!

This may be our last lesson today. Therefore you MUST attend as many of the support session to plan and have your tasks checked before/during and after half term.

Key Dates:Wednesday 30th - After SchoolThursday P1-4 Mr DaviesFriday P1-5 Ms Molyneux

HALF TERM- Wednesday AM

E-Media Marketing Strategies

1. Interactive Website 2. Hashtagging3. Smart Phone App4. QR Code5. Augmented Reality6. Video Game

Try to define each E-Media term

Today’s Revision Homework

• Stage 1 – Design your TV show homepage- Use common webpage conventions

• Stage 2 – Plan your e-media marketing campaign– Use grid to plan your campaign and explain how

each element appeals to your audience

E-MEDIA Terminology• Homepage - often the first page you arrive to

when you ‘google’ or search something on the web

• Blog – a webpage journal often created by an individual or group of people that is themed around a certain topic e.g. Mr. Davies’ TV Crime Drama Blog

• Social networking – • Synergy – use of these networks and others to

promote a TV show

Label your homepage with the correct conventions

1. Website E-Media Marketing Strategies

Network logo heading / hyperlink

The audiences’ eye naturally reads from top left to bottom right, so the most ‘important’

institutional information and hyperlinks are often in the top left hand corner

TV show heading / hyperlink

Hyperlinks to episodes

Hyperlink to homepage

Hyperlinks clips from the show

Hyperlinks character biogs

Hyperlinks information ‘about’ the

show

Copy brief synopsis of the

show

Hyperlink to catch up

Copy scheduling information for

next episodeKey Image of

two main characters

Webpage skin of character and

setting

Scroll down

Search box

Hyperlinks lead to various marketing strategies used by the show to create publicity and

generate sales of merchandise

Hyperlink online articles

about the show

Hyperlink to TV BLOGGERS

reviews

Header

Header

Hyperlink to DVD / Blue-ray retailer of the

show

Hyperlink to previous episode

Hyperlink to character’s blog

Hyperlink to forum

Hyperlink to actor’s blog

(funded by the institution)

Header

Header

Header

Scroll down

• Hyperlinks - these can be either words or images that when clicked upon will take you to another page

• Headings - used throughout some WebPages to split the content into manageable sections. There may also be subheadings, which can further direct the user to a particular piece of information

• Copy - the main body of the text, often presented in boxes• Sound - used on many websites. You may hear a sound as the cursor rolls

over some part of a website• Search box – usually a box• Images - used in almost every website-sometimes used as a link to

another part of the website• Skin – image that sits ‘behind’ the main body of the webpage• Embedded video – video that is viewed on the webpage

How many conventions so far?

1. What other conventions of a homepage do you think are missing? 2. What are the five key features of an interactive TV Crime Webpage?

Other E-Media Marketing Strategies

2. Hashtagging: #mytvcrimedrama – this appears that beginning of each episode. – This makes it a keyword on Twitter and therefore

starts it trending on the social media site

An example from US TV Crime Drama Bones

E-Media Marketing Strategies3. Smart phone App

Dexter iPhone App Key Features:-Latest clips and videos from Dexter-Dexter Photo Booth-GroupMe chats-Schedule information for Dexter-Episode guide-Episode reminders-Updates on Dexter-Twitter-Facebook-Wallpapers-Dexter episodes, soundtracks and podcasts from iTunes

E-Media Marketing Strategies

4. QR Code on traditional media that links to your website via a smart phone

E-Media Marketing Strategies

4. QR Code could be on a billboard, mag ad, tv commercial, t-shirt, coffee mug…

An example from Fringe which linked audience from their season 3 poster to the special

smartphone site

E-Media Marketing Strategies5. Augmented Reality – with a smart device (iPhone, iPad,

Android phone, basically anything that is mobile has a camera and connects to the internet)

The user downloads an app holds it to an image (could be in street, magazine anywhere) and video begins to play on the device…

Here’s an example from VW, how could you incorporate it into your marketing campaign?

Click…

AR could trigger a special animated

episode of the series…

E-Media Marketing Strategies6. Video Game – uses characters, setting,

themes, mise-en-scene from the TV show and allows the audience to play the hero on a gaming device (Xbox, Smart phone, PC)

Click…

Today’s Revision Homework

• Stage 1 – Design your TV show homepage- Use common webpage conventions

• Stage 2 – Plan your e-media marketing campaign– Use grid to plan your campaign and explain how

each element appeals to your audience

Homepage• Your institution is The Crime Channel• Use synergy with social networks on your homepage• Hyperlink to character blog, TV blog and forum

• Hyperlinks - these can be either words or images that when clicked upon will take you to another page

• Headings - used throughout some WebPages to split the content into manageable sections. There may also be subheadings, which can further direct the user to a particular piece of information

• Copy - the main body of the text, often presented in boxes• Sound - used on many websites. You may hear a sound as the cursor rolls

over some part of a website• Search box – usually a box• Images - used in almost every website-sometimes used as a link to another

part of the website• Skin – image that sits ‘behind’ the main body of the webpage• Embedded video – video that is viewed on the webpage

E-Media marketing CampaignE-MEDIA STRATEGY DETAILS OF HOW STARTEGY

WILL BE USED FOR MY SHOW

HOW DOES THIS APPEAL TO FAMILY AUDIENCE?(Parents or teen? Why?)

Hashtag

Smartphone App

QR Code

Augmented Reality

Video Game

How many E-Media Marketing Strategies do you now understand?

1. Website 2. Hashtagging3. Smart Phone App4. QR Code5. Augmented Reality6. Video Game

Have we…demystified the term e-media?Do we…understand the appeal of e-media?

Can we…apply e-media marketing strategies to your TV Crime Drama?