omma display 1015 peter minnium
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TRANSCRIPT
1
Building Brand Digitally
1. The Rising Stars
2. Making Measurement Make Sense
3. Embracing Ad Technology & Data
4. Championing Consumer Privacy
5. Going Cross-Screen
6. Training, Training, Training
2
Building Brand Digitally
1. The Rising Stars
2. Making Measurement Make Sense
3. Embracing Ad Technology & Data
4. Championing Consumer Privacy
5. Going Cross-Screen
6. Training, Training, Training
3
Building Brand Digitally
1. The Rising Stars
2. Making Measurement Make Sense
3. Embracing Ad Technology & Data
4. Championing Consumer Privacy
5. Going Cross-Screen
6. Training, Training, Training
4
IAB Units Predominate
Source: IAB Survey
IAB Standard Units
Other Units
Display Ad Universe
Old Standard Ad Units
5
6
The Rising Stars Program Mobile Rising Stars
Open Call for Entries Agency Working Group Judging
In-Market Evaluation
IAB Standard Ad Unit Portfolio
Designed to discover and capture for the good of the entire ecosystem the industry’s best ad products and making them IAB Standard Ad Formats
Digital Video Mobile Display
New Standard Ad Unit Portfolio
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Display Digital Video Mobile
70+% new Rich Media Standard
Cross Screen
Display
IAB Rising Stars
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Creative Canvasses for Every Goal
The New Display Portfolio
10
BETTER
GOOD
BEST
Micro Bar(88x31)
Button 2(120x60)
Rectangle(180x150)
WideSky-scraper
(160x 600)
Medium
Rectangle(300x250)
Leaderboard (728x90)
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Look What’s Possible…
Display Rising Stars
Heavy Marketer Adoption
12
Display Rising Stars
Extensive Publisher Support
13
Unique Visitors
Total Internet :
Total Audience 224,020
1 Google Sites 189,662
2 Microsoft Sites 178,897
3 Yahoo! Sites 175,356
4 Facebook.com 158,926
5 AOL, Inc. 109,921
6 Amazon Sites 106,305
7 Ask Netw ork 92,324
8Wikimedia
Foundation Sites86,221
9 CBS Interactive 82,530
10 Apple Inc. 81,157
11 Turner Digital 80,897
12 Glam Media 78,337
13Comcast
NBCUniversal78,317
14New York Times
Digital75,703
15 Viacom Digital 75,264
16 eBay 70,588
17Federated Media
Publishing65,949
18 Demand Media 63,698
19 VEVO 58,288
20Weather Channel,
The54,078
21 craigslist, inc. 53,251
22 Gannett Sites 50,258
23 Answ ers.com Sites 45,088
24 Tw itter.com 40,310
25 Wal-Mart 39,050
comScore Top 25 Properties (U.S.) March 2012
Total U.S. – Home, Work and University Locations
Source: comScore Media Metrix
Rank Property
Display Rising Stars
Mobile IAB Rising Stars
Winning Submitters Mobile Rising Stars
15
Adhesion Banner
The Mobile Rising Stars
16
Mobile Rising Stars
Pull Full Page Flex
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IAB Mobile Filmstrip Mobile Rising Stars
Mobile Filmstrip in Action
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Mobile Rising Stars
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IAB Mobile Adhesion Banner Mobile Rising Stars
IAB Mobile Slider Mobile Rising Stars
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Slide Banner To Close AD
Slide Banner To show AD*
Back Slide
* Alternate Top Banner Position
IAB Mobile Pull Mobile Rising Stars
or
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=
Pull
Pull
IAB Mobile Full Page Flex Mobile Rising Stars
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INSERT LIVING AD VIDEO
HERE
View All Five at
IAB.net/RisingStarsMobile
Digital Video
IAB Rising Stars
What will replace the “:30 TVC?”
New Standard Ad Unit Portfolio
26
Display Digital Video Mobile
>70% new Rich Media Standard
Cross Screen
27
Seizing the Brand Moment
1. Reshaping the Creative Canvas
2. Making Measurement Make Sense
3. Embracing Ad Technology & Data
4. Championing Consumer Privacy
5. Going Cross-Screen
5. Training, Training, Training
Making Measurement Make Sense
28
A cross-ecosystem collaboration that
will improve planning, buying and
measurement of digital media and
facilitate cross-platform comparison
across ALL media...digital and legacy.
www.measurementnow.net
3MS: Five-pillar solution for digital
metrics
Beyond the Click: Key
Metrics
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The percent of users who purposely enter the frame of an ad
continuously for at least 0.5 seconds or more
The average amount of time users spent on the ad
Universal Interaction Rate
Universal Interaction Time
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Publishers Advertisers 7
5
4
5
4
4
Ad Units
Publishers
Advertisers
Agencies
Tech Partners
MM Impressions
Analytics Agencies
Ad Partners
Rising Stars Research
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Outperform in Universal Interaction Rate
Display Rising Stars
+246%
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+49%
Display Rising Stars
Outperform in Universal Interaction Time
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2013 Standard Metrics
Clicks
In-view Percentage
In-view Time
Universal Interaction Rate
Universal Interaction Time
Impressions
Existing
New
