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Yusen Logistics Co., Ltd.10Home > Snapshot > 2. Medium-Term Business Plan
Under 3D Management, we are executing concrete initiatives based on three main strategies: Business Strategy,
Sales Strategy and Area Strategy.
* Click here for information on specific measures taken in the year ended March 2012.
* Click here for initiatives taken during the year ended March 2012.
Page Top
"3D Management" means to operate business efficiently in three dimensions, namely, by area, business, and customer
or industry, and manage them from various aspects, to ensure we generate balanced profits.
In the year ended March 31, 2012, our business environment was shaped by the European sovereign debt crisis,
slowing growth in Asia, and economic instability in Japan and the U.S. These and other factors stymied the global
economy. Coupled with the effects of natural disasters, the logistics market stalled, most notably with regard to freight
originating from Japan and Asia. The logistics business in Europe and the U.S. was also hit hard by the prevailing
conditions. Because of these outcomes, as well as the yen's sharp appreciation and other factors we are no longer
forecasting the economic growth we expected when we announced our plan in March 2011. For this reason, we
revised our numerical targets in the medium-term business plan in April 2012, as follows:
From Integration to Fusion and Dramatic Progress Numerical Targets 3D Management Strategy Three Strategies
1. Integration Progress2. Medium-Term Business Plan
3. Medium-Term Business Plan Progress: Promoting Fusion of Operations for Maximizing Synergies
4. Yusen Logistics’ FinancialHighlights
Site Policy Privacy Policy Copyright © YUSEN LOGISTICS CO., LTD. All Rights Reserved.
2 Medium-Term Business Plan
Yusen Logistics Snapshot
From Integration to Fusion and Dramatic Progress
1 INTEGRATION2 FUSION
3 DRAMATIC PROGRESS
YAS*NYK
Logistics
Completion of “Integration”Completed integration following the consolidation of companies in China, Malaysia and elsewhere in April 2012.
“Fusion” of OperationPromote “Fusion” of employee awareness, organization and governance, in order to maximize synergies, share corporate values worldwide within the Yusen Logistics (YLK) Group and aim to achieve its goals.
For “Dramatic Progress”Establish “3D Management” that positions business, sales and area strategies as three basic strategies, and aim to be a total logistics provider operating globally with world-class scale and quality.
Fusion of Employee Awareness
Fusion of Governance
Fusion of Organizations
Business Strategy
Area Strategy
Sales Strategy
Toward World-Class
Total Logistics Provider
* Yusen Air & Sea Service
Annual Report 2012 11
Home > Snapshot > 2. Medium-Term Business Plan
Under 3D Management, we are executing concrete initiatives based on three main strategies: Business Strategy,
Sales Strategy and Area Strategy.
* Click here for information on specific measures taken in the year ended March 2012.
* Click here for initiatives taken during the year ended March 2012.
Page Top
"3D Management" means to operate business efficiently in three dimensions, namely, by area, business, and customer
or industry, and manage them from various aspects, to ensure we generate balanced profits.
In the year ended March 31, 2012, our business environment was shaped by the European sovereign debt crisis,
slowing growth in Asia, and economic instability in Japan and the U.S. These and other factors stymied the global
economy. Coupled with the effects of natural disasters, the logistics market stalled, most notably with regard to freight
originating from Japan and Asia. The logistics business in Europe and the U.S. was also hit hard by the prevailing
conditions. Because of these outcomes, as well as the yen's sharp appreciation and other factors we are no longer
forecasting the economic growth we expected when we announced our plan in March 2011. For this reason, we
revised our numerical targets in the medium-term business plan in April 2012, as follows:
From Integration to Fusion and Dramatic Progress Numerical Targets 3D Management Strategy Three Strategies
1. Integration Progress2. Medium-Term Business Plan
3. Medium-Term Business Plan Progress: Promoting Fusion of Operations for Maximizing Synergies
4. Yusen Logistics’ FinancialHighlights
Site Policy Privacy Policy Copyright © YUSEN LOGISTICS CO., LTD. All Rights Reserved.
Numerical Targets
3D Management Strategy
2,5005,000
7,5009,500
18,500
8,200
309,000
370,000
500,000
430,000
13,000
5,500
12(Actual)
13(Forecast)
14(Initial Targets)
14(Revised Targets)
(Millions of Yen)
Net Sales, Ordinary Income, Net Income (YLK (Consolidated))
Net SalesOrdinary IncomeNet Income
ITOrganization
FinanceCSR
Customer Centric Quality/”Gemba” FocusedInnovationIntensity
Environmental Management
HR-oriented Management
Integrity
Business Strategy
Sales Strategy
Area StrategyCustomer 1
Customer 2
Customer 3
Customer 4
Customer 5
Japanai
sA t
saE
aina
ecO
&ai s
A ht
uoS
epor
uEsa
cir e
mA
AirOcean
Contract Logistics
Land Transport
3D Management
Basic Management Strategy
Value
The Concept of 3D Management
Yusen Logistics Co., Ltd.12
Home > Snapshot > 2. Medium-Term Business Plan
Under 3D Management, we are executing concrete initiatives based on three main strategies: Business Strategy,
Sales Strategy and Area Strategy.
* Click here for information on specific measures taken in the year ended March 2012.
* Click here for initiatives taken during the year ended March 2012.
Page Top
"3D Management" means to operate business efficiently in three dimensions, namely, by area, business, and customer
or industry, and manage them from various aspects, to ensure we generate balanced profits.
In the year ended March 31, 2012, our business environment was shaped by the European sovereign debt crisis,
slowing growth in Asia, and economic instability in Japan and the U.S. These and other factors stymied the global
economy. Coupled with the effects of natural disasters, the logistics market stalled, most notably with regard to freight
originating from Japan and Asia. The logistics business in Europe and the U.S. was also hit hard by the prevailing
conditions. Because of these outcomes, as well as the yen's sharp appreciation and other factors we are no longer
forecasting the economic growth we expected when we announced our plan in March 2011. For this reason, we
revised our numerical targets in the medium-term business plan in April 2012, as follows:
From Integration to Fusion and Dramatic Progress Numerical Targets 3D Management Strategy Three Strategies
1. Integration Progress2. Medium-Term Business Plan
3. Medium-Term Business Plan Progress: Promoting Fusion of Operations for Maximizing Synergies
4. Yusen Logistics’ FinancialHighlights
Site Policy Privacy Policy Copyright © YUSEN LOGISTICS CO., LTD. All Rights Reserved.
Three Strategies
Business Strategy
Handling target FY2013: 1 million TEU
Quantitative expansion through service quality and price competitiveness
Ocean Freight Forwarding Business
Purchasing Strategy
Product and Quality Strategy
Sales Strategy
Handling target FY2013: 500 thousand tons
Sales expansion through the development of services leveraging the strength of the global network and further quality improvements
Air Freight Forwarding Business
Toward World-Class Forwarder
Cost Management
Eco-friendly Handling
Cutting-edge Technology
IT
Quality Standards
Strengthen Weakness (SWOT)
Cultivation of Human Resources
Assistance for Launch
Competitive ‘Gemba,’ front line
Aim to be No. 1 Kaizen (Improvement) Company
Expand synergies with forwarding businesses by strengthening
brand power as the “No. 1 Kaizen Company”
Contract Logistics Business
Annual Report 2012 13
Home > Snapshot > 2. Medium-Term Business Plan
Under 3D Management, we are executing concrete initiatives based on three main strategies: Business Strategy,
Sales Strategy and Area Strategy.
* Click here for information on specific measures taken in the year ended March 2012.
* Click here for initiatives taken during the year ended March 2012.
Page Top
"3D Management" means to operate business efficiently in three dimensions, namely, by area, business, and customer
or industry, and manage them from various aspects, to ensure we generate balanced profits.
In the year ended March 31, 2012, our business environment was shaped by the European sovereign debt crisis,
slowing growth in Asia, and economic instability in Japan and the U.S. These and other factors stymied the global
economy. Coupled with the effects of natural disasters, the logistics market stalled, most notably with regard to freight
originating from Japan and Asia. The logistics business in Europe and the U.S. was also hit hard by the prevailing
conditions. Because of these outcomes, as well as the yen's sharp appreciation and other factors we are no longer
forecasting the economic growth we expected when we announced our plan in March 2011. For this reason, we
revised our numerical targets in the medium-term business plan in April 2012, as follows:
From Integration to Fusion and Dramatic Progress Numerical Targets 3D Management Strategy Three Strategies
1. Integration Progress2. Medium-Term Business Plan
3. Medium-Term Business Plan Progress: Promoting Fusion of Operations for Maximizing Synergies
4. Yusen Logistics’ FinancialHighlights
Site Policy Privacy Policy Copyright © YUSEN LOGISTICS CO., LTD. All Rights Reserved.
Sales Strategy
Solution Sales Activities Integrated Sales
Strengths Air freight forwarding
Global Operation
Organizational operation connected through a global network
Provision of optimized logistics solutions through a strategic approach based on marketing by industry
Conduct integrated sales matching customer needs by improving sales in individual businesses and capturing synergies from among air freight forwarding, ocean freight forwarding and logistics businesses
Area Strategy
Japan
Priority Measures
• Expand ocean freight forwarding business
• Develop new transportation services and undertake off-shore business
Americas
• Reinforce sales to global corporations
• Aggressively sell import and export forwarding services
Europe
• Reinforce sales to global corporations
• Establish a delivery network within Europe
East Asia
• Expand the logistics business within Asia
• Expand own network
• Expand business in China
South Asia & Oceania
• Focus investments on emerging countries
• Expand logistics business within Asia and volume handled between the Americas and Europe