MORE THAN A DEVICEA CATALYST FOR CHANGE

ITS ALL BEEN SAID – IN 2010

Neil YoungCEO & Co-Founder ngmocoTablets will kill laptops for home gamingSteven JohnsonSceince WriterThe era of textual innovation is overKevin KellyTechnology PioneerA window that exposes infinite layersJames FollowsNational Correspondent, The AtlanticThey are digital copilots

Bob SteinCodirector, Institute for the Future of the BookA book is a place where people congregate

Martha StewartMagazine Publisher & TV HostSome magazines are better for tabletsNicholas NegroponteFounder, One Laptop per ChildThe $100 tablet is achievable for the 3rd worldGina BianchiniCEO & Co-Founder ngmocoThe key is ease and accessGeorge LoisAdvertising PioneerMagazines are crammed on a computer screenJack DangermondPresident & Founder ESRIThe next frontier in geo designMarshall McLuhan (1911-1980)Prophet of the Electronic AgeHumanism brought back to machinesFake Steve Jobs

Not the CEO of AppleWe are not here to save newspapers

Chris AndersonEditor in Chief, WiredContent arrives as an event

ITS ALL BEEN SAID – IN 2010

Kevin KellyTechnology PioneerA window that exposes infinite layers

Bob SteinCo Director, Institute for the Future of the BookA book is a place where people congregate

Nicholas NegroponteFounder, One Laptop per ChildThe $100 tablet is achievable for 3rd world

Marshall McLuhan (1911-1980)Prophet of the Electronic AgeHumanism brought back to machinesChris AndersonEditor in Chief, WiredContent arrives as an event

WHAT IS IT ABOUT THIS SCREEN?

EVERYTHING ON A TABLET IS POSSIBLE ON A PHONE OR PC

THE DIFFERENCE IS IN DESIGN AND USER EXPERIENCE

THE RIGHT SIZE FOR OUR HANDS AND OUR EYES

THE INGREDIENTS FOR THE NATURAL HUMAN INTERFACE

WHAT IS IT ABOUT THIS SCREEN?

PINCH ME

PINCH ME

TOUCH MANIPULATION IS AN ANCIENT BEHAVIOR

INUITIVE FOR TWO AND NINETY-TWO YEAR OLDS

TECHNOLOGY IS CONFORMING TO US

1000’S OF FACIAL MUSCLES, EYES, MOUTH, VOICE, TONE

WAIT FOR IPAD 53

CULMINATES IN SINGULARITY

THE BROWSER IS A VESTIGE OF THE PAST

THE BROWSER IS A VESTIGE OF THE PAST

THE “WEBSITE” IS IN AS MUCH PERIL AS THE MAGAZINE

BROWSERS ARE STILL HEAVILY USED

OLD COMPUTING LEGACIES WON’T SURVIVE

APPS AND HTML 5 WILL DOMINATE

THE BAND-AID BEFORE A REIMAGINED WEB

THE END OF SEARCH AND BANNERS (HOPEFULLY)

THE CURE FOR A.D.D.

THE CURE FOR A.D.D.

REVERSING THE SHORT ATTENTION TREND

THE ULTIMATE STORY TELLING DEVICE

GAMING WILL LEAD THE WAY

ONE PURPOSE AT A TIME

ADS IN AN ENVIRONMENT OF FOCUS

MAGAZINES BECOME NETWORKS

MAGAZINES BECOME NETWORKS

LONG FORM SURVIVES – A GLIMMER OF HOPE

FROM BLOG POSTS TO 100 PAGE NOVELLETES

EDITORS BECOME SEGMENT PRODUCERS

FROM SUBSCRIPTION TO MEMBERSHIP ECOSYSTEM

FROM CIRCULATION TO ARPU

ARTICLES ARE NOT SINGLES

SOURCE AGNOSTIC

SOURCE AGNOSTIC

THE TV IS A ONE SOURCE HORSE

TABLETS AGGREGATE THEM ALL

WHY CAN’T WE BE FRIENDS

ON DEMAND – THE DVR KILLER

WHERE ARE THE ADS?

FOR SALE

Where What How

FOR SALE

Where What How

GamesMagazinesTV/Video

Information/NewsUtility

Social/Communication

FOR SALE

Where What How

Rich MediaStatic Page

VideoiAd

BannerExpandable

Branded Apps

FOR SALE

Where What How

SavingSharingLocation

ExplorationConnection

EASY QUESTIONS?