The Future of

Video Ad

Creative

The Future of Video Advertising

“Minority Report” (2002)

Director: Steven Spielberg

The Future of Video Advertising

“Minority Report” (2002)

Director: Steven Spielberg

The Bad – Too creepy, too hectic, too direct

The Good – Everywhere, Relevant

Eyeview is making video relevant everywhere

Today.

We Help Brands

Tell More Relevant

Video Stories

Brands provide just one ad

Pre-roll In-banner

Viral Mobile ConnectedTV

Why don’t we tell personal stories?

It’s Expensive

80 years of videos for TV

Not easy to do – No Technology

Helping Brands Provide Relevant Stories

19

Dealers

Over 50

Markets

Customer Use Case

Messages for different demos

5

Eyeview’s Unique Technology Hundreds of different messages

The Mazda Story

Sports Enthusiast in San Francisco Mother in St. Louis The One TV Ad

Mother in St. Louis The One TV Ad

The Mazda Story

Sports Enthusiast in San Francisco

5000

10

Theatres

Days countdown

60

Sessions a day

Creative Showcase

One trailer, limitless show times.

Localized

To Launch Show Time

Real-time

Theatre

Countdown

Entertainment Solution over 500,000 ads

Localized

To Launch Show Time

Real-time

Theatre

Countdown

Entertainment Solution over 500,000 ads

30% lift in sales

37% lift in purchase intent

73%

lift in brand loyalty

100%

lift in brand favorability

UPPER FUNNEL

Brand

MID FUNNEL

Engagement &

Consideration

LOWER FUNNEL

Purchase & Intent

Relevancy Increases Effectiveness

1st Party Data

3rd Party Vendors

Behaviour Targeted

Location

Time of day

Contextual

Retargeted

Understanding The Audience

Using any info such as: Custom Brand, Feeds, Social

Videos Images Buttons

Text Links Audio, Music

Tailoring the Right Message

It’s about the Video Creative

Don’t just reuse the ‘One TV ad’

What’s The Future of Video Creative?

Creative using BT (Behaviorally Targeted)

TV Production Thinking Digital

Digital Creative Shops Engaged

Running Everywhere

Opening the discussion….

The Brands are on board