Ομιλία της louise mariani για την πανευρωπαϊκή προεκλογική...
TRANSCRIPT
Knock the votePreparing a pan-European field campaign for 2014
Athens, April 24th 2014
Who are we?
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We use our research and analytical expertise to serve progressive parties in France and in Europe and help them organize data-driven professional campaigns.
What are we gonna talk about ?
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▪ The 2012 French story
▪ Why a field campaign ?
▪ Knock the vote for the European elections
The 2012 French story
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…. coordinating 80 000 volunteers
… who knocked on 5 million doors
Let’s look more closely at François Hollande’s field campaign, the largest ever organized in France
6 000 field organizers…
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… who knocked on 5 million doors
Let’s look more closely at François Hollande’s field campaign, the largest ever organized in France
6 000 field organizers…
Direct contact with ~10% of the electorate, primarily in left leaning areas with low turnout
Campaign directly targeting non-voters
…. coordinating 80 000 volunteers
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… who knocked on 5 million doors
Let’s look more closely at François Hollande’s field campaign, the largest ever organized in France
6 000 field organizers…
Direct contact with ~10% of the electorate, primarily in left leaning areas with low turnout
Campaign directly targeting non-voters
79% had never done any door-to-door canvassing 92% loved it and think it should be a priority for all
upcoming campaigns
…. coordinating 80 000 volunteers
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Prominent politicians joined the volunteers to knock on doors!
François HollandePresident of France
Claude BartoloneSpeaker of the House
Ségolène RoyalFormer presidential candidate
Najat Vallaud-Belkacem
Women Rights Minister
Aurélie FillipettiCulture Minister
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The result: a substantial persuasion effect
Vote share for François Hollande is systematically higher in polling stations covered by volunteers
1st round 2nd round
Non covered Covered Non covered Covered
31.9%35%
+3.1pts
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56.9%59.6%
+2.7pts
The result: a substantial persuasion effect
Vote share for François Hollande is systematically higher in polling stations covered by volunteers
1st round 2nd round
Non covered Covered Non covered Covered
31.9%35%
+3.1pts
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56.9%59.6%
+2.7pts
Who did we steal these
votes from ?
The result: a substantial persuasion effect
Vote share for François Hollande is systematically higher in polling stations covered by volunteers
1st round 2nd round
Non covered Covered Non covered Covered
31.9%35%
+3.1pts
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56.9%59.6%
+2.7pts
The Far right
Why a field campaign ?
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Obama 2008: the most modern campaign in history (at the time)
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Obama 2008: the most modern campaign in history (at the time)
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Obama 2008: the most modern campaign in history (at the time)
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Obama 2008: the most modern campaign in history (at the time)
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Obama 2008: the most modern campaign in history (at the time)
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Obama 2008: the most modern campaign in history (at the time)
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Obama 2008: the most modern campaign in history (at the time)
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Obama 2008: the most modern campaign in history (at the time)
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Obama 2008: the most modern campaign in history (at the time)
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Obama 2008: the most modern campaign in history (at the time)
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▪ Decreasing turnout, with significant drop between national and local elections
▪ Turnout particularly low among working class, ethnic minorities and in disadvantaged urban areas
▪ Politics perceived as distant by many voters, especially among working class
▪ Democratic Party facing growing discontent from voters, which fuel the rise of populist parties
The American political landscape in 2008
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▪ Decreasing turnout, with significant drop between national and local elections
▪ Turnout particularly low among working class, ethnic minorities and in disadvantaged urban areas
▪ Politics perceived as distant by many voters, especially among working class
▪ Democratic Party facing growing discontent from voters, which fuel the rise of populist parties
The American political landscape in 2008
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Obama’s team response :
a profesionnal, data-driven field campaign, putting direct contact with voters as a core strategy
▪ Decreasing turnout, with significant drop between national and local elections
▪ Turnout particularly low among working class, ethnic minorities and in disadvantaged urban areas
▪ Politics perceived as distant by many voters, especially among working class
▪ Parti socialiste facing growing discontent from voters, which fuel the rise of populist parties
What about France in 2012 ? A similar political context
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▪ Decreasing turnout, with significant drop between national and local elections
▪ Turnout particularly low among working class, ethnic minorities and in disadvantaged urban areas
▪ Politics perceived as distant by many voters, especially among working class
▪ Parti socialiste facing growing discontent from voters, which fuel the rise of populist parties
What about France in 2012 ? A similar political context
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Our response :
a national field campaign adapted to the specificities of the French context
▪ Politics perceived as distant by many voters, especially among working class
▪ PASOK facing growing discontent from voters, which fuel the rise of populist parties
▪ Fickle electorate going from one party to the other
▪ New voting system with closed lists, personalizing the vote
So could what worked in France apply to Greece ?
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A compléter
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▪ Politics perceived as distant by many voters, especially among working class
▪ PASOK facing growing discontent from voters, which fuel the rise of populist parties
▪ Fickle electorate going from one party to the other
▪ New voting system with closed lists, personalizing the vote
?
So could what worked in France apply to Greece ?
Knock the vote for the European elections
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Knock the Vote
Knock the Vote: helping European socialist parties design campaign strategy to better engage with citizens
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The first ever pan-european door-to-door campaign
Knock the Vote
Knock the Vote: helping European socialist parties design campaign strategy to better engage with citizens
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The first ever pan-european door-to-door campaign
A large training program for activists from all socialist parties
The opportunity for national parties to implement an innovative campaigning strategy
Knock the Vote
Knock the Vote: helping European socialist parties design campaign strategy to better engage with citizens
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The first ever pan-european door-to-door campaign
A large training program for activists from all socialist parties
To know more
▪ Contact Alexandros, your Knock the Vote trainer :
▪ Contact me if you had further question on our work and techniques :
▪ Go visit our website : www.liegeymullerpons.com