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Public relationsOR

‟ ”being really nice to the people that matter

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advertising and promotion

telling people about your

product

so that, hopefully, they buy it or use it as you want them to

=

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relationshiprelationship

public relations

maintaining apositive

with yourpublics

regularly

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public relations

doing good things and making sure you tell people about them

“”

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public relations

press releases media

kits

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publics

the people we interact with as we do our stuff

the general public

our fans

journalists

radio people

clients eg promoters, venues

other bands

“the industry”

government/funding bodies

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publics

the people we interact with as we do our stuff

the general public

our fans

journalists

radio people

clients eg promoters, venues

other bands

“the industry”

government/funding bodies

our publics have different needs and tastes

so it makes sense to deal with them in different ways

we might write a longer press release for newspapers than radioor include more audio and

fewer photo images in our radio media kit

it’s more work but it can mean we’re much more effective

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press releaseor

“media” release= to get us coverage in

newspapers or magazines, or on TV or radio

use our media release to write an article or mention us in a program

stimulus to organise an interview

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press releaseor

“media” releasepros cons

editorial seen by the public as ‘unbiased’

we can influence what goes in the coverage

we don’t have to pay for it

material might not be used as we want (or not at all)

we don’t have a lot of control over timing

as opposed to straight advertising

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press releaseor

“media” release

as opposed to straight advertising

it’s possible to do a mixture of both

‘pays for plays’ in radio

paid ads get your write up in free press

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press releaseor

“media” release

what should be in a good media release?

clear contact info

the date of writing, and when it should be released - journos usually honour this

the origin of the release - where and whom it’s from

a quote

a catchy, memorable headline

a stunning first paragraph

some bio info

information

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press releaseor

“media” release

what should be in a good media release?

clear contact info

the date of writing, and when it should be released - journos usually honour this

the origin of the release - where and whom it’s from

a quote

a catchy, memorable headline

a stunning first paragraph

some bio info

information

the Five Ws:

WhoWhat

WhereWhy

When}

all the info you need to understand what the release is about (and to make you want to read on…)

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language you use

clearshort sentences

no hyperbole - people see through it

don’t be tempted to use big words and long sentences to sound posh

don’t use fancy fonts

readable

tailored to your target ‘public’

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big following in their home town

their debut single, self released, sold well

new single, Cabbage Days, coming out on 19 November

target demo: 18-30, mainly male

‘free-wheeling, indi pop’

in groups:plan a press release for Dirty Flirty

remember what we’ve been talking about:• language

•who is it for?•killer first paragraph•contact details• info, bio etc

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the Press Kit

a goody bag we can send out to members of the media

high-resolution photographs

biographies

audio examples

video if applicable

a media release tailored for the right ‘public’

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the Press Kityou can now do a press kit online

known as an Electronic Press Kit or EPK

more about that next week

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the Press Kitaudio formats

MP3

WAV•compressed to a

smaller file size•good for emailing•lower sound

quality

•full sound quality•no compression to much larger file size

•not really emailable

if you’re promoting a band with bags of personality, why not send an audio example of them being interviewed to a radio station?

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the Press Kitbiographies

200-300 words (half a page) maximum. People won’t read more than that

avoid hyperbole especially for new bands

best stuff first

killer opening paragraph

same language rules as media release

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the terrors of

photo resolution

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back in the old days...(before you were born)

a photograph’s resolution was measured in how well it prints

“print quality” = 300dpi or higher

“dots per inch”

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1 inch300 dots

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0 d

ots

1 in

ch

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dots per inch...

?...sends you dotty

the resolution depends on the size of what you’re trying to print

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A2A4

Dimensions of A2 twice the size of A4

297mm

210mm

594mm

420mm

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1 inch150 dots

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0 d

ots

1 in

ch = not as sharp

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So….a lower print resolution

restricts the size of image you can print

before it starts looking fuzzy

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Now that we use digital photography and images

we talk about pixels per inch

instead

but the same rules apply

pixels on the pixie

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http://www.cnet.com.au/photo-printing-resolution-explained-339287999.htm

How megapixels in digital photography translates into print sizes