09jjcma011 charls

8/8/2019 09JJCMA011 CHARLS

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Anna group of compan ies

Star ted on 1968 a s anna alum inium

Star ted kitex ltd on 1975

Sara sp ices on 1976Chac kson st ar ted on 1993

Kitex garm e nts on 2008


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Kitex ltd

Star ted in 1975 a s a w e av ing un it

Ventur ed by Mr. M. C Jacob

Pr ivate lim ited companyNet asset of 100 cror es

Ventur ed in to school bag bu siness in 2001

Now a dded inn e rw e ar an d t roll e y bag into the pro duc t rang e


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Kitex pro duc ts

Kitex lung iesKitex d ho ties

Kitex beds heetsScoob ee d ay bag sAdon is m e n s inn e rw e arAgna wom e n s inn e rw e arTraw e llday bag sDago b e rt s h irting s an d su iting s


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M ission an d vision

VisionTo b e com e a worl d cla ss manufac tur e r by cu st om e r

sa tis fac tion, e ff e ctive pol icies an d st ra te gies , qual ity

proc ess t hrough l e ade rsh ip, TEI an d te am wor kM ission

Fabr ics an d proc essed fabr ics as pe r the cu st om e rspe cif ica tion e ff icien t ly in a prof essi onal an d e nv ironm e n t

fr iend ly mann e r, on tim e , an d a t the righ t co st w ith a t mo st cu st om e r spe cif ica tion to b e com e a worl d cla ss organ iza tion through improv e m e n t


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DEPARTMENTS

Purcha se de par tm e ntPro duc tion de par tm e nt

Q ual ity con t rol de par tm e ntFinanc e an d accoun ts de par tm e ntMar keti ng de par tm e ntPe rsonn e l an d adm inist ra tion de par tm e ntStor es de par tm e ntExim de par tm e nt


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O rgan isa tion st ruc tur e

Line st ruc tur e

Narrow span of con t rol

Cle ar cha in of comman dGe ne ral manag e r con t rol s all the de par tm e nts

Ge ne ral manag e r r e por ts to the manag ing

dire ctor s


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SWO T analy sis

Stre ng thsLarg est manufac tur e r of texti le pro duc ts in Ke ralaPion ee rs in thei r se gm e n t as a bran dEff e ctive dist ribu tion chann e lPro duc ts ar e be nchmar k for o the r companyBette r e mploy ee-e mploy e r r e la tion sh ipNo t ra de un ionISO ce rtif ica tionHigh est mar ket shar e for lung ies .


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SWO T analy sis

We aknessLac k of mo de rn w e av ing mach ines an d qual ity

ch e cking mach inesUn t ra ined e mploy ees .

Hug e var ia tion s in the inc e n tives w ith chang e inse ason

The organ iza tion does no t hav e any ERP in plac e .

Non u ti liza tion of full capac ity.


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SWO T analy sis

O ppor tun itiesIndia w ith a larg e co tt on cul tiva tion ha s agre at scop e in texti le mar ketGrow ing mar ket de man dIncr e ase oppor tun ities in expor t mar ket due to global izationAva ilab ility of lan d for ex pan sion

Expan sion to rural ar e as


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SWO T analy sis

Thre atsSales of som e pro duc ts de pe nd up on se ason sPrese nc e of r e pu ted comp etit or s in the mar ket

Kitex fac es a gr e a t thr e a t from Ch ina in the texti le mar ketImpl e m e n ta tion of te chnologyEff iciency is low w ith the use of ol d mach ine ries

Medi um mar ket cov e rag eThe tim e take n to chang e w ith cu st om e rsThis ge ne ra tion mov ing towar ds t rac ks , pa ijama s an d be rmu das


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FINDINGS

Kitex texti le pro duc ts hav e gre a t de man d inKe ralaThe Kitex cu st om e rs hav e bette r bran d loyal tyKitex lung ies hav e litt le comp etiti onKitex is mor e fam iliar in the m idd le ag ed pe opl eMCR is the ne ar est comp etit or for K itex d ho ties

in the mar ket .The fac tory is sit ua ted a t an ide al plac e The de ale r-fac tory in te rac tion is st rong


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SUGGESTIO NS

Prov ide a r isk free an d mo de rn m et ho ds of mon eyt ran sac tionGive suff icien t t ra in ing to the e mploy eesIncr e ase the promo tional bu dget in the form of scra tch& w in , Buy on e Get on e in the Dho ti & inn e r w e arse gm e n t to incr e ase the mar ket shar e .Promo te qual ity circlesProv ide mor e e mploy ee e mpow e rm e n t

Expan d the dist ribu tion to rural ar e as alsoCompl ete the compu te riza tion proc essInt ro duc e mor e mo de rn loom s


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09jjcma011 charls

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