a little about me why are we here some quick statistics why those stats matter leveraging the...
TRANSCRIPT
A Little About MeWhy are we hereSome Quick StatisticsWhy those stats matterLeveraging the Web and Its related TechnologiesConnect with me
AGENDA
In case you forgot my name is Adile Abbadi-MacIntosh I’m not Scottish in case you are wondering
Partner and Technology Guy for Backgrount Digital Technology Agency focused on Small to Mid Sized
Businesses 15+ Years of Experience Expert in custom web technology development
Done pretty much everything – mobile, custom software, ecommerce, CMS, social apps
Current portfolio includes Spruce Meadows, Wycliff e Bible Translators, Wesclean, Apex Field Services, Clearwater County, Akita Drilling and of course the Canadian Badlands
I’m not a tourism expert Believe it or not I use to be a Paleontologist and worked at
the Tyrrell Actually launched the first large scale website the Tyrrell had
A LITTLE ABOUT ME
THE INTERNET IS TAKING
OVER!!
Today
5
2003
<5%
Internet connected devices are owned by the average household
Of households connect to the internet via anything other than a computer
2012 ONLINETRAVEL
INDUSTRY STATISTICS
2012 ONLINETRAVEL
INDUSTRY STATISTICS
2012 ONLINETRAVEL
INDUSTRY STATISTICS
2012 ONLINETRAVEL
INDUSTRY STATISTICS
SO WHY DO WE CARE?
Now more than ever before – we can engage visitors online
Before, During and After
their experience with our city, town, village, region, attraction, event and
accommodation
What you do online is and should be an integral part of your business
Your website Design
Its important to be current Ease of Use Doesn’t look dated
Features Calendar of Events Reservations eCommerce Social Components Maps
Content Content is and always will
be king eCommerce
Pre-sales Don’t focus on selling
merchandise
ENGAGE ONLINE BEFORE THEY VISIT
Social Channels Trip Advisor
Participate as an owner Google Maps Go social when it makes
sense Facebook Twitter Pinterest
Social AdsPartners
Canadian Badlands Online Channels that are
related to your industry News feeds sites are powerful
Have someone talk about you is very powerful free advertising
MOBILE MOBILE MOBILE!!!!!! Mobile Friendly Website Have Local Ads encourage
engagement online while visiting
Use QR CodesEncourage mobile/online
brand engagement while onsite Mobile App for content Make the experience
interactive while onsite Scan for Content
ENGAGE ONLINE DURING THEIR VISIT
Internet Hotspots ShawOpen
Social Channels Encourage check-ins Incent sharing
Connect Afterwards Through ecommerce Incent revisits Respond to a survey Incent their friends
Encourage Reviews Your website Social Channels Trip Advisor
ENGAGE ONLINE AFTER THEIR VISIT
Engage Socially Incent sharing Respond to reviews Share visitor
posts/comments/picturesOnline Contests
Website Social
Analyze and Track eCommerce to engagement Metrics before and during
CONNECT WITH ME
Questions, Comments or you just want to Talk/Complain
Adile Abbadi-MacIntoshBackgrount [email protected]://www.backgrount.ca