1

Name: Jessica Ortiz

Grade: 11

2

Need 4 Need 4 Care Care

Business Profile• My business idea is to go to homes and

assist kids that have disabilities. Providing medication reminders, entertaining activities, and a companion more like a buddy.

• Type of Business : Service– My business will satisfy my consumers

because I will be helping children keep up with their school activities and making sure they have the necessary assistance they need.

– Legal Structure: Sole Proprietorship• I choose this legal structure because I

work better alone and it’s the most affordable business structure to begin.

3

Opportunity•Opportunities

– Provides nursing assistance for children with disabilities problems

– Provide them with the care they need– Providing with educational help

•Qualifications– Took an Entrepreneurship course– Volunteered in a hospital – Work well with others– Certified in CPR First aid

4

Consumer Profile •By Location:

– Different homes around the south end of Hartford that have kids with disability.•By Population:– Kids ages 4- 12

5

Competition

6

Competitive Advantage • Build relationships and networks that last a lifetime. • Ill be certified in first aid• Services will provide a special basket that would bring activities and treats

Competitor

Price Quality

Greatest Strength

Greatest Weakness

BabysittersFor a Child with disability

$9 Per hour

Good They have more experience with children

Some babysitters don’t have patience

Gary Hayman Tutoring Services

$45- $50 per hour

Good Provide the best possible tools he or she needs to succeed

They charge too much

Marketing Mix • Price:

– $15 per hour • Place:

– Visit homes for children with disabilities

• Product: – Companionship Services: (Basket with

supplies such as books, board games, toys, games, etc)

• Promotion: – Website, Advertisements(In hospitals,

schools, etc, and Special item

7

Marketing Plan

8

Phase Method Description

CostAwareness I will be

making a website, flyers, and business cards

•I would use dream weaver and publisher.• I would make 100 and put it around the hospitals and schools.

• No Cost

Purchase With my services I would be providing a basket that will include Entertainment

• Board games • Toys • Games • Treats

Retention •Stay in touch with costumers • Surveys • Discount

• In my surveys I will ask my costumers questions about my services.

No Cost

My Business Card

9

Front Side

Back Side

Business Flyer

10

Product

11

Cost of Materials/Direct LaborDefinition of One Unit

1 hour of companionship

Cost of Sales Per UnitDirect Labor

(Labor Cost per Hour)

Time (in hours) to make 1 unit

Direct Labor Cost Per Unit

$6 .25 of an hour= 15 mins $1.50Total Direct Labor Per Unit $1.50

Material Description Cost/Total Quantity Cost Per Unit ($)

Toys (Wal-mart) 2 Toys for 5.00 $2.50Treats 20 packs for 7.00 $0.25

Total Material Cost Per Unit $ 2.75Variable Costs Per Unit (shipping, commission, packaging)

$0

Cost of Sales Per Unit $ 4.25 12

Economics of 1 Unit

13

Definition of One Unit

1 hour of companionship

Selling Price per Unit

$ 15.00

Direct Labor Per Unit

$1.50

Materials Per Unit $2.75Total COGS Per Unit $4.25Variable Costs Per $0Total Cost of Sales $4.25

Gross Profit Per Unit $10.75

Average Monthly Fixed Costs Type of Fixed Cost Monthly Cost

Entrepreneurial Stipend[ 20 X 8]

$ 160.00

Insurance $ 25.00Salaries of Employees $0Advertising $ 20Interest $ 0Depreciation $ 0Utilities $ 0Rent $ 0Other Fixed Costs $ 0Total Monthly Fixed Costs

$ 205.00

14

Monthly Sales Projections

15

Month Units Sold

January 40February 40March 40April 40May 40June 80July 80August 80September

40

October 40November

40

December

40Total = 600 Hours

Units sold

0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

80.00

90.00

Jan Feb Mar Apr MayJune July Aug Sept Oct Nov Dec

Monthly Break-Even Units

48 Units

Projected Yearly Income Statement

Selling Price Per Unit $15.00 an hour # of Units Sold 600Total Sales $9000.00

Total COGS $ 2550.00 Other Variable Costs $ 0

Total Variable Costs $ 2550.00Gross Profit $ 6450.00

Yearly Fixed Costs $ 2,460.00Other Costs/Unforeseen $ 100.00

Total Fixed Costs $ 2,560.00Profit before Taxes $ 3990.00Less Estimated Taxes @25% $ 997.50Net Profit $ 2992.50

16

Start-up Investment

17

Entrepreneurial hours needed for start-up

(A)

Wage I pay myself (B)

Total start-up time

investment (A*B)

0 $ 0 $ 0

Item Where I will buy this?

Cost of Item

Board game Wal- Mart $ 15.00Books Barnes and Nobles $ 20.00

License DNV $ 77.00Certified for first aid Red Cross $ 30.00

CASH RESERVE covering 3 months of fixed costs

$ 615.00

Estimated TOTAL START-UP INVESTMENT $ 757.00

Return On Investment

Return on Investment (ROI) 395.3%For every $1 dollar invested, my business earned :

$3.95

18

Social Responsibility Plan

• Need for Care will give back to the community by donating 6% of the profit made to the red cross.

• I will have the red cross logo in my materials so when I sell my product people will know that ill be donating a portion of the profit to the red cross.

19

Business & Educational Goals

20

Shor

t Te

rmLo

ng T

erm

Try to connect with the kids and provide a safe environment.

Business

Expand my business in hospitals In the

city.

Plan to graduate high school with

honors and attend to a 4

year university.

Be able to work in a hospital as a registered nurse.

Personal

Your Not Alone In This World

Thank you for your consideration of[NEED 4 CARE]

21