journalismis campaign style guide page 1 · 2017-03-10 · journalism. is. campaign style guide ....
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CAMPAIGN STYLE GUIDE PAGE 1
JOURNALISMIS - CAMPAIGN STYLE GUIDE
CAMPAIGN STYLE GUIDEFOR SPONSORS AND THEIR DESIGNERS
TABLE OF CONTENTS PAGE 2
JOURNALISMIS - CAMPAIGN STYLE GUIDE
TABLE OF CONTENTS
1.0 ABOUT THE CAMPAIGN .......................................................... 3
Campaign Press Release .................................................................3
Declaration of Principles .................................................................4
2.0 YOUR ROLE IN THE CAMPAIGN ........................................... 5
3.0 USING THE CAMPAIGN ASSETS ........................................... 6A. Print Ads: General Version ..........................................................7
A. Print Ads: Journalist Version .......................................................9
A. Print Ads: Colour Considerations .................................................13
B. Digital Ads .................................................................................14
C. Resizing Ads: General Print Ads ...................................................15
C. Resizing Ads: Journalist Print Ads ................................................16
C. Resizing Ads: Digital Ads .............................................................17
D. Video ........................................................................................18
JOURNALISMIS - CAMPAIGN STYLE GUIDE
ABOUT THE CAMPAIGN
1.0 ABOUT THE CAMPAIGN PAGE 3
1.0 ABOUT THE CAMPAIGN
FROM THE OFFICAL CAMPAIGN PRESS RELEASE ON JUNE 12, 2015:
AD CAMPAIGN CHAMPIONS THE BENEFITS OF JOURNALISM
“Professional Journalism is more important than ever”
TORONTO — A coalition of unions, professional
associations and media organizations today launched
an advertising campaign highlighting the value and
benefits of professional journalism.
The June 12 launch of the JournalismIS campaign
at the Ryerson University Rogers Communication
Centre, featured presentation of the newspaper and
video advertisements (journalismis.ca) , which are
scheduled for release beginning on June 13. More
than 100 media industry employees, journalists
and representatives of newspaper publishers and
broadcasters, participated in the campaign launch.
Speakers included prominent newspaper and
broadcast journalists including Chantal Hébert.
The campaign aims to rally the wider community of
journalists and media workers, media corporations
and media consumers to increase awareness,
recognition and support for professional journalism.
“News is the lifeblood of our democracy. As the volume
of information and the range of opinion available
to media consumers increases, the contribution of
professional journalism has become more important
than ever,” said Mary Agnes Welch, former president
of the Canadian Association of Journalists, reporter
for the Winnipeg Free Press, and spokesperson for
the campaign. “Journalists are thoroughly trained
and deeply committed to their profession, and you
see the results every day in news stories that are
interesting, reliable and always striving for the
truth. Our campaign is aimed at initiating a wider
conversation about the value of journalism and what
we all need to do to support a robust journalistic
culture in Canadian society.”
Campaign sponsors include unions representing
journalists and other employees in the media industry,
professional associations, educational institutions,
media corporations and industry associations.
“The breadth of sponsorships and support highlights
a unique characteristic of this campaign,” said the
Lana Payne, Atlantic Regional Director for Unifor,
columnist for The Telegram in St. John’s NFLD, and
MC for the campaign launch. “It involves stakeholders
from right across the media industry and in all forms
of media—traditional and digital—coming together
to recognize the contribution that the principles and
the practitioners of professional journalism make to
sustaining an open, democratic and engaged
Canadian society.”
The journalismIs campaign marks the first phase of
a longer term effort to mobilize the media industry
and the public to support professional journalism in
Canada. “Right now this campaign is about initiating
a public conversation. We believe this is the first step
toward concerted action to preserve and promote our
profession in the future,” commented Ms. Welch.
1.0 ABOUT THE CAMPAIGN — DECLARATION OF PRINCIPLES PAGE 4
JOURNALISMIS - CAMPAIGN STYLE GUIDE
DECLARATION OF PRINCIPLESThe campaign promotes 10 overarching principles.
These can be read in full
and downloaded for printing
and sharing from the official
journalismis.ca website.
essential to democracy. A strong and independent media is the cornerstone of a healthy
democracy. Journalists hold offi cials accountable to the people
they are elected to represent, and they help citizens and
communities to be informed.
relentless.Professional journalists follow the
story—events and their impacts—long
after the headline right to the end.
creating a forum for public debate. Journalism seeks out controversial issues
and accurately reports confl icting points
of view, to help foster an informed
public debate.
a watchdog over the powerful. Journalism asks the hard questions. It plays a vital role as a watchdog
over those in positions of power and infl uence.
getting answers. Journalists make it their business to
go out and ask the questions and get
the answers that citizens want.
an independant voice.In a world of competing interests,
journalists are committed to the
principle of independence, and the
pursuit of accuracy and fairness.
*This statement of principles was drawn from several sources, including the Canadian Association of Journalists (CAJ),
the Pew Research Journalism Project, and the American Press Institute.
committed to telling the truth.It’s about uncovering
and reporting the truth.
storytelling with a purpose.Journalism seeks the information that
is most important to citizens and
communities, and continually strives
to present it in ways that are
interesting and relevant.
committed to the public interest.The fi rst allegiance of journalists is to
citizens and pursuing stories for the
broader public.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information. But as the volume increases, the accuracy and reliability of professional journalism is essential.
Professional journalists are committed to balanced, independent and non-partisan reporting. They cut through the spin to give you the information and perspective you need.
With today’s information overload, gathering and sorting the facts, weighing and interpreting events, and following the story from beginning to end is more important than ever.
telling the whole story. Explaining the context, balancing
diverse points of view and presenting
the complete picture are challenging
goals, but essential ingredients of
telling the whole story.
JOURNALISMIS - CAMPAIGN STYLE GUIDE
ABOUT THE CAMPAIGN
2.0 YOUR ROLE IN THE CAMPAIGN PAGE 5
2.0 YOUR ROLE IN THE CAMPAIGN
The campaign aims to rally the wider community of journalists and others working in the media—media corporations and media consumers— to increase awareness, recognition, and support for professional journalism.
As a partner in this campaign, there are a number of things that you can do
to help promote and support professional journalism in Canada.
PROMOTE IT!There are 10 principles in the
JournalismIS declaration.
Download and share the poster
from journalismis.ca
PUBLISH IT!In this style guide there are
instructions on how to use print
and digital ad templates to publish
your own ads through your
channels.
We encourage you to add
engagement to the campaign by
inserting your own journalist into
the print ad.
SHARE IT!We invite you and your journalists
to use the hashtag to Tweet/
Instagram/Facebook to build
momentum for the industry.
We encourage you to post about:
• Your work in the industry
• The principles that resonate
with you (see the declaration
poster)
• Your own principles to define
what it means to you to be
a professional, Canadian
journalist
• Great stories, columns,
photographs and videos that
deserve recognition
essential to democracy. A strong and independent media is the cornerstone of a healthy
democracy. Journalists hold offi cials accountable to the people
they are elected to represent, and they help citizens and
communities to be informed.
relentless.Professional journalists follow the
story—events and their impacts—long
after the headline right to the end.
creating a forum for public debate. Journalism seeks out controversial issues
and accurately reports confl icting points
of view, to help foster an informed
public debate.
a watchdog over the powerful. Journalism asks the hard questions. It plays a vital role as a watchdog
over those in positions of power and infl uence.
getting answers. Journalists make it their business to
go out and ask the questions and get
the answers that citizens want.
an independant voice.In a world of competing interests,
journalists are committed to the
principle of independence, and the
pursuit of accuracy and fairness.
*This statement of principles was drawn from several sources, including the Canadian Association of Journalists (CAJ),
the Pew Research Journalism Project, and the American Press Institute.
committed to telling the truth.It’s about uncovering
and reporting the truth.
storytelling with a purpose.Journalism seeks the information that
is most important to citizens and
communities, and continually strives
to present it in ways that are
interesting and relevant.
committed to the public interest.The fi rst allegiance of journalists is to
citizens and pursuing stories for the
broader public.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information. But as the volume increases, the accuracy and reliability of professional journalism is essential.
Professional journalists are committed to balanced, independent and non-partisan reporting. They cut through the spin to give you the information and perspective you need.
With today’s information overload, gathering and sorting the facts, weighing and interpreting events, and following the story from beginning to end is more important than ever.
telling the whole story. Explaining the context, balancing
diverse points of view and presenting
the complete picture are challenging
goals, but essential ingredients of
telling the whole story. With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
committed to telling the truth.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
committed to telling the truth.
Teri PecoskieMultimedia journalist for the Hamilton Spectator. Her Keeping Score series linked standardized test scores with social and economic outcomes.
committed to telling the truth.
committed to telling the truth.
committed to telling the truth.
JOURNALISMIS - CAMPAIGN STYLE GUIDE 3.0 USING THE CAMPAIGN ASSETS PAGE 6
The remainder of the information in this document is written for a designer with the basic knowledge of Adobe Photoshop and InDesign.
There are a number of assets that your organization can use to be a part of
this campaign. This section will outline how to use the given files from the
“JournalismIS Campaign Design” folder to effectively make them your own
while maintaining the appropriate level of campaign consistency.
3.0 USING THE CAMPAIGN ASSETS
A. PRINT ADSThis section outlines the two
different types of campaign ads for
print: GENERAL vs. JOURNALIST.
No matter which type of print ad
you choose, there is a selection of
10 principles that you can publish.
The GENERAL ads allow you to
choose a principle and include
your organization’s logo on
the ad. (Available in colour and
black+white)
The JOURNALIST ads allow more
customization in that you can
choose a principle, photograph
your journalist (following the
given instructions), and add their
face to the ad. Space has also been
allocated to include your logo
and journalist's byline and brief
description—this allows you to
align the principle with the work
of the journalist. (Available in
colour and black+white)
B. DIGITAL ADSThere are three sizes of digital
ads that have been created for this
campaign (skyscraper, medium
rectangle, and leaderboard).
For each size, there is a selection
of 10 principles that you can
publish on your site(s).
C. RESIZING ADSOnly standard letter size have
been created as templates for
the print ads. Your publication
may require different size of ad
to fit your layout. For this reason,
all of the raw art files (InDesign
and Photoshop files) have been
provided for a designer on your
team to manipulate as needed—as
long as they follow the campaign
design rules outlined in this
section of the guidelines.
D. VIDEOA campaign video is also available
for you to publish and share
through your channels.
3.0 USING THE CAMPAIGN ASSETS — A. PRINT ADS: GENERAL VERSION PAGE 7
JOURNALISMIS - CAMPAIGN STYLE GUIDE
A. PRINT ADS: GENERAL VERSIONWorking files can be found in the “JournalismIS Campaign Design / Print Ads / General...” folder.
Some customization is required for these ads. Please read on to learn how to customize your
general print ad with one of the 10 provided principles. (Also available in black+white.)
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
committed to telling the truth.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
creating a forum for public debate.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
an independent voice.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
relentless.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
telling the whole story.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
committed to the public interest.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
getting answers.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
a watchdog over the powerful.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
storytelling with a purpose.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
essential to democracy.
3.0 USING THE CAMPAIGN ASSETS — A. PRINT ADS: GENERAL VERSION PAGE 8
JOURNALISMIS - CAMPAIGN STYLE GUIDE
A. PRINT ADS: GENERAL VERSIONHOW TO ADD YOUR LOGO
Step 1: Locate the “journalismis-general.indd” file from the “Print Ads” folder.
(File path: ...Print Ads / General / RAW...)
Step 2: Find the page with the principle you’d like to publish—either in colour
or in black+white (Figure 1). Delete all other pages from the pages panel.
DO NOT delete or alter any master pages.
Step 3: Locate the grey placeholder box beside the campaign sponsor logos and
place an .eps or high resolution, transparent background,
black+white version of your organization’s logo (Figure 2). Be sure to
“Fit Content Proportionately” then scale as needed to suit the given
space relative to the other logos. Guides have been included for reference
(Figure 3). Remove the grey colour fill when your logo is in place.
Step 4: Export the ad for your publishing purposes.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
committed to telling the truth.
Add your black+white
logo here.
Figure 1: Choose your principle
from the pages panel.
Figure 2: Locate the grey placeholder box for your high
resolution, transparent background, black+white logo.
Figure 3: Fit and scale your logo to match the size
and placement of the other logos in the template.
REMEMBER: DO NOT save over the original template file. Always SAVE AS to ensure you can go back
and access the original master template files.
JOURNALISMIS-GENERAL.INDD
3.0 USING THE CAMPAIGN ASSETS — A. PRINT ADS: JOURNALIST VERSION PAGE 9
JOURNALISMIS - CAMPAIGN STYLE GUIDE
A. PRINT ADS: JOURNALIST VERSIONRaw files for the journalist print ads can be found in the “JournalismIS Campaign Design / Print Ads / Journalist...” folder.
Customization is required for these ads. Please read on to learn how to customize your
journalist print ad with one of the 10 provided principles. (Also available in black+white)
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
committed to telling the truth.
Teri PecoskieMultimedia journalist for the Hamilton Spectator. Her Keeping Score series linked standardized test scores with social and economic outcomes.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
Matthew Van DongenJournalist for the Hamilton Spectator covering City Hall.creating a forum
for public debate.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
an independent voice.
Teri PecoskieMultimedia journalist for the Hamilton Spectator. Her Keeping Score series linked standardized test scores with social and economic outcomes.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
Matthew Van DongenJournalist for the Hamilton Spectator covering City Hall.relentless.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
telling the whole story.
Teri PecoskieMultimedia journalist for the Hamilton Spectator. Her Keeping Score series linked standardized test scores with social and economic outcomes.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
Matthew Van DongenJournalist for the Hamilton Spectator covering City Hall.committed to
the public interest.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
getting answers.
Teri PecoskieMultimedia journalist for the Hamilton Spectator. Her Keeping Score series linked standardized test scores with social and economic outcomes.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
Matthew Van DongenJournalist for the Hamilton Spectator covering City Hall.a watchdog
over the powerful.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
storytelling with a purpose.
Teri PecoskieMultimedia journalist for the Hamilton Spectator. Her Keeping Score series linked standardized test scores with social and economic outcomes.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
Matthew Van DongenJournalist for the Hamilton Spectator covering City Hall.essential
to democracy.
3.0 USING THE CAMPAIGN ASSETS — A. PRINT ADS: JOURNALIST VERSION PAGE 10
JOURNALISMIS - CAMPAIGN STYLE GUIDE
A. PRINT ADS: JOURNALIST VERSIONPART 1: PHOTOGRAPHIC DIRECTION HOW TO TAKE A PHOTO OF YOUR JOURNALIST FOR THE ADTo maintain consistency across campaign materials all journalists participating
in the ads MUST have their photo taken following the guides below. Please share
these instructions with your photographer in advance so that they can prepare
for the shoot.
Framing: Shoulders up, do not cut off top of
the head or shoulders; eyes should
align at around one-third of the
portrait; nose should be centered.
Perspective: Straight-on.
Depth-of-field: Shallow.
Focus: Eyes.
Lighting: Uniform, high-key, diffuse.
Background: White or light.
Expression: Closed mouth, serious, intense eyes,
looking directly into lens.
Clothing: Similar to skin tone.
File: 300dpi High resolution image
(min. 3000 x 4000 px). If your photo
is smaller, please size up the image to
meet this minimum requirement.
3.0 USING THE CAMPAIGN ASSETS — A. PRINT ADS: JOURNALIST VERSION PAGE 11
JOURNALISMIS - CAMPAIGN STYLE GUIDE
A. PRINT ADS: JOURNALIST VERSIONPART 2: PHOTOSHOP TEMPLATE FILE HOW TO ADD YOUR JOURNALIST’S PHOTO TO THE ADStep 1: After you have shot your journalist, locate and open “journalist-sample.psb” file in
Photoshop. (File path: ...Print Ads / Journalist / RAW / Links...)
Step 2: Navigate to the Layers panel and double click on the Smart Object thumbnail (Figure 4). This
will open up another photoshop file called “Layer 0.psb” with the sample photo in it.
Step 3: Add your journalist’s photo to a new layer on top of the sample photo (Figure 5). Use
the sample photo as well as the photoshop guides to align the eyes, nose and face for
consistency (Figure 6).
Step 4: Now use your keyboard shortcut to Save (Cmd/Ctrl + S) then close the window.
Step 5: Return to the “journalist-sample.psb” file and your journalist should now be visible in this
file in place of the sample journalist. The appropriate effects will automatically applied.
NOTE: If you feel the image is too light or too dark compared with the original sample photo,
you may adjust the Brightness/Contrast levels in the layers palette. DO NOT delete or alter
any other filters on the layers of this file. Save As and rename the .psb file with your journalist’s
name. (i.e.: journalist-name.psb)
Step 6: Save a Copy of your updated “journalist-name.psb” file as a .tiff (no layers) and save it to
the same links folder. (File path: ...Print Ads / Journalist Version / Links)
Figure 4: From “journalist-sample.psb”
open the Smart Object.
Figure 5: From the “Layer 0.psb” add
your journalist’s photo to a new layer on
top of the sample journalist’s photo
Figure 6: Align your journalist’s photo with the
old sample photo and with the photoshop guides.
Add your
journalist
photo here.
JOURNALIST-SAMPLE.PSB LAYER 0.PSB YOUR JOURNALIST’S PHOTO
REMEMBER: DO NOT save over the original
template file. Always SAVE AS to ensure you can go
back and access the original master template files.
3.0 USING THE CAMPAIGN ASSETS — A. PRINT ADS: JOURNALIST VERSION PAGE 12
JOURNALISMIS - CAMPAIGN STYLE GUIDE
A. PRINT ADS: JOURNALIST VERSIONPART 3: INDESIGN TEMPLATE FILE HOW TO ADD A JOURNALIST’S PHOTO & DESCRIPTION Step 1: Locate the “journalismis-journalist.indd” file.
(File path: ...Print Ads / Journalist / RAW...)
Step 2: Find the page with the principle you’d like to publish—either in colour or
in black+white (Figure 7). Delete all other pages. DO NOT delete or alter any
master pages or layers in this file.
Step 3: Click on the journalist sample photo on the page and navigate to the
Links panel.
Step 4: Right click on the selected link in the panel and click “Relink” (Figure 8).
Step 5: In the dialog box, locate your new “journalist-name.tiff” and click
“Open” to replace the sample image file with your journalist photo.
Step 6: Navigate back to the page layout. Double click on the sample journalist
blurb (Figure 9) and replace with your journalist’s byline and a short
description about him or her. If possible, relate it to the principle you
have chosen. There is space for about 100-140 characters. DO NOT exceed
the given space.
Step 7: Now you are ready to save/export the ad for your publishing purposes.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
committed to telling the truth.
Teri PecoskieMultimedia journalist for the Hamilton Spectator. Her Keeping Score series linked standardized test scores with social and economic outcomes.
Add your journalist’s
byline and brief
description here.
Add your journalist
.tiff photo here.
Figure 7: From the pages
panel, choose the ad with
your principle.
Figure 8: From the Links panel, relink the selected
image with your newly exported journalist’s photo
Figure 9: From the page layout area,
replace the sample journalist’s blurb with
your journalist’s byline and brief description.
JOURNALISMIS-JOURNALIST.INDD
REMEMBER: DO NOT save over the original
template file. Always SAVE AS to ensure you can go
back and access the original master template files.
Add your
black+white
logo here.
3.0 USING THE CAMPAIGN ASSETS — A. PRINT ADS: ALL VERSIONS PAGE 13
JOURNALISMIS - CAMPAIGN STYLE GUIDE
A. PRINT ADS: ALL VERSIONSPANTONE COLOUR CONSIDERATIONSIn the print ads, CMYK colour values have been used however where
colour matching is possible, please optimize print to match the two main
campaign PANTONE swatches:
MAGNETIC MAGENTAPANTONE:
233 U
FRESH GREENPANTONE:
382 U
C: 13
M: 96
Y: 2
K: 0
R: 211
G: 39
B: 141
C: 46
M: 4
Y: 100
K: 0
R: 152
G: 194
B: 30
3.0 USING THE CAMPAIGN ASSETS — B. DIGITAL ADS PAGE 14
JOURNALISMIS - CAMPAIGN STYLE GUIDE
SIZE 3: LEADERBOARD 728 X 90
B. DIGITAL ADSDigital Ad files can be found in the “JournalismIS Campaign Design / Digital Ads...” folder.
No customization is required for these ads. You simply select the ad with the appropriate
principle and publish it on your site(s).
SIZE 1: SKYSCRAPER 160 X 600
SIZE 2: MEDIUM RECTANGLE 300 X 250
committed to telling the truth.
committed to telling the truth.
committed to telling the truth.
To create custom digital ad sizes, please refer to
the “Resizing Digital Ads” guidelines on page 16.
3.0 USING THE CAMPAIGN ASSETS — C. RESIzING ADS: GENERAL PRINT ADS PAGE 15
JOURNALISMIS - CAMPAIGN STYLE GUIDE
C. RESIZING ADS: GENERAL PRINT ADSThese types of ads can be scaled up AND down (from the template 8.5” x 11”) to fit
your publication need. All general print ads must contain:
• wordmark
• hashtag & web URL (black on green)
• principle of your choice (if space allows)
• sponsor logos (if space allows)
• standard campaign description (if space allows)
Please begin with the template indesign file “journalismis-general.indd“ and
follow the guidelines outlined below.
• DO scale up proportionately
(ie: 2x or 3x the template size)
• DO remove the standard
campaign description and shrink
down the wordmark to optimize
for half size layouts
• DO NOT change the size or
position of your logo compared
to the other sponsor logos
• All logos must be in black+white
• DO NOT change the composition
of the key elements (ie: stacked
wordmark should always bleed off
of the top and left edge of the ad)
• DO NOT change the colour of any
ad elements (Use the black+white
template for 1-colour ads)
• DO NOT add your own principle to
the ad
• DO NOT cut off the wordmark
• Ensure the principle should is
always aligned with the baseline of
the “ISM”
DO’S DON’TS
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
committed to telling the truth.
committed to telling the truth.
whatever you want it to be.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
committed to telling the truth.
your logo
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
committed to telling the truth.
3.0 USING THE CAMPAIGN ASSETS — C. RESIzING ADS: JOURNALIST PRINT ADS PAGE 16
JOURNALISMIS - CAMPAIGN STYLE GUIDE
Journalist print ads can ONLY be scaled up (from the template 8.5” x 11”) to fit
your publication need. All journalist print ads must contain:
• wordmark
• hashtag & web URL (black on green)
• principle of your choice + journalist photo, byline, and brief description
• standard campaign description (if space allows)
Please begin with the template indesign file “journalismis-journalist.indd” and
follow the guidelines outlined below. (If you wish to scale down, please revert to
the “general” version of the ad with no journalist’s face.)
C. RESIZING ADS: JOURNALIST PRINT ADS
• DO scale up proportionately
(ie: 2x or 3x the template size)
• DO NOT add new elements
to the ad, this will break the
consistency of the ad roll out
• DO NOT scale down. All of the necessary
elements will not fit on a smaller sized
layout and will decrease the integrity of
the campaign
• If a smaller ad size is required, please
use the general print ad template
• DO NOT skew or change the colour of
the wordmark.
• DO NOT change the photo layout
• If legibility is an issue over the
journalist’s face, adjust the
brightness/contrast of your
journalist’s photo)
DO’S DON’TS
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
committed to telling the truth.
Teri PecoskieMultimedia journalist for the Hamilton Spectator. Her Keeping Score series linked standardized test scores with social and economic outcomes.
Teri PecoskieMultimedia journalist for the Hamilton Spectator. Her Keeping Score series linked standardized test scores with social and economic outcomes.
committed to telling the truth.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
committed to telling the truth.
Teri PecoskieMultimedia journalist for the Hamilton Spectator. Her Keeping Score series linked standardized test scores with social and economic outcomes.
your logo
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
committed to telling the truth.
Teri PecoskieMultimedia journalist for the Hamilton Spectator. Her Keeping Score series linked standardized test scores with social and economic outcomes.
Please also refer to the General Print Ad
guidelines for more DO’s and DON’Ts
for these types of ads
3.0 USING THE CAMPAIGN ASSETS — C. RESIzING ADS: DIGITAL ADS PAGE 17
JOURNALISMIS - CAMPAIGN STYLE GUIDE
Digital ads can be resized (from the three template sizes) to fit your publication need.
All digital ads must contain:
• wordmark
• hashtag
• web URL
• principle of your choice (if space allows)
Please begin with one of the three template indesign files “journalismis-digital-160x600.indd”,
“journalismis-digital-300x250.indd”, or “journalismis-digital-728x90.indd” and follow the
guidelines outlined below.
C. RESIZING ADS: DIGITAL ADS
• DO scale up proportionately
(ie: 2x or 3x the template size)
• DO NOT add new elements
to the ad, this will break the
consistency of the ad roll out
• DO NOT use the one-line
wordmark on ads that are
proportionately tall. (The one-
line wordmark should ONLY be
used in rare instances where
space does not allow for the
standard stacked wordmark
• DO NOT add a journalist photo to a
digital ad this will break consistency
of the campaign roll out
DO’S DON’TS
committed to telling the truth.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
With a few keystrokes you can sample thousands of opinions, afl oat in a sea of information.
But as the volume increases, the accuracy and reliability of professional journalism is essential.
Gathering and sorting the facts, weighing and interpreting events, and following the story
from beginning to end is more important than ever.
committed to telling the truth.
Teri PecoskieMultimedia journalist for the Hamilton Spectator. Her Keeping Score series linked standardized test scores with social and economic outcomes.
Please also refer to the General Print Ad
guidelines for more DO’s and DON’Ts
for these types of ads
committed to telling the truth.
committed to telling the truth.
committed to telling the truth.
committed to telling the truth.
3.0 USING THE CAMPAIGN ASSETS — D. VIDEO PAGE 18
JOURNALISMIS - CAMPAIGN STYLE GUIDE
D. VIDEOThe campaign video is available to view and embed directly to your site from the campaign website: journalismis.ca
We encourage you to embed the video
to your website.
If you wish to access the broadcast
quality version of the video to publish
through your channels please contact:
Randy Kitt
T: +1-416-529-5152
VIDEO SPECIFICATIONS
ONLINE QUALITY FILE1080p HD H.264 .mp4 file
( < ~250MB )
BROADCAST QUALITY FILE1080p HD Apple ProRes HQ .mov file
( ~1GB )
3.0 USING THE CAMPAIGN ASSETS — D. VIDEO PAGE 19
JOURNALISMIS - CAMPAIGN STYLE GUIDE
STYLEGUIDE INQUIRIES CONTACT:Randy Kitt
T: +1-416-529-5152