1 welcome to schoolnet global. 2 agenda what is schoolnet global? –significance –aims...
TRANSCRIPT
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Welcome to SchoolNet Global
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Agenda
• What is Schoolnet Global?– Significance– Aims– Contribution– Achievements to date– Plans for future– Examples of children’s pages
• What is it’s value to Sponsors?– Marketing, PR– Media interest– Examples of coverage
• What is the scope for sponsorship?– Costs– How will the money be used?
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What is SchoolNet Global?
• Children go into the community– guided by their teachers
• They research, learn and write about– their lives and interests– people and places around them
• They publish their thoughts and discoveries– in their own words and pictures– to the whole world on the Internet
• Children create a vast treasure chest of their own pages from which…
– they can learn about each other’s lives
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Why is SchoolNet Global significant?
• The world’s biggest children’s contributory website
– 500,000 children have been involved– 17,500 schools have been involved – 53,000 pages published
• Longest established, with pages from 1999 • A unique historic record
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What are SchoolNet’s aims?
To contribute to world peace by…• spreading understanding between people of
different cultures and backgrounds…– whether they live around the world or around
the corner
• through alignment with – Unesco– Unicef– Citizenship studies– School curriculum work
To contribute to children’s education
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What is SchoolNet’s contribution?
How does it help children?
• Builds self respect by valuing pupils' interests and discoveries
• Builds respect for others by valuing friends, family and community
• Enables them to learn about people around the world
• Builds understanding of other generations and cultures
• Helps children develop citizenship, language and communication skills, critical analysis, research and interpretation skills, ICT skills and helps with all school subjects
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What is SchoolNet’s contribution?
How does it help schools?
• Educationally valuable investigations for kids to do in class, at home and in the community
• Related to national curricula requirements• Helps teachers deliver citizenship, language and
communication skills, critical analysis, research and interpretation skills, ICT skills and all school subjects
• Simple way for kids to publish in safety to world audience
• Brings credit to children, teachers and the school
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What is SchoolNet’s contribution?
How does it help the community?
• Children learn to value people and places in the community
• Improves intercultural understanding and respect for elders
• Children are practicing good citizenship
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Achievements - Awards for IM and Sponsors
For Intuitive Media• BAFTA Award 2002 – Best Online Learning, • BETT Award 2002 - Best Online Education • EMMA Award 2001 - Best E-Learning • IVCA Industry Award 2001 for Visual
Communications
For SchoolNet Global• 2 x Hollis Awards in 2000 - Best Sponsorship
Relations, Best Sponsored Education Project • Guinness World Record 2000 - world’s biggest
children’s website• New Statesman New Media Award 2000 - Technical
Innovation & Engagement • Design Council Millennium Product 2000 – Top
Innovative Design• BETT Award 1999 - Best Online Education
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Achievements - Reach
Children, Teachers, Parents, Politicians
• 500,000 children involved in contributing
• 1,000,000 parents of contributing children• 17,500 contributing schools• 36,000 teachers directly involved• 224 interviews with Members of Parliament (e.g.
Estelle Morris, David Blunkett)• Interviews with celebrities (e.g. Liz Hurley, Gary
Lineker, Barbera Windsor, Ken Livingston)• Millions of site visitors (100,000 page views -
even in August 2002)• Huge media exposure• Approved and supported by UK government
DfES, British Council
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What plans for future?
• Going global, with…– Unesco, British Council, ChildNet
• Regional and local SchoolNets • Website re-engineering• Website expansion
– School Pages section with Millennium Schools
– Global Education section– Research section
• DfES-funded research on benefits for children
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Example Children’s Pages
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SchoolNet Global for Sponsors
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What is the project’s value to Sponsors?
SchoolNet Global is designed specifically
to optimise value for sponsors
In the fields of…
Marketing
PR and Corporate communications
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What value to sponsor?
Marketing
Tesco report that their schools-based Cause Related Marketing brought them:
– enhanced corporate profile in the community– improved customer loyalty– recognition as an innovative retailer– increased sales– influence and goodwill with Government
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What value to sponsor?
PR & Communication gains
Through SchoolNet Global, sponsors can directly influence:
– Children– Teachers– Parents
Through their association with the project, Sponsors can create goodwill with:
– Education sector– General public– Government
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Are the media interested in SchoolNet Global?
Media coverage achieved for SchoolNet Global, for example…
in the month of November 1999
MEDIUM OUTLET REACHNational TV London ITV, Tonight 1,000,000
CBBC Newsround 2,000,000
National Radio Radio 1 newsbeat 900,000
Local TV & Radio BBB TV South 550,000
West Country TV 152,000
Meridian TV 152,000
BBC Radio Solent 397,000
BBC Three Counties 175,000
Gloucester Radio 62,000
National Press The Sun 17 Nov 3,716,368
Daily Telegraph 17 Nov 1,044,188
Daily Telegraph 22 Nov 1,044,188
Independent (front ) 23 Nov 223,564
Independent 25 Nov 223,564
The Mirror 29 Nov 2,341,123
Local Press Newcastle, East Anglia,
Ulster, Liverpool, Dorset,
Norwich, Burton, Southend 389,051
Total viewers, listeners and readers reached 32,911,861
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Media Coverage
Becks is voted favourite for next king in survey of SchoolNet pupils.
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Media Coverage
Barbera Windsor, Liz Hurley, Gary Lineker and other celebs reveal all - to SchoolNet pupils, in the Daily Mirror (centre page spread).
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Media Coverage
Exclusive! Alistair Campbell’ first press interview ever was with SNG children and made front page in the Independent.SchoolNet kids have interviewed over 200 politicians.
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Media Coverage
Times Education Supplement editorial - one of many articles promoting SchoolNet to the teaching profession, in the education press.
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Media Coverage
Home Computerintroduces SchoolNet to the family computing community.
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Media Coverage
Millennium Dome - The Learning Zone brings hands-on experience of SchoolNet to millions of visitors from UK and overseas.
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Media Coverage
Amid parental concerns over Internet safety, Carol Vorderman, in The Mirror. picks SchoolNet as her exemplar safe site.
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Media Coverage
The Sun - SchoolNet kids taking part in the New Inventors project invent a new supermarket trolley.
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What is the scope for sponsorship?
• SchoolNet project– Global - worldwide– Country (e.g. UK, Singapore, USA)– Provincial, regional or local (e.g. Arkansas,
Edinburgh, Kent)
• Investigations (ethically promoting sponsor’s causes)
– Existing– New (custom designed) – Children’s surveys
• Events– Competitions– Kids conferences– Special visits (UK and overseas)– Political and celebrity interviews
• And you can use what you sponsor!– Children’s aggregate data for market research– Children’s stories for PR– Photo opportunities from events
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How will sponsorship fees be used?
• Operating, promoting and developing the project in UK and overseas.
• Project Operations– Central services: website, servers, bandwidth,
registration, validation, safety, telephone help lines, project management & administration
• Project promotion & support– Central promotion initiatives– Central School & LEA Support Team– Regional Teacher Advisers / Promoters– Recruitment of overseas children, teachers,
government, partners
• Project Development– Curriculum updates & enhancement– Website updates & enhancement– New project features
• School Pages• Global Curriculum Pages• Research Initiatives
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Intuitive Media LimitedSterndale House, Litton, Derbyshire, UK,
SK17 8QU.Tel: 01 298 872 651,