1 el mercado europeo
TRANSCRIPT
Introduction to the
EU market
Identify EU markets
EU Market entry garments CBI-Inexmoda-Proexport Medellin 4 August Cali 5 August Bogota 6 August By Josephine Koopman
Welcome
Centre for the Promotion of Imports from developing countries
| August, 2014 2
Introduction: Josephine Koopman Since 1990 in garment industry • Sourcing and buying manager for different brands (e-commerce) • Garment expert CBI • Modana-Laimbock (Importer) • Hema (Department store) • Foxy Fashion (Chain store) • Vero Garments (Factory in Zimbabwe)
Education - Free University of Amsterdam, - Technical school for the garment industry (nowadays AMFI Amsterdam Fashion Institute)
3 Centre for the Promotion of
Imports from developing countries | August, 2014
Our goal for this session
Understand the basics of the European Union
markets
And
Identify EU target markets
CBI| José Koopman 4
EU market access training lay-out 9.00-‐9.30 Introduc/on
Introduc/on of the par/cipants The European market Trade channels: Players, margins and fashion cycle (part 1)
10.30-‐11.00 Coffee/tea break
11.00-‐12.30 Trade channels: Players, margins and fashion cycle (part 2) Sourcing strategies of EU buyers, industry trends: treats or opportuni/es?
12.30-‐13.30 Lunch
13.30-‐14.30 Introduc/on CBI and new Body wear programme Tes/monial
14.30-‐15.00 Coffee/tea break
15.00-‐16.00 Discussion – Applica/on form Centre for the Promotion of
Imports from developing countries | August, 2014
5
Introduction participants •Name •Company (name and main product group) •Function (job) •Expectations of this training
What do you want to learn?
Centre for the Promotion of Imports from developing countries
| August, 2014 6
EU Apparel market: an introduction
1. The European Union 2. Facts & Figures 3. Differences
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Your experience: who is exporting to Europe?
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The European Union
The European internal market:
One market without internal frontiers, with a common external customs policy
No Internal frontiers and free movement of
Persons Goods
Services Capital
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History of the European Union, founding members
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Today EU 28 member states/28 markets
Euro zone since 2002
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http://en.wikipedia.org/
Eurozone 2014
Opt out Obliged Using without agreement Outside EU using Euro
Politics per Country versus EU
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EU Consumer market
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popula&on 2014
EU 505,000,000
China 1,363,710,000
US 317,814,000
Colombia 45,745,783
Germany 80,716,000
Selecting priority countries for export Key statistics to check include: - Imports of the product groups in which you are interested
- Which countries import most of these products - Which countries supply most of these products
- How important are developing countries in the supply
- What are the growth rates, by volume and value CBI| José Koopman 16
Facts & Figures http://exporthelp.europa.eu go to statistics CBI market research
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CBI| Josephine Koopman| 8-2014
Present EU Market Potential:EU apparel consumption* by product group, in € million
Data source: Eurostat 2013 (Prodcom)
Outerwear consumption per country
Source Sippo 2013
ç
ç
ç
Fact & Figures: EU Apparel consumption
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Data source: Eurostat (Prodcom) 2013/cbi market research
Apparel import 2008-2012
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Source: the Economist Intelligence Unit
1.1
EU economy forecast
Apparel import per country
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EU knitted and woven garments Leading suppliers
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EU body wear Leading suppliers
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Export performance of the Colombian Underwear & Lingerie sub-sector
Source marketshare
EU sports wear Leading suppliers
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EU major trade hubs
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Facts China remains biggest supplier of woven and knitted garments Germany: biggest importer, high quality and reliability Imports from Eastern European Countries Italy: Major importer and exporter of apparel Fashionable and innovative products Imports from Eastern European Countries Relatively low-priced products. France Exports (is biggest in sportsclothing) Fashionable and innovative products French brands are sold throughout Europe
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EU Apparel market: an introduction
1. The European Union 2. Facts & Figures 3. Differences
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3. Europe Differences
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UK
64 million
France
66 million
Spain
46 million
Holland
17 million
Germany
81 million
Italy
60 million
Greece
11 million
Belgium
11 million
Europe
Poland 39 million
European Languages
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Religions
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Catholic Christianity
Protestant Christianity
Orthodox Christianity
Sunni Islam
Source http://www.zonu.com/
Centre for the Promotion of Imports from developing countries | Mrs. J. Koopman www.koopman-
works.nl
36
Fashion in France
Centre for the Promotion of Imports from developing countries | Mrs. J. Koopman www.koopman-
works.nl
37
Fashion in Germany
Material requirements
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Material requirements CBI| José Koopman 39
Material requirements
28 business cultures- Eu divided in 4 regions
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North Europe West Europe South Europe East Europe
Business Culture
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North Ok to say No Time is Money Less formal Offer
West Ok to say No Time is Money Formal Offer
South Less direct communica/on Rela/on important Status Trust before business starts
East Less direct communica/on Rela/on important Status Transi/on older genera/on to younger genera/on
EU Apparel market in short 1. The European Union 2. Facts & Figures 3. Differences
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Ways to focus - Choose cultural region
- Choose country - Choose a trade channel
- Choose product group
- Choose market segment- high/mid/low
- Choose nice market – special product, fair trade ……
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Our goal for this session
Understand the basics of the European Union
markets
And
Identify EU target markets
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Thank you for your attention!
Any questions?
Josephine Koopman, CBI