0701001 understand the present scenario and scope for battery operated vehicle - copy

7/29/2019 0701001 Understand the Present Scenario and Scope for Battery Operated Vehicle - Copy

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A

Project Report

On

To Understand the Present Scenario and Scope for Battery Operated

Vehicle.

For

Kinetic Motor Company Ltd.

By

Nagesh S. Adagale

(Batch - 2007-09)

Under the guidance of

Dr. SHAILESH KASANDE

Submitted To

UNIVERSITY OF PUNE

In partial fulfillment of the requirement for the award of the degree of

Master of Business Administration (MBA)

Through

VISHWAKARMA INSTITUTE OF MANAGEMENT,

PUNE-48


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ACKNOWLEDGEMENT

I am highly indebted to Kinetic Motor Company Ltd. Pune for giving me an

opportunity to do the project in their company. This experience at the beginning of my

career will be a very important step towards being a successful manager. There have been

many hearts and brains supporting and guiding me in this project.

I would like to thank Mr. Sachin Bhaiya (Asst manager Marketing Dept) Pune for giving

me the necessary insight in my study and guiding me in my project. I take this

opportunity to express my deep sense of gratitude and respect to my internal project

guide Dr. Shailesh Kasande, without whose constant guidance, it would not have been

possible to complete the project.

Lastly I would like to thank my family, colleagues and friends for boosting my

confidence and helping me throughout the project.

Nagesh S. Adagale


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TABLE OF CONTENTS

Chapter .no TITLE Page. no

1 Executive Summary 1

2 Company Profile 3

3 Objective and scope 10

4 Research Methodology 13

5 Data Analysis and Interpretation 18

6 Findings 29

7 Recommendations 31

8 Conclusion 34

9 Limitations 36

10 Questionnaire 38

11 Bibliography 42


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Chapter 1

Executive summary


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Executive Summery:

The project is to understand the present scenario of the battery operated vehicle which is

available in the market and the scope for the Battery Operated Vehicle. As the company

Kinetic Motor Company Ltd is entering into manufacturing of Battery Operated Vehicle.

With this primary objective, I conducted the market research under the guidance of

respected sir, Mr. Sachin Bhaiya(Marketing Dept) in Pune City. While doing the project

I came to know about customer behavior and the strategies that company use while

launching a new product. The Consumer Response and experience to Electric Bike were

taken into account to analyze the scope for the new battery operated vehicle. The data

collected during the project was both primary and secondary in nature. The primary data

was collected by direct interaction with the costumers with help of a Questionnaire.

The analysis was carried out on the basis of the information obtained from questionnaire.

The secondary data was collected from sources like the internet, reference books,

company magazines etc.

After completing the research we come to the conclusion that there is more space for

Electric bike in this market. Some of the existing products are been launched in the

market without proper research & development which require complete gap between

customers expectations & the returns on the investment made by the customers.Theproduct in the market had wide scope of improvement.

Hence we understood the views, perceptions & the satisfaction level of the Customers of

the present E-bike Owners in Pune city.


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Chapter 2

Company Profile


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Company Profile:KINETIC ENGINEERING LTD

The Kinetic as a company and as a group.

The Kinetic Group of companies is a leading player in the automotive industry in India.

Kinetic Group, founded in 1974, has sold over 6 million vehicles in India. It has a history

of innovation and pioneering and has introduced several new concepts that have

revolutionized the two wheeler industry. Kinetic brought the concept of personalized

transport to India with the launch of the moped Luna in 1974. In 1984, it brought to the

Indian customers the first-ever gearless scooter which has come to symbolize comfort,

convenience and universal appeal. It has also brought to India new technologies such as

four valve engines, electric start on scooters and motorcycles, v- twin engines, USD forks

etc. It is the only company to offer top-end world class bikes Comet and Aquila to Indian

bike enthusiasts. The group has an international technical collaborations with Hyosung

Motors of Korea It has three state of the art manufacturing facilities at Koregaon Bhima,

Ahmednagar and Pithampur; and a nationwide network of nearly 450 dealers and over

1,000 service centers.

The company exports vehicles to developed countries like USA, Canada, Latin

America, Europe, Africa, Middle East and South Asia and has won several excellence

awards for exports on state and national level. Current popular brand names include


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Luna, Nova 135, Zing, Velocity, Boss, Aquila, Comet. The company is preparing to

launch some very exciting Italian designs over the next two years.

Founder Late Shri. H.K. Firodia

Year of Establishment 1974

Industry Two-wheelers

Business Group Kinetic Group

Listings & its codes NSE

Kinetic Engineering Ltd: KINETICENG

Kinetic Motor Company Limited: KINETICMOTKinetic Motor Company Ltd.: KINHONDA

BSE

Kinetic Engineering Ltd.: 500240

Kinetic Motor Company Ltd.: 505190Kinetic Trust Ltd.: 531274

Contact Details D-1 Block, Plot No. 18/2, MIDCChinchwad, Pune 411 019

Tel.: +(91)-(20)-27474301to 5

Fax: +(91)-(20)-27475842 to 3E-mail: [email protected]

Chairman : Mr. Arun Firodia

Mr. Arun Firodia is the founder and Chairman of the Kinetic Group of companies and

one of the most respected industrialists in India. He is widely acknowledged as a

visionary technocrat with strong patriotic values. His wide-ranging initiatives have

formed an exemplary and diverse lifetime body of work.


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Sulajja Firodia Motwani is the Joint Managing Director of Kinetic Engineering Ltd. She

is also a Director of Kinetic Motor Company Limited and Kinetic Marketing Services

Limited. She is responsible for the group's overall business strategy, sales and marketing,

and business development activities.

Products Brands

Motorcycles Premium Motorcycles

Comet Aquila

Sporty Motorcycles

GF Laser GF 170 CityCommuter Motorcycles

Stryker

GF 125

Velocity

Boss 115

Boss EX

Scooters

Family Scooters

Blaze

4s Nova 135

Kinetic SYM Flyte

Zoom

Nova EX

Nova

Scooterettes

Kine Zing 80

Utility Vehicles Load carrying Vehicles

V2 King

Economical and Fun

Luna
http://www.surfindia.com/automobile/kinetic-comet.htmlhttp://www.surfindia.com/automobile/kinetic-blaze.htmlhttp://www.surfindia.com/automobile/kinetic-4s.htmlhttp://www.surfindia.com/automobile/kinetic-sym-flyte.htmlhttp://www.surfindia.com/automobile/kinetic-zoom.htmlhttp://www.surfindia.com/automobile/kinetic-nova.htmlhttp://www.surfindia.com/automobile/kinetic-blaze.htmlhttp://www.surfindia.com/automobile/kinetic-4s.htmlhttp://www.surfindia.com/automobile/kinetic-sym-flyte.htmlhttp://www.surfindia.com/automobile/kinetic-zoom.htmlhttp://www.surfindia.com/automobile/kinetic-nova.htmlhttp://www.surfindia.com/automobile/kinetic-comet.html


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Kinetic, in addition to two-wheeler range, develops customized products for certain

countries. Some of the customized products are mentioned below:

Electric scooter

Go kart

Children's bikes

Modified scooters for the disabled

Delivery vehicles

Police vehicles

Emergency medical assistance vehicles

The following are the achievements of Kinetic:

1. Presently, Kinetic vehicles are sold in more than 40 countries including North

America, Europe, Australia, Central America, South America, Africa, Middle

East and Asia.

2. More than 150, 000 vehicles are exported. 25,000 vehicles exported to USA.

3. Kinetic is the winner of 14 Exports Excellence awards on state and national level

including the prestigious national trophy for top export performance.

4. Have assembly lines in many countries in Africa, Asia and Latin America.

5. Kinetic is the first Indian company to attempt an affordable "People's car" that

would provide comfortable transport to the India's middle class. The car, titled

City Car with a 500cc engine was developed in collaboration with a French

company AXIOM right up to prototype and showcased at the Delhi Auto Expo

where it received a very good response. Unfortunately the Central Government


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did not grant decision on reduction in excise duty (Kinetic had sought duty

lowering from 40% to 16%) which made the car cost prohibitive

6. Kinetic is a household brand name in India, with over 6 million vehicles sold over

30 years

7. Kinetic was the first to launch many path-breaking initiatives such as:

8. personalize transport through Luna

o gearless scooter

o electric start on two wheelers

o 4 stroke 125cc motorcycle

o 4 valve engines

o digital gear indicators on motorcycles

o side stand indicators

o celebrity endorsements - Sachin Tendulkar, Azharuddin, Smita Patil and

Shabana Azmi have endorsed the Kinetic Luna

9. Kinetic exports around the world and has won several exports excellence awards

at state and national level. Kinetic Luna was the first Indian two wheeler to be

exported to the US. With over 25,000 exported over several years, it is a well

known brand in the US and many other countries in the world. An American

photojournalist chose the Luna as his mode of transport for a cross country moped

expedition.

10. Kinetic is the first Indian company to buy out the majority stake holding by a

MNC Joint Venture partner (it bought out Honda Motor's controlling stake in the


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joint venture Kinetic Honda in 1998, creating history and setting precedent for

others)

11. Kinetic is the first Indian automotive company to buy out product range and

production lines from an European two wheeler company (In 2004, Kinetic

acquired rights and production lines to seven bestselling scooters from Italian

manufacturer Italjet


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Chapter 3

Objective of the study

Objective of the Project:


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Primary Objective:-

i. To understand the views, perceptions of the Customers of the E-bike Owners

in Pune city.

ii. This research work has been done in order to analyze the attitude, response

and acceptance level of the customer towards manufacturing of E-bike.

iii. Awareness, source of information

iv. The understand the views of the customer with respect to sales and Service

Experience of Product performance.

Secondary Objective:-

The secondary objective of this project is to understand requirement of the customer

regarding the electric bike the factors are as follow

Mileage

Speed

Battery charging

Battery life

All these factors are taken into consideration to know the requirement of the customer

and are they satisfied with the existing performance of their E-bike.

Scope of the Project:


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As the company has decided to launch new battery operated vehicle in the market

they require in depth knowledge of present scenario of the existing market and the

present performance of E-bike. It will help the company to understand need & heed

of the customer .They will improve the product by reducing the problems which the

customers are facing

Scope of this project is as follow,

i. To get information regarding the current market for the E-bike.

ii. To get the detail about product position in the mind of the consumer.

iii. To get the detail about the competitors position in the market.


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Chapter 4

Research

Methodology


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Research Methodology:

The methodology is basically the set of rules, procedures, tools, and techniques used by

the researcher for realization of research objective. The process of designing research

study involves many interrelated decisions. The most significant decision is the choice of

research approach. This determines how the information will obtain.

My research is more of Descriptive Research. It is Qualitative as well as quantitative type

of Research.

Research Process:-

For assessing the customer response following market research process followed

Step 1: Define the objective:

First step is defining the objective i.e. Market Research of E-bike in Pune for Kinetic

motor Company Ltd.

Step 2: Develop research plan:

The second step was to develop the most efficient plan for gathering the needed

information.

i) Data sources: Both primary & secondary data are taken into consideration. Primary

data are data gathered from customer experience of their e-bike, secondary data is

collected from website and Research project.

ii) Research approach: I have mainly collected the primary data through survey & few

observations.The in-depth interviews were conducted qualitative approach to get the

depth of the objective by meeting existing customers of all the present market drivers in

this Segment of the vehicle.

iii) Research instrument: Questionnaire is used to collect most of the Primary data.


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Step 3: Designing the Questionnaire

A questionnaire for the customer was designed which aimed at sourcing out the

information fulfilling the objectives of the project.

Step 4: Sample Design

After doing on the research approach and instruments, the marketing researcher must

design a sampling plan. This calls for three decisions:

Sample plan: After deciding on the research instruments I decided sampling plan.

Sampling unit: Who is to be surveyed? The marketing researcher must define the target

population that will be sampled. Once the sampling unit is determined, a sampling frame

must be developed so that everyone in the target population has an equal or known

chance of being sampled. Project was concentrated on Customers such as student

younger people, women and small businesses agencies as a sampling unit

Sample size: How many people should be surveyed? Large samples give more reliable

results than small samples. Samples of less than 1% of a population can often provide

good reliability, with a credible sampling procedure. The sample size of the project was

40 peoples.

Sampling procedure: How should the respondent be chosen? To obtain a representative

sample, a probability sample of the population should be drawn.

Contact methods: Once the sampling plan has been determined, the marketing researcher

must decide how the subject should be contacted: mail, telephone, personal.

Contacted: For some interviews customers were been interviewed at the venue Hotel

Ashish Plaza near M.G road, Pune and some interviews were conducted the places

suggested by the customers according their convenience.


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Step 5: Collect the information:

Data collection phase of the marketing research generally was the most Time consuming

period. In case of survey few problems arise likewise some respondents may not give all

the detail information and might not be available and must be contacted or replaced.

Others refused to co-operate and finally some respondents will be biased or dishonest to

share Information

Step 6: Analyze the information:

The collected information needs to be analyzed thoroughly to extract the findings that

would be useful to the company.

Step 7: Present the findings:

And the last step is present the findings that are relevant to the objectives.

Method of data collection:

1) Secondary Data collection

The data was collected through Internet, magazines and journals. Secondary data can be

collected quickly and inexpensively, compared to primary data. Secondary data is already

available and can be obtained much faster and at a fraction of the cost of collecting them

again. Secondary data can be used as the source of information to solve the problem they

must be relevant, accurate, and sufficient.

The major sources of secondary data are;

Auto Magazines

News Paper

Internet, Company websites

Observation advertisement.


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2) Primary Data collection:

The major source for collecting primary data is by taking response from the customer.

Some interviews were been interviewed at the venue and some were conducted the

places.The customers were mostly who are having small businesses, trader, students.And most of the time these vehicles are been used by the younger people. Almost all the

vehicle owners are having all kinds of two wheelers vehicles & have purchased this

vehicle as a second vehicle for sundry work.


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Chapter 5

Data Analysis


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Data Analysis:

The extensive data collected through the questionnaires was evaluated to arrive at the

market size, market potential of the electric bike.

Following are the aspects by which there has been need of eco-friendly & economic

vehicle electric bike which will cater the need of the people.

i. The inflation in petrol price.

ii. The increase in cost of ownership of two wheelers on petrol.

iii. The frequent strike of petrol pumps owners.

iv. The growing pollution problem.

v. The noise pollution.

vi. Traffic problems due to growing no of vehicles & bad road conditions.

Current Features Available:

The vehicles which are driving the market are some how successful in catering the need

of the customer because of the following features.

1. The vehicle available is running electricity.

2. It is easy to use.

3. Eco-friendly.

4. No- requirement of petrol with that no pollution problem.

5. No noise pollution.

6. Light weight, so easily controllable.

7. Low cost of ownership since there are no consumables been used in this.


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8. Battery charging is convenient at convenient places like home, work place. Long

term benefits is the vehicle cost get recovered within 2 year as compared to the

cost of petrol vehicles.

9. Low speed perceived as life saving & less fatal in case of accidents

10. No need to have license, adds to tension free driving.

Prime Expectations When Purchased:

The customer when purchased the battery operated vehicle has some prime

expectation for the vehicle these factors are given as below:

1. The economy of fuel.

2. Vehicles available are giving mileage in range of 50-80 km/charging, Cost

comes to Rs.8/charging

3. Low running cost

4. The vehicle is easy to control.

5. The vehicle capacity to carry at least 80-100 Kg weight.

6. The vehicle gives uniform speed level at each level of the Battery

7. The vehicle giving speed of 30km/hr

8. The vehicle runs on all kinds of road conditions such as inclined, declined and

rough roads.

9. Full charging of battery in 6-8 hours.


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The responses taken from the customer are on the factors such as what mileage they are

receiving from their e-bike, what is the speed, what is the pickup, what is the running

cost, what are the major problems they are having with their e-bike.

The details of each customer according to the model as given and the interpretation from

these data is systematically elaborated as follow

1. Hero Electric Bike

i. Mileage- It is gives mileage of 40-50/charging the satisfaction level is

moderate

ii. Pickup-It is good, but poor with pillion rider

iii. Speed-The speed of this vehicle is not as good as expected

iv. Running cost-The running cost of the vehicle is high as there are frequent

repairing problems

v. Having frequent repairs, benefits are less

Major Problems:

a. Controlling assembly burns frequently

b. While charging there is serious problem of fuse off

c. The liners give problems.

d. Brake wire breaks frequently

e. Brake wiring is complicated

INTERPRETATION:

The interpretation from the above information, some improvements and changes are

needed these factors are elaborated as follow:

i. Wire controls should not be complicated currently wires are very complicated.


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ii. Controller should be stronger; loading capacity should be more,

iii. Pick up has to be improved; spare parts should have less cost,

iv. Stand is not good it hurts the leg, spacing should be more

v. Charging should be quicker.

vi. Headlight focus should be more.

2. Yo- Bike

i. Mileage-It is very good in mileage its average is ranging 50-70km/charging

ii. Pickup-It is good but there should be improvement.

iii. Speed-It is good as the company has given 30 & it is giving ranging from25-

30.

iv. Running cost-It is very less its nice.

v. Benefits compared to cost is good

Major Problems of Yo bike are :

a. Wheel size has to improve it should be bigger.

b. Tyres burst frequently & tyre comes out which should not happen.

c. Battery vibrates more while driving.

d. The stand is weak

e. It is having fiber body, it can get damaged easily

f. Headlight bulb is very weak at focus

g. There is no space for leg,

h. Speed setting is not proper.


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INTERPRETATION:



i. Electronic speedometer should be available,

ii. Brakes should be soft and urgent

iii. Tyre width should be more, so puncture will not happen,

iv. Foot guard has to be provided

v. Battery should be below seat

vi. Charging time should be less,

vii. Head light should have more power,

viii. Tyres should be like Activa or Scooty, it should be tube less.

3. ACE E-Trendy Electric Scooter- I

i. Mileage-Its is having good mileage

ii. Pickup- Its good.

iii. Speed-Its good

iv. Running cost-It is less

v. Benefits compared to cost.-Its good

vi. Tyres are very small, gets punchered easily

vii. Horn is weak.

viii. Suspension is poor

ix. Brakes are weak.


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INTERPRETATION:



i. Starting pick up has to be improve

ii. Tubeless tyre have to be provided to such vehicle

iii. Suspension should be good

iv. Horn voice should be louder

v. Brake performance should be improved

vi. Charging capacity has to be minimum 70 Km/charging

vii. Foot guard has to be provided

4. Matrix

i. Mileage-It is average, there is no speedometer available, cannot understand

ii. Pickup-Pick up is average when it is single but with load it is very bad

iii. Speed-It is good but it should be more

iv. Running cost-It is less.Only few repair problems

v. Benefits compared to cost.-Average

Major Problems of Matrix are:

a. Fuse gets off

b. It takes more time to charge battery, it takes 12 hrs.

c. Seat should be more weight,

d. Stand should be somewhat lower and strong,


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INTERPRETATION:

The interpretation from the above information which the customer had given, some

improvements and changes are needed these factors are elaborated as follow:

i. Shock absorber should be good.

ii. There is irritating noise coming out at the time of application of the brakes

iii. Stand should be somewhat lower and strong.

iv. Mirror should be at greater height, and of more length.

v. Head Light should be powerful.

vi. Electronic Speedometer should be there.

vii. Foot guard has to be provided

viii. Ground level of the vehicle should be improved by 2 feet

Brand Association with New Product.

1. In this research when asked about the entry of new vehicle having speed of 40

km/hr every one was facing the need gap of that & was ready to accept that

vehicle provided it comes with the least problems mentioned by them.

2. Registration was welcomed by all.

3. Regarding License there was mixed opinion, there should be discipline while

driving where as few said it makes way for traffic police to get bribe from then

unnecessarily in spite of low speed & Eco-Friendly nature of the Vehicle.

4. The customers were eager to know the name of the manufacturer who is coming

with this kind of vehicle.

5. But when asked to give their opinion on that, Bajaj & Kinetic were the favorite

companies for them to have this kind of vehicle.


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6. According to them these companies will change the market of this segment

vehicle & if enter then it will be good to have a better branded product instead of

the new entrants.

Ranking of Models on basis of Look & style:-

The customer had given points out of 10 to each vehicle according to the look and style

this is systematically plotted on the graph

5

8

6

7

0

1

2

3

4

5

6

7

8

9

YO Bike Hero Ultra Matrix Ace trend


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Source of Information:

The customer had given points out of 10 to each source as there are various modes to get

information regarding the Battery operated vehicle this is systematically plotted on the

pie chart as follow

Source of InformationMedia

24%

Event

16%

Print Media

21%

Reference

19%

Radio

20%

Media

Event

Print Media

Reference

Radio


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Maintenance cost chart:

The customer was asked to given points out of 10 to their vehicle according to the high

maintenance cost. This is systematically plotted on the chart. This chart shows

maintenance cost for each model.

6

4

7

8

0

1

2

3

4

5

6

7

8

9

Yo Bike Hero Matrix Ace


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Improvement Required :

The customer was asked to given points out of 10 to their vehicle. The points given by

the customer were to improve the vehicle by reducing its problems.

The problems were regarding Brakes, harness, stands, tyres, head lights, battery

problems and speed of their vehicle.

Improvement required chart:

6

4

7

8

0

1

2

3

4

5

6

7

8

9

Yo Bike Hero Ace Matrix


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Chapter 6

Findings


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Findings:

From the research and the response taken from the customer we found that there is a lot

of improvement to be done. Some of the model is launched without any proper research.

The overall improvement of these 4 bikes is given as below:

1. There should be more pick up in the current available vehicles.

2. They should have more speed at least 40Km/Hr

3. The battery should get charged in less time.

4. The battery should last long for more hours.

5. There should not be variations in speed as battery starts getting used.

6. The tyres should be strong to lessen the number punctures.

7. The body of the vehicle should be of good material so that it does not get

damaged early.

8. There should be more space provided for footrest for both rider as well pillion

rider.

9. The electrical & electronic fittings should not be complicated

10. There should be speedometer so that one can understand the speed & the average

of the vehicle.

11. The battery meter should be digital so that exact knowledge will be available

about the spending of power.


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Chapter 7

Recommendations


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Recommendations:

1. More R& D should be done on Battery areas such as how early it should get

charged.

2. The Battery lasting time should get increased.

3. Battery performance while using the vehicle should not be hindered in any way.

4. Having mixed opinion on the speed. Though current customers are satisfied with

that but there is scope for improvement.

5. The important factor which has been noticed & has its own importance is of

registration of the vehicle There is strong recommendation by almost all the

customers that it registration should be mandatory because in case of theft there is

no identity to identify the vehicle, since the numbers which have been provided to

the customers are by the dealers it self so there so there is wide scope for

manipulation in that process.

6. It has been noticed that there are is need gap in the contract between the customer

& the company there is scope to legal terms with respect to warranty claims In

this case the company has offered the warranty in kilometers but the vehicle does

not have the facility to figure out the no. of kilometers traveled.

7. With respect to marketing & service support, the companies are entering slowly in

the market, neither they are doing strong marketing & nor the products are strong

enough to have a strong word of mouth.

8. There should be strong network of Dealers & service stations.


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Chapter 8

Conclusions


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Conclusion:

1. The products are been launched in the market with out proper research &

development resulting wide need gap between customers expectations & the

returns on the investment made by the customers.

2. The companies entered in this market have wide scope of improvement with

respect to all areas of product cycle.

3. Though the customers are getting benefited by saving petrol cost but still there

are many questions on the durability of the product.Because the vehicles are

not having that much strong features which will provide the guarantee to

customers with respect to durability of the products.

4. The batteries which get charge in 15 to 20 minutes are highly accepted if the

charge for the charging is low somewhere they are ready to pay 5 to 6 Rs per

unit.


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Chapter 9

Limitations


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Limitations of the project:

The research was limited to Pune city only. Larger potential markets outside Pune were

untapped. Hence we need to explore untapped market.

1. The study covers the part of Pune region only and due to the limited sample size,

the facts revealed in the study may not generalize.

2. The analysis is based on what public opinion at the time of Research. The study

may not produce the same findings if done at a later stage of time.

3. While filling the questionnaires public could not provide 100% accurate

information because of their personal limitations.

4. Time constraints as limited time for the Research.


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Chapter 10

Questionnaire


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Questionnaire:

1. Can you introduce yourself?

Name

Age

Gender

Address

Occupation

2. Do you have vehicle?

a. Yes b. No

3. Which model of vehicle do you have?

a. Yo bike b. Matrix c. Ace trend d. Hero ultra.

4. Did you compare your vehicle with any other vehicle?

a. Yes b. No.

5. Which was the most influencing mode of information?

a. Media b. Print media c. Events d. Reference

6. Where do you charge it?

a. Home b. Shop c. Parking d. Other..

7. How long do you have to charge your vehicle?

a. 5-6hrs b. 6-7hrs c. 7-8hrs d. 8-9hrs e. Above 9hrs

8. Generally after charging it once how many kilometers does it runs?

a. 40-50Kms b. 50-60Kms c. 60-70Kms d.70-80Kms e. Above 80kms

9. Do any of you have to carry the battery upstairs because you live in the 2 nd floor or

3rd floor?


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a. Yes b. No.

10. Do you face any problem with your vehicle?

a. Yes b. No.

11. Is there any scope to improve your present vehicle?

a. Yes b. No.

12. If yes, please specify improvements needed your present vehicle?

a..

b..

c..

d

13. Do you generally carry any thing on this vehicle?

a. Yes b. No

14. Approximately can you tell me the weight you generally carry on this vehicle?

a. 10-20kgs b. 20-30kgs c. 30-40kgs d. 40-50kgs e.Above50kgs

15. In scale of 10 how many points do you give for problems occurred to your bike?

Ans.

16. In scale of 10 how many points do you give for the service center of your bike?

Ans.

17 .In scale of 10 how many points do you give for look and style to following bike?

a. Yo bike

b. Matrix

c. Ace trend

d. Hero ultra.


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18. In scale of 10 how many points do you give for the source of information you

get?

a. Media

b. Print media

c. Events .

d. Reference .

19. In scale of 10 how many points do you give to the maintenance cost of your

vehicle?

Ans. .


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Chapter 11

Bibliography


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Bibliography:

Book:

1) Research Methodology

Methods and Techniques

C.R.Kothari

2) Marketing Management

Philip Kotler

Internet:

www.evfuture.com

www.kinetic2wheelers.com

www.automobileindia.com

www.google.com
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0701001 understand the present scenario and scope for battery operated vehicle - copy

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