your digital era career

Helping You Succeed in the Digital Era

Your Digital Era Career

Courtney Shelton Hunt, PhDSeptember 12, 2013

About the Speaker

Copyright © 2013, Courtney Shelton Hunt - all rights reserved2

Courtney Shelton Hunt, PhDCourtney is the Founder and Principal of The Denovati Group and an international consultant, speaker, teacher, and writer. Her background in business development, communications, human capital management, information technology, and academia, combined with her business acumen, enables her to provide a unique holistic perspective and strategic leadership to organizations.

The Denovati Group enhances the success of individuals and organizations in the Digital Era through an alliance that provides thought leadership and guidance, research, consulting and training services, and a professional community that fosters the sharing of information and best practices. These objectives are accomplished through three divisions and two sub-brands:• Denovati Solutions• The Denovati Network• The Denovati Institute• SMART Blog• SMART Resources

2

http://www.linkedin.com/in/cshunt312


Topics to CoverUnderstanding the Digital EraHow social and digital technologies are

transforming how work gets doneWhat it means to be a leader in the

Digital EraDigital Era career considerationsWhat’s on your mind?

UNDERSTANDING THE DIGITAL ERA

http://www.wikipedia.org/







http://www.facebook.com/

http://www.flickr.com/

http://www.linkedin.com/

http://www.ning.com/

http://www.reddit.com/

http://twitter.com/

http://www.wordpress.org/

http://www.youtube.com/


http://www.ebay.com/










Five+ Decades!?!?

1957

http://www.youtube.com/watch?v=yJDv-zdhzMY#t=5850

Social Tech Makes the World Go ‘Round













http://www.reddit.com/

http://twitter.com/

http://www.wordpress.org/














Social Media through the Ages

Cave Paintings Hieroglyphics Smoke Signals

Messengers Ham Radio CB Radio

Think of (digital) social media as “new” tools for doing “old” things

All images from Wikipedia

http://en.wikipedia.org/wiki/File:Lascaux-aurochs.jpg

http://en.wikipedia.org/wiki/File:Frederic_Remington_smoke_signal.jpg

http://en.wikipedia.org/wiki/File:Paul_revere_ride.gif

http://en.wikipedia.org/wiki/File:Egypt_Hieroglyphe4.jpg

http://en.wikipedia.org/wiki/File:Amateurfunkstation.jpg

http://en.wikipedia.org/wiki/File:Citizens_Band_CB_Cobra_18_WX_ST_II_with_microphone.jpeg


OMG, Social Media is SO Last Century!

Classmates.com launches

Classmates.com launches

1992 1993 1994 1995

First web search engine

First web search engine

First SMS text message sent

First SMS text message sent

Match.com launches

Match.com launches

First blog?First blog?

First graphics-based web browser

First graphics-based web browser

Craigslist launches

Craigslist launches

First video webcast

First video webcast First wikiFirst wiki

First library of digital images

First library of digital images

First image posted to the web

First image posted to the web

eBay opens for business

eBay opens for business

First consumer-priced digital camera

First consumer-priced digital camera

Source: Jeremy Norman’s From Cave Paintings to the Internet

http://historyofscience.com/G2I/timeline/index.php?era=1990


What’s Your SMQ?

http://www.slideshare.net/Denovati/social-media-quotient-quiz-ii-ir

http://denovati.com/2013/07/social-media-quiz


New Software and Hardware New Forms of Digital Networks

Thinking beyond Social Technology

We’re talkin’ SMAC:Social, Mobile, Analytics, Cloud

In the Industrial Era In the Digital Era


+

“Real World” vs. “The Cloud”


Terms and Trends

3D Printing Augmented reality

BitcoinBYOD

ChromecastCMSCRM

Crowdfunding

DDoSe-Discovery

FISAHackingMOOCSaaS

SEA, SEM, SEOSmart watches

How many can you define and/or describe?


The Denovati…Pronunciation guide: day-no-VAH-teeDeconstructing the term:– DE = Digital Era– NOV = short for novani, the Latin term for colonists,

immigrants, new residents…– ATI = those who seek knowledge and/or are in the know

The Denovati areDigital Era explorers, pathfinders and pioneers

who seek to understand and effectively leverage social and digital technologies

THE DIGITAL ENTERPRISE

Industrial Model

Work and knowledge are centralized, with people and information physically

co-located

Work and knowledge are decentralized, with information being distributed via

email (and often stored locally) even when people are physically co-located

Work is decentralized, with people being both physically co-located and disbursed,

but information and knowledge are centralized

Early Digital Model Mature Digital Model

The Evolution of Work


Organizations Get “Social”

PublicSocial Media

Pages

(Semi)PrivateDigitalGroups

Internal Platforms

CommunicationAnd

CollaborationKnowledgeManagement

BusinessIntelligence

ProjectManagement

Learning



Focus on Features and Functions

Feature/Function Externally Inter-Organizationally

Intra-Organizationally

Blogging (and Vlogging)

Chatting/instant messaging

Customized aggregators, dashboards, portals

Discussion forums

Email

File sharing and editing

Geolocating

Group/subgroups

Media sharing (photos, videos)

Microblogging, status updates

News and event sharing

Podcasts, videocasts (live or recorded)

RSS feeds

Social bookmarking

User-generated profiles

Virtual reality/simulations

Wikis

Rather than thinking about specific platforms, products, or services, think about how specific 2.0 features and functions can be used:• Externally (i.e., marketing/branding, sales,

PR, customer service)

• Internally (e.g., knowledge management, business intelligence, internal communication)

• And between organizations (e.g., product development, project management)


There are No Limits…Feature/Function Externally Inter-

OrganizationallyIntra-

OrganizationallyBlogging (and Vlogging) X X X

Chatting/instant messaging X X X

Customized aggregators, dashboards, portals X X X

Discussion forums X X X

Email X X X

File sharing and editing X X X

Geolocating X X X

Group/subgroups X X X

Media sharing (photos, videos) X X X

Microblogging, status updates X X X

News and event sharing X X X

Podcasts, videocasts (live or recorded) X X X

RSS feeds X X X

Social bookmarking X X X

User-generated profiles X X X

Virtual reality/simulations X X X

Wikis X X X

Yes, the answer is

“all of the above”!• All of the 2.0 features and functions

available today, as well as those not yet launched, can be used in any way an organization sees fit

• It all depends on your strategic goals and objectives, and the value of the tools and technologies in helping achieve them


Social Business Platforms

http://www.jivesoftware.com/

http://www.kineticglue.com/site/

http://www.intranetconnections.com/

http://www.thoughtfarmer.com/

http://www.igloosoftware.com/

http://sharepoint.microsoft.com/en-us/Pages/default.aspx

http://37signals.com/

https://www.yammer.com/

https://www.chatter.com/


Platform UsesMaintaining customer, talent, alumni and

other digital communities Intranets and extranetsDocument storage and management Individual communication and collaborationCommunication and collaboration within

teams, groups and departmentsProject management, both internal and

external

Social Business Applications

Accounting and Auditing Finance Law and Ethics Operations Management Knowledge Management Information Technology Leadership Communications Human Capital Management



Functional Area Impacts

•Enhancement of business intelligence through the use of 2.0 technologies•Changes in what auditors need to focus on•Impact of new technologies on behavioral accounting

Accounting and Auditing

•New regulations and requirements from entities like FINRA and the SEC•Increasing use of social media by activist investors, financial advisors and financial services organizations•Impact of social media chatter on share prices

Finance


•Changes in regulations and case law to reflect Digital Era realities (both commercial and employment law)•Inclusion of social media in investigations•Changes in the nature and scope of e-discovery•General social issues and new ethical challenges (e.g., privacy)

Law and Ethics

•How new technologies can be used to enhance supply chain efficiency and effectiveness•The use of wikis and other tools to enhance internal operations

Operations Management




•Enterprise 2.0 platforms and related initiatives•New ways of promoting innovation and creativity (e.g., crowdsourcing)

Knowledge Management

•Cloud computing and mobile devices as alternatives to traditional IT systems/approaches•New risk management issues from mobile devices and cloud computing•New 2.0 tools for managing IT and other projects

Information Technology



•New interaction expectations for leaders•New internal governance challenges and issues•Increased need to incorporate digital technologies into strategy development and implementation•Cultural and change management challenges arising from new initiatives and shift to new technologies

Leadership

•New channels for internal and external communication•New normative expectations with respect to when and how people should communicate

Communications



•New job requirements for a wide variety of positions, along with related concerns about compensation, performance management, etc.•New methods for onboarding and mentoring new employees•Changes in approaches to training and development, in terms of both content and delivery•Shifts in administrative processes (e.g., payroll, benefits)•New requirements for staffing, leadership development and succession planning•New approaches for acquiring and retaining talent

Human Capital Management

DIGITAL ERA LEADERSHIP


4 Barriers to Social Media Adoption

http://www.sminorgs.net/2012/07/4-big-barriers-to-social-media-adoption-in-organizations-key-research-findings-.html


Accepting the “New Normal” Embracing Digital Era truths Comprehending how big the juggernaut really is Being able to “talk SMAC” – and walk that talk Accepting shifts in the balance of power and the loss of

control Letting go of Industrial Era notions of what “work” is, as

well as when, where, & how it takes place Recognizing that even “digital immigrants” need to learn

how to operate like “digital natives” Adopting a new focus, perspective, and behaviors


Digital Era Truths Technology doesn’t care how old you are. Interacting via social media and other digital

technologies is not a substitute for “real life” interactions. In the Digital Era, it IS real life.

The ability to leverage new technologies both strategically and tactically is important for organizations of all types, not just for-profit or consumer-oriented enterprises.

Technology adoption and adaptation is fundamentally a human endeavor.

High tech can be high touch.


New FocusPlacing a greater emphasis on where the

organization is going than where it is and where it’s been

Making time for environmental scanning and trend monitoring on a regular basis

Developing a strategic, holistic perspective that guides tactical decisions and actions


New PerspectivesThinking of new communication technologies

as utilities rather than novelties – very powerful utilities that require expert management

Recognizing that social/digital technology can increase both efficiency and effectiveness

Moving past simplistic ROI perspectives on whether and how to leverage new technologies; taking a longer-term view


New Behaviors Developing digital competenciesBeing disciplined, and helping others do the

same Moving from “command and control” to

“listen and respond”Embracing the need to be humble, open,

honest, transparent, engaging, and ethical, with great communication skills and high levels of emotional intelligence


Fiduciary Responsibilities Understanding Digital Era risks and managing them properly Understanding new and evolving legal and regulatory

requirements– Commercial law– Employment law– Industry-specific standards

Reevaluating governance standards– Leadership (e.g., Board of Directors)– Internal operations

Allocating sufficient resources (both financial and human capital) to meet Digital Era demands efficiently and effectively


Managing Human Capital in New Ways

Addressing organization impacts including– New positions

– Changes in existing roles and responsibilities

– Restructuring

Ensuring staff have the digital competencies they need to be successful in their jobs; recognizing that an LIY (learn it yourself) approach to new technologies is no longer effective (if it ever was)

Leveraging new technologies as part of talent management, career planning, leadership development, etc.

Digital Era Competency Areas

Concepts: Ideas unique to the Digital Era, or that take on new meaning in the Digital Era

Tools: Specific enabling technologies or applications of technology Platforms: Environments in which multiple social technologies are

leveraged for specific purposes Skills: Capabilities unique to the Digital Era, or that take on new meaning

in the Digital Era Tactics: Specific means of leveraging social and

digital technologies to achieve goals and objectives

Management: Issues and challenges related to the development and implementation of social/digital engagement strategies and plans (including governance, risk, and human capital considerations), as well as the use of these technologies by individuals



Technology Initiatives in the Digital Era:Leadership from the Top AND the Bottom

Strategic prioritizationResource allocationGovernancePolicies and guidelinesEducation and trainingParticipationOngoing support

Top

Bottom

Opportunity identificationExperimentationProofs of conceptSelf-directed learningEngagementOngoing needs

identification

DIGITAL ERA CAREERS


http://www.twitter.com/


http://www.blogger.com/


http://en.wikipedia.org/wiki/RSS

http://www.wordpress.com/

http://www.netvibes.com/




http://hootsuite.com/

20 Jobs of The Future? Productivity Counselors Personal Digital Curator Corporate Disorganizer Curiosity Tutor Alternative Curiosity Speculator Printing Handyman Digital Death Manager Personal Life Log Archivist Digital Detox Therapist Crowdfunding Specialist Cultural Skill Sherpa Quantified Self Personal Trainer Vicarious Videographer Privacy Consultant Skype Staging Meme Agent Drone Driver

http://www.slideshare.net/sparksandhoney/jobs-of-the-future-deck-v3-090413mf


Talent Management 2.0

•Employment brand promotion and realistic previews•Job postings/applications•Candidate searching and communication•Applicant management•Candidate assessment•Alumni networks

Talent acquisition



New Employee Orientation/Onboard

ing•Introducing organizational culture•Inside scoop on “how things are done”•Virtual cohorts•New hire wikis•Buddy systems•E-Mentoring

Learning Management

•User generated learning and development plans•On-line training with 2.0 transfer features•Informal learning (nka social learning) promoted through wikis, subject matter experts, communities of practice, chat features, etc.•Enhanced skills database through user-generated profiles



Career Development

Skills assessmentsCareer pathingSuccession planningE-Mentoring

Leadership Development

• Leadership blogs• Support groups• Shared best practices

Final Selection

Social Screening

Social Assessment

Social Recruitment

Social Sourcing Social Referrals

Social Advertising

© Created by Courtney Shelton Hunt, PhD (2012). All rights reserved.

The Social Recruiting Funnel


Food for Thought Everyone has a digital identity –

whether they want one or not Our digital identity and brand may

be more public and powerful than how we’re known and perceived in the physical world

If we can make time to take care of our physical appearance and put our best foot forward on earth, we should also make time to take care of our digital appearance and put our best foot forward in the cloud

Are you willing to make time to do things that are important to you, like get your hair done or go to the gym?

Would you leave the house without any pants on – or in torn/dirty clothes?


Create a Social Media System


http://www.twitter.com/


http://www.blogger.com/


http://en.wikipedia.org/wiki/RSS

http://www.wordpress.com/

http://www.netvibes.com/




http://hootsuite.com/

Managing Your Digital Brand

Step 1: Review and Critique– Conduct internet searches on yourself– Evaluate your public profile on social media

platforms– Get someone else to critique specific

accounts/activityStep 2: Make-OverStep 3: Maintenance



Digital Due Diligence

http://www.glassdoor.com/index.htm

http://www.vault.com/wps/portal/usa


Discussion

ABOUT THE DENOVATI GROUP

http://denovati.com/denovati-digital-network


The Denovati Group

Click here to learn more about who we are, what we do, and what we offer

http://denovati.com/about-the-denovati/

http://denovati.com/about-the-denovati/

Denovati Digital Network

Click here to learn more and join us on one or more platforms





Get in Touch

your digital era career

Business

videos x x x microblogging

event sharing x x x

status updates x x x

digital era copyright

digital technologies

digital enterprise

project management copyright

wikipedia copyright