© 2008 shanghai expo 2010, inc.. shanghai and the surrounding region population of shanghai = 18...
TRANSCRIPT
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© 2008 Shanghai Expo 2010, Inc.
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SHANGHAI AND THE SURROUNDING REGION
• Population of Shanghai =
18 million
• 4.5 million international
visitors per year
• 90 million Chinese visitors
per year
• Population of Yangtze Delta
Region = 100 million
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SHANGHAI EXPOTHE LARGEST EVENT IN HISTORY
• 70 million visits
• RECORD-BREAKING
211 total participants
• 174 nations
• 37 NGO’s
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PAVILION AUDIENCE
PLAZA: 70 million
PAVILION: 5.1 million
VIP SUITE: flexible capacity to meet ALL needs
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UNPRECEDENTED OPPORTUNITY TO REACH CHINESE CONSUMERS AND CHINA’S LEADERS
• 80% of visitors between the ages of 15–45
• 78% of visitors will attend with families
• Upwardly mobile Chinese consumers
making 40,000 Yuan ($5,700+) per year
• Cell phone users, brand-conscious youth
• Consumers, decision makers, potential
visitors to USA
• Fans of American brands and lifestyles
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“ME” GENERATION
• Born after 1980
• Current age: 12–27
• Population: 380 million
• Individualistic, fashionable,
forward-thinking, realistic
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“WE” GENERATION
• Born in the 1960s & 70s
• Current age: 28–47
• Population: 450 million
• Confident, well-off, responsible,
family-oriented
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• Important PRC Central,
Provincial and City officials
• High level corporate executives
• Opinion leaders from all walks
of life
BUSINESS TO BUSINESS OPPORTUNITY
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• USA Pavilion supported by
both American & Chinese
governments
• 100% self-funded
KEY POSITIONING OF THE USA PAVILION
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CITY
Expo 2010N
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EXPO SITE
PudongPudongN
EXPO GATE
PuxiPuxi
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AMERICAS ZONE
EXPO GATE
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USA PAVILION SITE
EXPO GATE
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EXPO THEME: BETTER CITY, BETTER LIFE
EXPO SUB-THEMES:
• Blending of diverse cultures in the city
• Economic prosperity in the city
• Innovations of science and technology in the city
• Remodeling of communities in the city
• Interactions between urban and rural areas
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OUR GOAL:
The powerful USA Pavilion experience will
enable the people of China to forge a positive
emotional bond with the USA and its people.
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“WE ARE MORE ALIKE THAN DIFFERENT.”
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WE SHARE THE SAME VALUES
HEALTH SUSTAINABILITY TEAMWORK
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TEAMWORK CONNECTS US
Communities growing
& thriving through
vision & teamwork
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EXTERIOR ARCHITECTURE DAYTIME VIEW
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EXTERIOR ARCHITECTURE NIGHTTIME VIEW
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EXTERIOR PLAZA / QUEUE ACTIVITY ZONE
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OUR STORY
A diverse group of American heroes with a sharedpassion for sports unites their communities through
teamwork to build sustainable and healthy cities.
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OUR STORY (cont.)
The following slides depict prototype peopleand attractions. The USA Pavilion creative staff will
adapt the final pavilion content to fit the specificneeds of sponsors, brands and localities.