teenage relationship abuse campaign. campaign images 2
TRANSCRIPT
Teenage Relationship Abuse campaign
Campaign images
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www.thisisabuse.direct.gov.uk
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Comments on the site
● “just finished with my boyfriend of two years after seeing these videos and I can relate to each one, the word ‘your pathetic’ ‘little tart’ and ‘you don’t do anything without my say so’ just shock me back to reality I know I deserve better than what I was getting put through:’)”
● “I’ve just broken up with my boyfriend of nearly 6 months. After watching this video, the exact words of ‘you’re pathetic, are you gonna go cry to your friends’ echoed in my mind. He had said those exact words to me on many occasions. He put me down, stopped me from talking to my friends who were boys, checked my inbox, my texts, physically pushed me around.. I don’t see why I didn’t see this before!”
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Teenage Relationship Abuse Campaign - timings
SEPT OCT NOV DECAUGJULY
TV Digital youth
Pre-rolls (youtube etc)
Cinema (eg Twilight)
Outdoor
Online hub live (following content refresh)
Search (including mobile)
Launch (social media)
Online Ads
PR & Partnerships
Teacher PR
NGO Engagement
X-govt promotion
Support materials (DVD, posters) available to order from August
Partner Engagement
Driving awareness
Creating dialogue
Evaluation Pre wave Post wave
Press coverage
● Over 170 pieces of press coverage
● Teen mags, Bliss, Shout
● 300 radio stations
● TES connect article
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Evaluation of campaign materials
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● 22,000 posters
● 10,000 parents and carers leaflets
● 30,000 postcards
● 400 DVDs
Teenage Rape Prevention campaign
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