connectedthinking leveraging mobile technology as a game change for development june 09, 2010

PwC*connectedthinking

Leveraging Mobile Technology as a Game Change for Development*June 09, 2010

PricewaterhouseCoopers Slide 2

Millions of citizens waste hours on end, attempting to access government information and services that should be rightfully

theirs


Agenda

The changing landscape: Government Service Delivery through Mobiles

1

2 Financial Inclusion and Identity authentication through mobiles

Evolving Education Delivery Mechanism through mobiles

3

PricewaterhouseCoopers

Evolving Mindset…

Slide 4

“Any incremental improvement in public services positively

impacts millions of people. The first step to ‘delivering the

customer promise’ is to know your customers and their

needs.”- The Road Ahead for Public Service

Delivery, PwC Thought Leadership Paper

“There is a strong case for applying mobile communications to

dramatically improve access to public services, including e-

Government. Mobile services are quickly emerging as the new

frontier in transforming government, making it even more

accessible and citizen-centric, by extending the benefits of remote

delivery of government services to those unable to access public

services.” - The World Bank

““If one considers government services to be 100%, 1-5%

will still require a visit to the Government office, around 30-

40% will be available through the Citizen Service Center

(CSC) or government service delivery centers and 50-

60% could be provisioned on the mobile devices.“

- Mr. R. Chandrashekhar, Secretary, e-Governance,

Ministry of Communication and Information Technologies,

Government of India.

Mobile telecommunications system in India is the second largest in the world

More than 500 million mobile phone users in India…

More than 100 million rural mobile subscribers


Case of Bahrain…“Serve on the move”

Mobile Portal: www.bahrain.bh/mobile

National SMS: 4949 Batelco, 88311 for Zain users

The mobile channel of the Kingdom went live in May 2009. Currently 40 services are provided on the mobile.

All services are available in Arabic as well as English languages.

Slide 5

Ministry of Education enables the individual to obtain information related to examination results in the Kingdom of Bahrain by entering the personal id, date of birth and block number.

Mobile services are categorized into 3 groups

(a) Informational services --> Flight information, Currency Convertor, etc.(b) Transactional services --> Check you blood record, tracking of postal packages, graduate examination results, etc.(c) Payment services (still under development) --> Electricity Bill payment, traffic contravention, etc... payment will be through credit card. Card details will be stored in the database.


Case of Bahrain…Service usage statistics for top 10 Services – June 2009

Slide 6

553

1052

5471

150345

126 238

914

204

3787

1727

190 105 102 119 25 18317

62 187

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

5500 WAP

SMS Total WAP Hits-13,039 Total SMS – 3,063


Case of Singapore…“Go Mobile with Government”

Citizens and businesses can access a wide array of government services through mobile phones. Some key services include…

• bank account balances, property, investments, and personalized messages,

• e-Appointment alert – SMS sent to persons one day before appointments,

• access to weather forecast information,• citizen alerts, library books due, passport

renewal, road tax renewal, household TV

Slide 7

• public crime alert services via SMS of crimes in your neighborhood,• key economic statistical SMS service providing national economy estimates,

consumer price index, wholesale trade index, and others, and• traffic information and payment of traffic offenses

More than 100 services provided through mobiles


Mobile services changing lives of common man in India

Slide 8

• Agriculture queries and redressals,

Govt. of Haryana

• - Agriculture related queries solution provided through SMS to farmers.• - Service provided by Department of Agriculture, Government of Haryana

• Fishing industry in Kerala

• - Improved flow of price information• - Reduced waste (6% of the fish were unsold before cell phones)• - Fishermen‘s profits up by 8% and consumer prices going down by 4%,

• Dr. SMS – an SMS based Health

Information System, Kozhikode, Kerala

• - Idea is to enable people to use their mobile phones to receive information on health resources

• - Provide the user with a comprehensive list of medical facilities available in that locality, like hospitals having expertise in medical specialties, Doctors etc

• myDemSoc, Chandigarh

• - myDemSoc (my Democratic Society) uses mobile phones, SMS text, mobile phone retailers, phone and internet kiosks as well as home internet as the contact and interaction points for ordinary citizens for engagement with government and representatives.

• SMS Integrated Public Grievances Redressal system, Mysore City

Corporation

• - Enables the citizens to send SMS to the MCC control room about civic problems.

• - Time limit stipulated for addressing every problem and if it is not solved the complaint will be forwarded to the mobile of the MCC Commissioner.


Case of NDMA…mobiles during in Disaster Management

Mobile Application - Floods, Cyclone, Tsunami (Disaster Management)

SMS Based

SMS Alerts can be sent to citizens in a local language thru a web interface from departments end.

Using SMS Push to send disasters alerts to various levels from the grassroots and also inter and intra government

Using SMS Pull to get information on the status of Post disaster situation

SMS alerts to government officials and members of the gram panchayats about impending disasters such as a Bird Flu outbreak.

Voice Based

Department can broadcast to citizens on an emergency.

Time to time information to citizens on post disaster situation.

Slide 9


Agenda


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3


Case of SBI Tiny (Andhra Pradesh)…Financial Inclusion in action

Slide 11

`SBI Tiny', the no-frills account targeting villagers provided in Medak district of Andhra Pradesh

A microchip in a smart card stores a customer profile, including photograph, fingerprint and transaction details

SBI's Tiny Cards are connected to the network through a mobile phone or point-of-sale machine. They are used along with handheld devices with fingerprint-scanning facilities


Can mobiles be used for identity authentication?

Slide 12

• Maharashtra State Police

online E-Complain

t Registrati

on

• - Complainants also submit their mobile numbers and e-mail IDs.

• - After this, a unique code is sent to mobile number for identity verification. This code then needs to be filled in by the complainant for authenticating the complaint.

• Unique ID Project

• - The authentication is envisaged to happen through mobile phones.

• - The system will enable retrieval of information within seconds by navigating a person’s fingerprints taken on a cell phone to the central database.

UID Offers a huge potential for developers in the area of Governance. Applications can be developed to enable users to fetch land records, court case records, health records, etc. after proper authentication of the user. Open APIs from UID project can be embedded in the application for this purpose.


Agenda


1



3


Leveraging Mobile Technology for Education

Low cost and expansive reach…huge potential, particularly in developing countries

Potential to deliver education ‘anytime, anywhere’

Capable of overcoming infrastructural divide between rural and urban areas

Slide 14

Currently, use of mobile phones is predominant in informal educational programmes such as for

• Promoting Adult Literacy

• Disseminating information regarding health, agriculture, fishing etc.

• Support Services in education programs

• Support Services for distance education programs


Popular M-Learning Technology and Uses:

Short Message Service (SMS), Multimedia Service (MMS) and Tele-Conferencing have been used extensively in the education space across the globe.

Slide 15

Educational Purpose Technology Used Countries

English Language Training SMS, MMS India, Philippines, Mongolia

Complementing Distance Education SMS Bangladesh, Philippines,

Mongolia

Training Teachers SMS, Tele-conferencing, PDA’s

Bangladesh, United Kingdom, Finland

Conducting test/quizzes SMS ThailandTeacher-Parent Communications SMS USA, India

Exam Time Tables and Results via Text Message SMS USA, UK, India

Absenteeism Alerts SMS USA, UK

Educational Messages SMS, MMS Kenya, Philippines


Some Cases (1/2)

Slide 16

• ‘Learn English’, India

• Bharat Sanchar Nigam Limited (BSNL), one of the largest telecom service providers with the widest reach in the country has launched ‘Learn English’ a spoken English Mobile learning program. It is currently available in nine regional languages for two levels – basic and advanced

• In-Service Secondary Teacher Training

Program

• The In-Service Secondary Teacher Training program in rural Bangladesh used mobile phones to conduct training for secondary school teachers. Trainees used SMS to reply to assessment questions and conferencing facilities were used to communicate with the trainers.

• Molave Development Foundation - teach Math and English

• The Molave Development Foundation Inc. (MDFI) used mobile technology to teach Math and English to citizens of Philippines. Math and English modules were created and designed in a way that SMS quizzes and tests had to be passed in order to complete the modules.

• Bangladesh Virtual Classroom

• Bangladesh Virtual Classroom was initiated to make the pre-recorded lesson plans at Bangladesh Open University more interactive. This Virtual Classroom uses SMS to enable Question Based Participation (QBP) for its students.

• The Philippine - Text2Teach

• Text2Teach enables teachers to simply use the mobile phone to order video clips, which are then delivered via satellite, stored in the media master, and viewed on TV. New videos are accessed by downloading them through the mobile phone, using Globe‘s 3G technology.


Some Cases (2/2)

Slide 17

• USA - e2Campus• Public and private K-12 schools use e2Campus text and voice messages to

communicate with parents, teachers, staff and others during emergency situations and routine events.

• my-lyceum.net

• Schools post the information on the portal. There are options whereby parents could receive an SMS which would be a reminder to go to the website and access complete information. More than 60 schools in Bangalore have tied up with Pac Soft Solutions Ltd to offer this facility. Schools send SMS to parents on practically everything - from sending exam alerts, marks updates & fee dues

• National Network of Education, India

• National Network of Education (NNE) is a pan-India conglomeration of 46 educational portals launched by Pragati Infosoft Pvt. Ltd. Exam results can be known through SMS

• Philippines and Tanzania - The BridgeIt

project

• BridgeIt project is providing teachers in primary school with access to a variety of digital video content in Maths, Science, English and life skills for use in their classrooms. This is done through the use of mobile phones which activate digital files on the server to be delivered to a mobile phone or a DVR, and later viewed on TV during a class session.

• Africa, Kenya -The Games4Life

• Mobile games in AIDS education allows young people to learn and understand dangers of HIV and AIDS by playing games on their mobile phones. Currently three cell phone games are offered: a quiz game that provides general information on HIV and AIDS in a question and answer format and Java-based football and helicopter games.


Anytime, Anywhere Access to Education…Framework for delivery education through mobiles

Slide 18

• Reengineer process flow

• Engage Students/ Teachers

• Localized and Customized

content

•Infrastructure development

• Institutional framework

• Increased Expectations of Students -Comparison with actual services

• Mobile Infrastructures

• Fitting Mobile application devices in the education delivery Technologies

• Balancing Efficiency, effectiveness and cost reduction concerns

• Innovations in devices and options for connectivity and data exchange

• Screen size and amount of data being exchanged

Key Considerations & Challenges


Thank You !!!

Slide 19

connectedthinking leveraging mobile technology as a game change for development june 09, 2010

Documents

mobile services

public services

key services

informational services

government information

e government

government of india

mobile technology

*connectedthinking leveraging mobile technology as a game change for development * june 09, 2010

connectedthinking leveraging mobile technology as a game change for development june 09, 2010