“ the editor in the digital era”
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“ The Editor in the Digital Era”. Tony Gallagher Editor The Daily Telegraph. Innovation: Condition for survival. Survival of newspapers is dependent on ability to evolve. Five fundamental changes to journalism. Multimedia as well as text Real-time coverage Relationship with readers - PowerPoint PPT PresentationTRANSCRIPT
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“The Editor in the Digital Era”
Tony GallagherEditor
The Daily Telegraph
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Survival of newspapers is dependent on ability to evolve
Innovation: Condition for survival
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Five fundamental changes to journalism
1 Multimedia as well as text
2 Real-time coverage
3 Relationship with readers
4 Data influencing decisions
5 Digital packaging and distribution
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1 - Multimedia Era: New forms of journalism
20th-century article: Headline, text, picture
21st-century article: Headline, text, multiple pictures, video, graphics, readers’ contributions, live blog
Editor’s job is to select the media that best tells the story
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Headline
Summary points
Multimedia
Tweets
Chronology
2 – Real-time coverage
20th-century: Single deadline
21st-century: Reporting live as events unfold
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E-poll
Ratings
Sharing
Reader comments
3 – Reader interaction
20th-century: We wrote, they read
21st-century: Conversation with readers and between readers
Telegraph.co.uk is a social network with more than 20,000 daily comments
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4 – Data increasingly drives decision-making
Daily data on stories: What’s hot today? Chartbeat, Google, Twitter
Monthly data on audience traffic: Are we meeting our targets for subscription, advertising?
Quarterly trends data: How are we faring on mobile, tablets, desktop? How are our journalists faring?
Data analysis team sits at the heart of our newsroom
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5 – Packaging and distributing journalism for digital platforms
20th-century: Newspapers
21st-century: Newspapers, computer screens
Digital designers and developers are new rockstars
Mobile
Tablet
Desktop
Flipboard: Telegraph PM
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The 21st-Century Editor
• Values multimedia as much as words
• Real-time: Heightened sense of urgency
• Sees readers as part of a story: contributors and distributors
• Draws insight from data
• Cares as much about journalism on screens as in newspaper
But fundamental role doesn’t change: great narrative
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Daily Digital Journalism
• Articles: 600 a day, up from 50% from three years ago
• Video: 40 a day
• Picture galleries: 25 a day
• Blogs: 25 a day
• Breaking news blogs: 5 a day
75% of newsroom output is website only
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The Big Story: Margaret Thatcher, April 8
• Big guns: Boris Johnson, Charles Moore, Allison Pearson, Anne Applebaum, Cecil Parkinson, David Owen, Michael Forsyth
• Big story: 10-part obituary, Charles Moore serialisation• Multimedia: 75 articles, 26 commentators, 19 videos, 8
picture galleries, 3 graphics, live blog• Books: On iPad and Kindle the same week• Special edition: Weekend magazine dedicated to
Thatcher
More than 3.5 million people visited our website and a further 1.2 million read the newspaper
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The Future of our Newsroom
• Seven-day publishing across digital and print
• New editorial skills: Video, graphics, live blogging
• Data skills: Enhanced capability around audience data
• Design and software: A new creative hub
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