DIGITAL CONTENTUsage of illegal sources

O

NLI

NE

C

ON

TEN

T

27% 33%25%15% 40%13%

BULGARIA

25% 22%

Main digital content accessed from illegal sources

70%91%

49%

0

45

90

56%

85%

29%

BULGARIA

EU

Films and series

Music

Games

Main reasons to choose illegal sources

42% 33% FASTER TO ACCESS

68% 67% PERSONAL USE ONLY

46% 38%PRICE

Reasons to stop using illegal sources

Availability of affordable content

Bad personal experience

Risk of punishment

57%58%

22%28%

35%36%

Harm to artists / creators22%

EU

BULGARIA

EU

BULGARIA

EU

- Youth IP perception and online behaviour -

B ULGARIA

Intentionally

Unintentionally

Don’t use

Don’t know

Intentionally

Unintentionally

Don’t use

Don’t know

42%45%

24%

0

20

40 33%

46%

19%

COMMUNICATING ON PIRACY AND COUNTERFEITING

Reasons to stop buying counterfeit goods online

P

HY

SICA

L

GO

OD

S

Main reasons to buy counterfeit goods online

72% 58% CHEAPER THAN GENUINE

INDIFFERENCE 24% 30%

Availability of affordable originals

Bad personal experience

Bad experience of friends/family

36%41%

29%27%

81%45%

BULGARIA

PHYSICAL GOODSBought counterfeit goods online

Main counterfeit goods purchased online

Your credit carddetails could be stolen 87% Counterfeit goods

and piracy are not cool60%Counterfeit goods can be bad for the environment65%Counterfeits and piracy harm creators and artists71%Counterfeits and piracycan take the job of someoneyou know

63%Counterfeit goods can be dangerous77%

You could be fined 69%

Your computer could beinfected by viruses 82%

Money spent oncounterfeit goods supports

organised crime72%

Counterfeit goods don't comewith a guarantee 80%

BULGARIA

EU

BULGARIA

EU

BULGARIA

EU

Clothing

Electronics

Footwear

Jewellery and watches

Intentionally

Unintentionally

Don’t buy

Don’t know

Intentionally

Unintentionally

Don’t buy

Don’t know

15% 13%54%18% 68%10%

BULGARIA

12% 10%

EU

39% 26% GOOD VALUE

Risk of punishment 27%