09 Lap Top Presentation
Post on 22-Jun-2015
DESCRIPTIONA brief presentation of creative Edge\'s background and work examples
- 1. EDGEC R E AT I V E E D G EDESIGN AND ADVERTISING C O N S U LT A N T S GIVING YOU THE EDGEA small dedicated consultancy (its just me!) Big on experience and big on ideas!
2. EDGE C R E AT I V E E D G E DESIGN AND ADVERTISINGC O N S U LT A N T S BIG ON EXPERIENCEI spent 11 years in London advertising agenciesculminating in a stint at Saatchi & Saatchi.I then moved to the North East where I held CreativeDirector roles at Martin Taits and Redheads beforestarting Creative Edge in 1992. 3. EDGE C R E AT I V E E D G E DESIGN AND ADVERTISINGC O N S U LT A N T S SMALL IS BEAUTIFULLow overheads mean very competitive prices Small number of clients offering a very personal service Experience means effective solutions No juniors! 4. EDGE C R E AT I V E E D G E DESIGN AND ADVERTISINGC O N S U LT A N T S VARIETY IS THE SPICE OF LIFEI specialise in any form of communication, from full scaleadvertising campaigns, one off ads, brochure and leaflet design,corporate identity, logos, exhibition design and all points inbetween. 5. EDGE C R E AT I V E E D G E DESIGN AND ADVERTISINGC O N S U LT A N T S PREVIOUS EXPERIENCE London: McCann Erickson, Grandfield Newcastle: Creative Director of Martin Creative Edge: established 1992 Rork Collins, Saatchi & Saatchi Tait Associates and RedheadsBarker & Stonehouse, AGMA, Egger (UK), Milk Marketing Board, Schreiber Aycliffe and Peterlee DevelopmentMatthew Charlton, Building Maintenance Furniture, Shwartz Spices, KossettCorporation, Northern Electric, House of Company, Entec, South Staffordshire Carpets, Automobile Association, SPAR,Mayfair, Heritage Homes, Holland & Waters Home Service, Waterstones, Linguaphone, Tesco, Anchor Foods, Abbey Barratt, Olympic Airways, Cameron Hall Orama Fabrications, Crawford Higgins, National Building Society, TimesDevelopments, English Estates, Rush &Fentimans, Wize Speke, AND Group Plc, Newspapers, RAC.Tomkins, Barker & Stonehouse, WynyardCova Products Ltd, Hotel Solutions, Hall, Braathens Airlines, Kangol,Theresa Spinks, Derwentside Council,Border Craft Ltd 6. EDGEC R E AT I V E E D G EDESIGN AND ADVERTISING C O N S U LT A N T S A C R E AT I V E E D G E A selection of some of the work we have created... 7. C R E AT I V E E D G E DESIGN AND ADVERTISINGC O N S U LT A N T S IPSIGNATURE / BGANIPSignature offers remote satelliteservices. With IPSigusers controlled BGAN nature at the coreaccess to the new of the network,generation of Inma removing the inhethe operator hasrsat IP basedIPSIGNATURE rent risks of IP Inmarsats Broadconnectivity whilcomplete control band Global AreaNetwork servic bandwidth connst retaining theover costs, voice and broadband data simulte BGAN is theectivity. benefits of shar guaranteed data aneously throug h a single, trulyworlds first mobil e communicationsing the additionarates on demand to remote locati portable device service to providlons, avoiding slow on a global basis. It is also the first e both With the Inmardial-up connectionsto offer Vehicle livery All services can sat BGAN servic , or worse still,no access at all.be offered on a service at speede a broadband mobile office canemail, instant mess pre-paid basis s up to half a megabbe set up in minut to registered user it in a highly compaes, providing an aging, Fax, SMS s and crew. Thes ct, easy to useform. affordable, mobile broadbandaccess to company, web browsinge services inclu BGAN supportsthe latest IP servic (including dedide:circuit-switchedes, as well as tradit intranet applicati cated news and voice and data ional ons. sport content)/ BGAN corporate netwo integrating seaml andrks. It will suppoessly withproviding a smootrt legacy applich upgrade pathations while Simultaneous connexperience in provid to IP. Inmarsat ections are maning secure commhas vast usage. Contentioaged and billingovernment customunications to militan controls are avail g is seamlessly ers. BGAN meetsry and split between pre requirements andthese exactingable to ensureand post paidsupports all major the prioritisationencryption stand ards.VPN products andof business traff ic.Global coverageBGAN delivers seamless netwoworlds land mass. rk coverage across Users are able tomost of the they go not just get broadbandin major cities wherever accessible in Europ or at the airpor e, Africa, the Middl t. BGAN is South America. e East, Asia, NorthandHardwareBGAN is accessible via a rangeoperational needs of small, lightw . Standard termineight satellite termin withstand challe als are highly portab als, which provid nging environmen le and can be used e performance ts and extremes both indoors andoptions to suit and discreet trackidifferent IPSIGNATURE / BGAN users, for whom ng antenna, whichis mounted onof temperature . Vehicular systemoutdoors, beingrobust enoughportability is a the vehicle roof.s comprise an interio tosuitable for small key consideratioThe smallest standr, rack mountableteams that needn. The larger standard terminals are terminalhigher bandwidthto establish a tempo ard terminals offer designed to suitto enable applicrary office for an a WLAN capability single ations such asextended periodand are particularlylive broadcastin. They are also The service is accessg. suitable for usersrequiringed via BGAN LaunchPad, a softwareinterface, which BGAN is design is standard across ed for simplicity all BGAN termin and ease of use.als. No specialist technical expertise is required to setup and use it.BGAN TERMINAL COM PARISONOptimising convergence betweenIDENTITY PRESENCECONTEXT satellite and terrestrial voice and data networksOptimising convergence between satellite and terrestrial voice and data networks BROADBANDProduct literature IP Signature provides a gateway to always on communication using the new generation of IP based satellite services. SATELLITE TERMINAL The unique structure allows shared use of the IP connection, and genuinely ubiquitous communication for Officers and Crew members alike.User defined protocols control which activities or services can be charged to the company post-paid account and which must be paid for by a personal pre-paid account. IPSIGNATURE USER PERSPECTIVE High Compression E-mail B Instant Messenger to networkInstant Messaging Virtual Fax users E-mailLow cost via GPRS A Virtual Telex Free on wireless Free voice calls to network S users connectionIridiumOpenPort SMS I Dedicated company network Direct access to Mobile office - noInstant Messaging Cheapest form of data vessels C dependence on PABXcommunication Wireless Connectivity File transferFree on-network calls E Reduced tariffs to satelliteInstant communicationLow cost global calls N networks T Message store/searchStaying in touch has never been easier or cheaper call from Iridium SMS StandardOpenport, any time, at one fixed cost with Iridium Go Chat Prepaid Calling E Automatic file transferCards from AND Group. mobile phone R Instant Messaging/ file Voice via ADSL (in port)connectivity P transfers to vesselsPre-paid calling cards from AND Group provide maritime crews with a convenient and Free calls to network affordable solution for placing calls at any time; IDENTITY PRESENCECONTEXT R users AND brandedOptimising convergence between satellite and I PDA software 24/7 Flat Rate Tariffs Around the clock pricing at one single low rateterrestrial voice and data networks S Reduced tariff calls worldwideenabled Progressive Discounts Longer 45 minute and 60 minute cards with progressive discounts to reward longer talk times BROADBANDSATELLITE TERMINALE Controlled Internet Access Pre-paid and Value Pricing The lowest crew calling rates availablepost-paid web BInstant Messenger to network High Compression E-mail Virtual Fax Instant Messaging userssurfing AS Free voice calls to network users E-mail Virtual Telex Low cost via GPRS Free on wireless connection CUSTOMER PRICING IDedicated company network SMS Direct access toIP Signature software is FREE OF CHARGE, there are Mobile office - noInstant Messaging Cheapest form of data vesselsC dependence on PABXcommunication no monthly fees or license costs, users only pay forPer card Per minute E File transfer Wireless ConnectivityFree on-network callsairtime. Supports Inmarsat Fleet, Fleet Broadband Reduced tariffs to satelliteNnetworks Instant communicationLow cost global callsand Iridium Openport. 30 Minute Go Chat Card$21.00$0.70TE SMS Message store/search Automatic file transfer Standard mobile phoneRInstant Messaging/ file Voice via ADSL (in port)connectivityFor further information e-mail transfers to vessels Call RecordsPre-paid / Post paid / Split BillingCall Records45 Minute Go Chat Card$30.15$0.67PR Free calls to network users AND branded email@example.comIPDA software Reduced tariff calls worldwide Pre-paid / Post-paid optionsAccess to mail boxes / admin controls Pre-paid / Post-paid options60 Minute Go Chat Card$36.00$0.60SEControlled Internet Access Pre-paid andpost-paid web enabledsurfingAAIC Services / call records Call RecordsPre-paid / Post paid / Split BillingCall Records Pre-paid / Post-paid optionsAccess to mail boxes / admin controls Pre-paid / Post-paid optionsManagement reportingHistorical Analysis Daily MonitoringForecastingTanners Bank North Shields Tyne & Wear NE30 1JH Management reportingAAIC Services / call recordsHistorical Analysis Daily MonitoringForecasting Tanners Bank North Shields Tyne & Wear NE30 1JHTel: +44 (0) 870 444 9679 Sales: +44 (0) 870 444 9681 Tel: +44 (0) 870 444 9679 Sales: +44 (0) 870 444 9681www.and-group.net www.and-group.net Product matrix Internet promotion Digital Ship ad 8. EDGE C R E AT I V E E D G EOUR intehas never rest rate2009 sales flyer DESIGN AND ADVERTISINGC O N S U LT A N T Sbeen HIG HER! S L OW Well, Ill be j i g g eFERMENT IT TAKES AED EACH OF OUFULL 7 DAYS TO BRER UNIQUE BEVW ERA GESgi ng e r l y burbeverage cking th e d , these are ins has nee trend,deed C u ver beenand interi ous T rest in imesPerhaps its thehigher. our bota . But we are herbal fact thatnically i ngrediwe usebrewed Fermene n t s inonly t h e ted our fin est nsure you - each bottle ta beverages and at uralll agree.kes a futhat ouroots anll 7 days r draf tsd So, buckto brew. are S l o the trenTime w w in yourd and sh el l spen soft drin are in out Imk sales r impresBottle POSwith Fe ntimanssi ve gr o- Fait hfw t h - reul to thnew inte THE Original Adult SOFT DRINK e Origin restals. FENTIMinterest... Te l: 01 43ANS Lt OUR UNIQUE dWHAT THE paperssay 4 60 98HIGH MEDIAw w w.f en47ti m an s. coadvertising campaign WHEN IT COMES to the CRUNCH. .m Tonic 4 pack Unique Product Botanically brewed 100% traditional 100% natural Less than 0.5% ABVal Endorsed by the Ethicfearless fermentationsFEARLESS - THE DOGS HEAD Consumers GuideThomas Fentimans prize Alsatian - twice winner at Crufts, hisS ince introducing our G i n g e rBeer, our r o o t sOUR BEVERAGES ARE the BESTMix WITHimage was immortalised in this mosaic that still adorns theGateshead factory facade and e v e r y b o t t l e w e m a k e ! have gone from strength to strength, based on the principle of using only the finest 100% natural h e r b a l MAKING HEADLINES Our botanical beverages have been Stylish Delivery BBC LOOK NORTHFaithful to the making the news in a variety ofeBespoke Fentimans bottl i n g r e d i e n t s in our b e v e r a g e s .originals publications, including The SundayOur range ofEndorsed by the Ethical Consumers Association,urage 125ml mixers Fentimans does not use any additives or preservatives.Times, BBC Good Food Magazine,NEW twist off caps enco purchase opportunities And while our roots are firmly back in the day, ourGood Housekeeping and the Independent Magazine.impulse ESTING HEADLINES recipes are still refreshingly unique. nal favourite WE ARE MAKING VERY INTERAlready an internatio including The Daily Mirror,Daily Telegraph,news in a variety of media,I SUPPOSE A includingin prestigious venuesges have been making thea series of items looking at Once again, our botanical bevera ng on BBC Look North withFURTLES OUT OF..ASK THE EXPERTS..Club, ndent Magazine and featuri Gleneagles, CinnamonGood Housekeeping, the Indepe THE QUESTION? Traditional Ginger Beer Guardian arin Oriental NY, Harv ey Health & Fitness Magazine, the trend during a resession.Very superior, with a real kick The Mandhow Fentimans are bucking Museum FENTIMANS at a GLANCE Curiosity ColaThe worlds best cola The Independent Nicholls, Imperial War and Castle Howard TO Dandeli on & Burdockslightly spicy fizz logo Seek out this dark andDaily Mail Distinctive Fearlesshful toVictorian Lemonade .delicious complexity ensures we remain FaitMANDARIN & SEVILLE ORANGE JIGGER Fentim as Risingsoft drink with the juice ofThe brewing adds. esSunday Telegraphthe original recipStarDANDELION & BURDOCKtakableAll natural botanically brewed2009? lion & burdock create the unmis Jigger Mandarin & Seville Orange l Times of Seville Orange.Utterly splendid The Financia tFull strength infusions of dandethree mandarins and the zestFull-bodied Shandy fentimans botanicallyDistinctive Supporof this definitive classic. Financial TimesHow shandy shouldbe BBC Good Foodbrewed beverages quality aroma and distinctive palateUtterly splendid The Traditionally craftedslightly spicyfizz Daily MailFentimans Tonic Water mixer founded in 1905appearing inSeek out this dark andThe Latest must-haveIndependentTo enjoy a Furtle withadvertising campaignVICTORIAN LEMONADEand a halfsoft drink with the juice of one The st www.furtling.comrs reactions.. consumer magazinesFaste g All natural botanically brewed and some of our customeFentimans visit: CURIOSITY COLAin rsement invigorating botanicallygrow ansextracts in every bottle.Wow! What a discovery. I have just tried your It was fantastic. Thank you.Expert product endo A full-bodied and curiously lemons, ginger and herbalmy Telegraph Victorian Lemonade.quite spectacular.FENTIMANS POS materialsthe claims of the colasFenti eious complexity Sunda The Ginger Beer is alsoBen, Bristolconsumer brewed soft drink which revives lin The brewing adds..delic gin has been waiting for.Tel: 01434 609847 Up-dated website with The tonic my eOur distinctive of yesteryear. Sarah B, Corbridgewww.fentimans.comfind-a-stockist servic advertising campaign The IndependentFastes ingly good and quite The worlds best colaFULL-BODIED SHANDYt Your drinks are outstandSam North, New York www.furtling.combeer and real lemonadegrowinthe best I have tasted.With 70% traditionally brewed shan gmans range of TRADITIONAL GINGER BEER without undue fizziness. the dy on For infor matio n abou t FentiGinger Beer with ginger as the number 1to give maximum refreshmentmarke soft drink s, visitAll natural botanically brewedHow shandy should be BBC Good Food t botan ically brew ed adultingredient - how refreshing! Web: www.fentimans.comGuardianVery super ior, with a real kick The www.furtling.comhone 0143 4 6098 47 10 panel display systemTel: 01434 609 847 ans.com For inform ation on our 125m l Mixer R...