25 spain infographic - euipo · digital content usage of illegal sources online content 33% 17% 31%...
TRANSCRIPT
DIGITAL CONTENTUsage of illegal sources
O
NLI
NE
C
ON
TEN
T
33% 19%31%17% 40%13%
SPAIN
25% 22%
Main digital content accessed from illegal sources
62%
87%
31%
0
45
90
56%
85%
29%
SPAIN
EU
Main reasons to choose illegal sources
69% 67% PRICE
36%
PERSONALUSE ONLY
45% 38%
ABLE TO ACCESS SINGLE ITEMS
33% FASTERTO ACCESS
Reasons to stop using illegal sources
Availability of affordable content
Bad personal experience
Risk of punishment
66%58%
21%28%
37%36%
EU
SPAIN
EU
SPAIN
EU
- Youth IP perception and online behaviour -
SPAIN
Intentionally
Unintentionally
Don’t use
Don’t know
Intentionally
Unintentionally
Don’t use
Don’t know
Films and series
Music
Games
E-books
52%
16%
45%
0
20
40
COMMUNICATING ON PIRACY AND COUNTERFEITING
Reasons to stop buying counterfeit goods online
P
HY
SICA
L
GO
OD
S
Main reasons to buy counterfeit goods online
60% 58% CHEAPER THAN GENUINE 35%
INDIFFERENCE32% 30% CAN’T TELLTHE DIFFERENCE22%
GOOD VALUE
Availability of affordable originals
Risk of punishment
Bad personal experience
27%27%
45%41%
48%45%
Bad experience of friends/family 27%
SPAIN
PHYSICAL GOODSBought counterfeit goods online
Main counterfeit goods purchased online
Your credit carddetails could be stolen 84% Counterfeit goods
and piracy are not cool42%Counterfeit goods can be bad for the environment56%Counterfeits and piracy harm creators and artists58%Counterfeits and piracycan take the job of someoneyou know
69%Counterfeit goods can be dangerous67%
You could be fined 73%
Your computer could beinfected by viruses 78%
Money spent oncounterfeit goods supports
organised crime75%
Counterfeit goods don't comewith a guarantee 73%
SPAIN
EU
SPAIN
EU
SPAIN
EU
Intentionally
Unintentionally
Don’t buy
Don’t know
Intentionally
Unintentionally
Don’t buy
Don’t know
19% 10%58%13% 68%10%
SPAIN
12% 10%
EU
33%46%
19%
Clothing
Electronics
Footwear
Jewellery and watches