© 2015 IBM Corporation1

IBM Mobile Quality Assurance Brussels, 28 April 2015, IBM MobileFirst Exploration of Technology

Jeroen Reizevoort, Mobile Solution Architect, reizevoort@nl.ibm.com

© 2015 IBM Corporation2

Goal & Agenda

Share IBM’s vision and strategy on enterprise mobility and highlight some of the solutions in the MobileFirst portfolio.

Agenda:

09:00 Welcome coffee

09:30 IBM MobileFirst overview and strategy to become a mobile enterprise

10:15 IBM MobileFirst Foundation, the enterprise application platform

11:15 Coffee Break

11:45 IBM MobileFirst Protect, to securely manage devices and users, incl. BYOD support

12:30 IBM MobileFirst Quality Assurance, bug reporting and sentiment analysis

13:00 Lunch

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Aspects of a Mobile Strategy

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Platform Components

Data RichSecureContinuously Improve

Contextualize and Personalize

Foundation (On-premises and IaaS)

Application Scanning• Development-time

vulnerability detection

Quality Assurance• Sentiment analysis• In-app feedback• Crash-analysis

Cloudant• Syncable, managed, no-

SQL data store

Presence Insights• Multi-sensor indoor user

engagement

• Native and hybrid development

• Ops analytics• Problem determination

and troubleshooting• Version enforcement• Application catalog

• Run-time application security

• Remote application control

• Flexible authentication integration

• Push notifications• Outdoor and indoor

location detection, triggering, and rules

• Mobile-optimized enterprise integration and sync

• Single Cloudant node

© 2015 IBM Corporation5

Evidence-based prioritization – enable business and IT to collaborate on mobile strategy and user experience

Over the air app distribution – get the latest in the hands of testers as soon as it is available

Frictionless bug reporting – spend every minute on testing latest and greatest builds, not the hassles

In-app crash reporting – rapid understanding of why an app fails

Sentiment analysis – mine app ratings and reviews to extract actionable feedback before they go viral

IBM MobileFirst Quality AssuranceDelivers mobile app quality across a fragmented environment with end user feedback and quality metrics available at every stage of development.

QualityAssurance

User Feedback

Crash logs Bugs

© 2015 IBM Corporation6

Mobile Quality Assurance

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© 2015 IBM Corporation8

Mobile app users are demanding. If my app is not delivering a great experience I need to know

The IBM MobileFirst Platform helps IT collect user feedback and analyze app store ratings, resulting in reduced app development cycles from 6 to 2 weeks. Achieved highest in Customer Satisfaction Among the Midsize Retail Banks in J.D. Power’s Canadian Retail Banking Customer Satisfaction Study.

Tangerine Bank

100% online banking Customers can execute any banking transactions securely while on the goCustomers can provide

feedback – on services offered and app experience Customer feedback

incorporated back into the app quickly

5 Star App Rating

© 2015 IBM Corporation9

SUMMARY

© 2015 IBM Corporation10

IBM MobileFirst

Mobile for the sake of mobile is a waste.

Mobile is a means to Transform the business.

In order to be successful the transformation needs to be based on solid mobile middleware solutions that help- Engage the customers;- Build, Integrate, Secure and

Manage mobile apps;- Protect devices, applications,

content and transactions. IBM MobileFirst solutions provide

the services to be successful in mobile.

© 2015 IBM Corporation11

MobileFirst landing page

http://www.ibm.com/mobilefirst/us/en/offerings/