1
Name: Jessica Ortiz
Grade: 11
2
Need 4 Need 4 Care Care
Business Profile• My business idea is to go to homes and
assist kids that have disabilities. Providing medication reminders, entertaining activities, and a companion more like a buddy.
• Type of Business : Service– My business will satisfy my consumers
because I will be helping children keep up with their school activities and making sure they have the necessary assistance they need.
– Legal Structure: Sole Proprietorship• I choose this legal structure because I
work better alone and it’s the most affordable business structure to begin.
3
Opportunity•Opportunities
– Provides nursing assistance for children with disabilities problems
– Provide them with the care they need– Providing with educational help
•Qualifications– Took an Entrepreneurship course– Volunteered in a hospital – Work well with others– Certified in CPR First aid
4
Consumer Profile •By Location:
– Different homes around the south end of Hartford that have kids with disability.•By Population:– Kids ages 4- 12
5
Competition
6
Competitive Advantage • Build relationships and networks that last a lifetime. • Ill be certified in first aid• Services will provide a special basket that would bring activities and treats
Competitor
Price Quality
Greatest Strength
Greatest Weakness
BabysittersFor a Child with disability
$9 Per hour
Good They have more experience with children
Some babysitters don’t have patience
Gary Hayman Tutoring Services
$45- $50 per hour
Good Provide the best possible tools he or she needs to succeed
They charge too much
Marketing Mix • Price:
– $15 per hour • Place:
– Visit homes for children with disabilities
• Product: – Companionship Services: (Basket with
supplies such as books, board games, toys, games, etc)
• Promotion: – Website, Advertisements(In hospitals,
schools, etc, and Special item
7
Marketing Plan
8
Phase Method Description
CostAwareness I will be
making a website, flyers, and business cards
•I would use dream weaver and publisher.• I would make 100 and put it around the hospitals and schools.
• No Cost
Purchase With my services I would be providing a basket that will include Entertainment
• Board games • Toys • Games • Treats
Retention •Stay in touch with costumers • Surveys • Discount
• In my surveys I will ask my costumers questions about my services.
No Cost
My Business Card
9
Front Side
Back Side
Business Flyer
10
Product
11
Cost of Materials/Direct LaborDefinition of One Unit
1 hour of companionship
Cost of Sales Per UnitDirect Labor
(Labor Cost per Hour)
Time (in hours) to make 1 unit
Direct Labor Cost Per Unit
$6 .25 of an hour= 15 mins $1.50Total Direct Labor Per Unit $1.50
Material Description Cost/Total Quantity Cost Per Unit ($)
Toys (Wal-mart) 2 Toys for 5.00 $2.50Treats 20 packs for 7.00 $0.25
Total Material Cost Per Unit $ 2.75Variable Costs Per Unit (shipping, commission, packaging)
$0
Cost of Sales Per Unit $ 4.25 12
Economics of 1 Unit
13
Definition of One Unit
1 hour of companionship
Selling Price per Unit
$ 15.00
Direct Labor Per Unit
$1.50
Materials Per Unit $2.75Total COGS Per Unit $4.25Variable Costs Per $0Total Cost of Sales $4.25
Gross Profit Per Unit $10.75
Average Monthly Fixed Costs Type of Fixed Cost Monthly Cost
Entrepreneurial Stipend[ 20 X 8]
$ 160.00
Insurance $ 25.00Salaries of Employees $0Advertising $ 20Interest $ 0Depreciation $ 0Utilities $ 0Rent $ 0Other Fixed Costs $ 0Total Monthly Fixed Costs
$ 205.00
14
Monthly Sales Projections
15
Month Units Sold
January 40February 40March 40April 40May 40June 80July 80August 80September
40
October 40November
40
December
40Total = 600 Hours
Units sold
0.00
10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
90.00
Jan Feb Mar Apr MayJune July Aug Sept Oct Nov Dec
Monthly Break-Even Units
48 Units
Projected Yearly Income Statement
Selling Price Per Unit $15.00 an hour # of Units Sold 600Total Sales $9000.00
Total COGS $ 2550.00 Other Variable Costs $ 0
Total Variable Costs $ 2550.00Gross Profit $ 6450.00
Yearly Fixed Costs $ 2,460.00Other Costs/Unforeseen $ 100.00
Total Fixed Costs $ 2,560.00Profit before Taxes $ 3990.00Less Estimated Taxes @25% $ 997.50Net Profit $ 2992.50
16
Start-up Investment
17
Entrepreneurial hours needed for start-up
(A)
Wage I pay myself (B)
Total start-up time
investment (A*B)
0 $ 0 $ 0
Item Where I will buy this?
Cost of Item
Board game Wal- Mart $ 15.00Books Barnes and Nobles $ 20.00
License DNV $ 77.00Certified for first aid Red Cross $ 30.00
CASH RESERVE covering 3 months of fixed costs
$ 615.00
Estimated TOTAL START-UP INVESTMENT $ 757.00
Return On Investment
Return on Investment (ROI) 395.3%For every $1 dollar invested, my business earned :
$3.95
18
Social Responsibility Plan
• Need for Care will give back to the community by donating 6% of the profit made to the red cross.
• I will have the red cross logo in my materials so when I sell my product people will know that ill be donating a portion of the profit to the red cross.
19
Business & Educational Goals
20
Shor
t Te
rmLo
ng T
erm
Try to connect with the kids and provide a safe environment.
Business
Expand my business in hospitals In the
city.
Plan to graduate high school with
honors and attend to a 4
year university.
Be able to work in a hospital as a registered nurse.
Personal
Your Not Alone In This World
Thank you for your consideration of[NEED 4 CARE]
21