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Chocolate Cookies Chocolate Milk Family Healthy? Nutritious? Ice cream Water

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ChocolateCookies

Chocolate Milk

FamilyHealthy?

Nutritious?Ice cream

Water

• Founded in 1905

by Henri Nestlé

• 2000+ Brands

• Largest research

and development

network of any

food company in

the world

History:

People do not associate Nestle as

“nutritious or healthy.”

• Made with real fruits and vegetables• Natural Ingredients • Variety of Flavors • Innovative

Media Choices:TV

Online

Out of Home

Why TV?

• Tell a story

• Sight, Sound and

Motion

• Reaches a large

audience

• Jim Parsons- Factory Tour

• Jessica Alba- children

• Minions

Why Online?

• Constant exposure

• Target Audience

• Convenient

• Interactive

• Website- Flavor submission

• Interactive- Jennifer Aniston

Bradley Cooper

• Interactive- What's inside?

Why Out of Home?

• Mass exposure

• Visibility

• Creative opportunities

• Billboard- Interactive

• Vending Machines

• Marathons

• Packaging

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