1

The A-magazine maintains its strong profile

Credible

High quality

Relaxing

Versatile

Entertaining

Educative

Engaging

Exciting

Base: Readers of the magazines

VG helg DB mag A-mag

Reported: Amount of people who agree / partially agree with the statements

The A-magazine scores high on liking!

Number in % of total amount of interviews: 575, 951, 1093, readers of all three magazines

+1%

+1%

-1%

68 % of the A-magazine’s readers say that the magazine makes the newspaper better. To what degree do you experience that the newspaper is better because of the magazine?

Number in % of selection: 575, 951, 1093, magazine readers

+5%

+1%

0%

23 % of the A-magazine readers say that the magazine is an important reason for subscribing on the newspaperThe A-magazine is an important reason for subscribing on Aftenposten

Number in % of total amount of interviews: 240, A-magazine readers that subscribe for Aftenposten

+4%

The readers use longer time on reading the A-magazine than reading D2 (Dagens Næringsliv’s magazine) How long time did you spend on reading the magazine?

Number in % of total amount of interviews: 747, 320, readers of both the magazines

Among those who read both the magazines 71 % say

they prefer the A-magazine Which of these magazines do you like the most?

Number in % of total amount of interviews: 279. People who have read both the magazines, one of the 6 last editions