1 maya omar smrd11part1
DESCRIPTION
Don\'t learn anything from this presentation!TRANSCRIPT
ACTION
ACTIONACTION
action
action
action
ACTION
actionACTION
action
action
action
action
action
actionaction
action
action
action
ACTION
ACtionACTION
actionaction
action
DON’T TAKE ACTION
BASED ON THIS
Presentation Secrets of effective subconscious communication
by Maya Bourdeau, Omar Mahmoud, and Jiao Zhang
? ? ? Vwhs Rxw ri Brxu Iudph. Vwhs Lqwr Wkhluv.
2
ACTION
ACTIONACTION
action
action
action
ACTION
actionACTION
action
action
action
action
action
actionaction
!"#$%&
!"#$%&
!"#$%&
ACTION
ACtionACTION
actionaction
action
The 7 Secrets of Psychological Marketing
Our senses process more than 11 million bits of information per second.
Our Consciousness can only process 20 - 40 bits per second.
Therefore we make decisions constantly without being consciously aware of it. What is the language of that subconscious process?
Delving into the Subconscious?
4
Most communication takes place on the subconscious level
SECRET #1
5
Saito : If you can steal an idea, why can't you plant one there instead?
Arthur : Okay, this is me planting an idea in your mind. I say, Don't think about elephants. What are you thinking about?
Saito : Elephants!
Arthur : Right, but it's not your idea. The dreamer can always remember the genesis of the idea. True inspiration is impossible to fake.
Cobb : No, it's not. 6
You cannot tell someone not to think of something.
SECRET #2
“Nothing fixes a thing so intensely in the memory as the wish to forget it.” - Michel de Montaigne
7
Which Frame to Use?
Which Fitness Center?
8
By not framing the message yourself, you
leave it to the audience to do so.
SECRET #3
9
“We see the world, not as it is, but as we are.” - Stephen Covey
Research Findings Parents see saving as lonely and perilous.
10
Our Action:
An image emphasizing the difficult experience of parents.
Our Results:
Acquisition of new accounts DOUBLED
11