19–22 OCTOBER 2017 SHANGHAI EXHIBITION CENTRE

MEDIA 10Established in 2003, Media 10 Limited is the most decorated media and events company in the UK.

UK PORTFOLIO 100% Design London, 100% Optical, Clerkenwell Design Week, The London Design Trail, Grand Designs Awards, Icon Awards, The Coronation Festival at Buckingham Palace and The Ideal Home Shows Partnerships with Channel 4, Fremantle Media, ITV, The Performing Rights Society and CBS.

Magazines portfolio includes; Icon, Grand Designs, On Office, The Selfbuilder, The Clerkenwell Post and M the music magazine.

INTERNATIONAL PORTFOLIO Design Shanghai (Winners of International Event of the year 2016, Exhibition News Awards 2015, 2016 Best Use of Social Media and the AEO 2014 Best Trade Show Launch) Grand Designs Live Sydney, Melbourne and Johannesburg and Design Johannesburg.

“By 2022 McKinsey & Company predict that around 75% of the Chinese urban population could be middle class.”

“China first and second tier cities are priority markets that have an appetite for luxury and demand high market spends to make an impact.” UK Retail Industry International Action Plan June 2014.

• Media Ten are skilled specialists in introducing British Brands into Chinese markets with over 400 success stories in the past few years

• China is the largest consumer of luxury goods in the world

• Consumer audience -Mid to late 30’s, high end consumers, upper middle class, with a modern lifestyle and global outlook

• China now has 2.7 million high-net-worth individuals and an expanding middle class, which has driven a growing market for luxury goods

• China is the world’s largest exporter and second largest importer

• Strong UK support for British brands looking to expand into China

•The Chinese Economy has doubled in a 7 year period

•China is growing at more than twice the pace of the USA

•China has had a steady growth of 7%, compared to surrounding existing markets

•Huge online retail potential of China - Total transaction value of China online shopping market reached 1.15 trillion Yuan (US$166.85 billion) in Q3

REASONS TO EXHIBIT

ABOUT SHANGHAI AND THE SHANGHAI EXHIBITION CENTRE

•24.2 million Shanghai is the largest city in China

•GDP over £238 billion set to raise by 7% by 2018

•Population of wealthy households, individuals and multiple global CEOS

•SEC Shanghai –world class historic venue in the heart of Jingan District Yanan – the Bond Street of Shanghai

•Every week around 10,000 people make Shanghai their new home

SO WHAT IS THE BEST OF BRITISH

19TH-22ND OCTOBER, SHANGHAI, CHINA

•Offline presence at the show backed up with leading Chinese online retail platform coverage

•High quality, innovative and engaging show features; The High Tea Pavilion, The Village Green, The G&T Bar, The Quintessential Catwalk and The Plough at Cadsden Pub

Showcasing the very best British brands looking to tap into the huge demand from China for premium British brands, products and services.

•4 days

•1 dedicated Trade Day – also incorporating VIP and press

•3 days high end consumer retail activity

•Shanghai Exhibition Centre

•30,000 high-end consumers

•5,000 key trade contacts from Shanghai and across China

BRANDSParticipation will be by invitation and application only to ensure that the brands on board will be of the highest calibre and in keeping with the style, quality and standards have become synonymous with Great Britain.

•Luxury Lifestyle

•Pastimes, Pursuits and Hobbies

•Innovation & Technology

•Fashion and Footwear

•Food & Drink

•Travel and Tourism

•Other industry sectors can be added upon demand

*Exhibitor criteria available upon request

SHOW HALLS TO INCLUDE (but not limited to):

6.5

6.5

6.5

6.5

13

3

13

3

3

9.5

3

9.5

3

7

3

7

3

4.5

3

4.5

16

6.75

16

6.758

3

8

3

7

3

7

3

7

6

7

6

7.257

7.257

11

6

11

6

3

15.5

3

15.5

16

7

16

7

6

6

6

6

26

2

6

2

6

2

6

9

4.5

9

4.5

5.5

3

5.5

3

7.5

3.5

7.5

3.5

6.5

6.5

6.5

6.5

6

6

6

6

6.5

16

6.5

16

8.5

3

8.5

3

8.5

3

8.5

3

6.5

16

6.5

16

3

7.5

3

7.5

3

7.5

3

7.5

6.5

8

6.5

8

3.5

6

3.5

6

3.5

6.5

3.5

6.5

1.6

1.6

1.6 1.6

1.6

1.6

1.6 1.6

1.6

1.6

1.6 1.6

1.6

1.6

1.6 1.6

1.6

1.6

1.6 1.6

4

6.5

4

6.5

3

8

3

8

10

710

76.5

7.5

6.5

7.5

3

5.5

3

5.5

3

6

3

6

8.25

6.25

8.25

6.25

5.663.18

5.66

3.18

3.18

5.66

3.18 5.66

6

7

6

7

6.5

10.5

9.5

6.5

34

6.5

5.5

6.5

5.5

3.5

13

3.5

13

5

3

5

3

6

3

6

3

3

7.5

3

7.53.5

5

3.5

5

6

6

6

6

7.5

3

7.5

3

6

7.5

6

7.5

3

4

3

4

10

3

10

3

15.5

6.5

15.5

6.5

3

6

3

6

3

12.5

3

12.5

3

3

3

3

3

4

3

4

3

3

3

3

3

3

3

3

3

7

3

7

3

6.5

3

6.5

3

5

3

5

3

5

3

5

3

7

3

712

3

12

3

3

10

3

10

3

8

3

8

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

2

4

3

3

3

3

3

5

3

5

3

4

3

4

3

4

3

4

3

3

3

3

4

3

4

3

2

4

2

4

2

4

2

4

3

5

3

5

3

9

3

9

3

8.5

3

8.5

10

10

10

10

8

10

8

10

6.5

7.5

6.5

7.5

14.5

8

14.5

8

8

7

8

7

6

21.6

6

21.6

6

21.5

6

21.5

6

11.5

6

11.5

12

6

12

6 10

7

10

76.5

7.5

6.5

7.5

10

10

10

10

6.5

8

6.5

8

7.5

10

7.5

10

7

8

7

8

10

7

10

7

4

6.5

4

6.5

Level 2

Entrance

Ground Floor

The PalaceHomes & Interiors

Great BritainTravel & Tourism

Borough MarketFood & Drink

Bond StreetFashion & Footwear

Smart Uk

TechnologyInnovation & Luxury

The Great OutdoorsPastimes, Pursuits & Hobbies

Level 2

Summer Garden

Summer Garden

VIP Entrance

British Lifestyle

CATWALK

GBW2-83

GBW2-69

GBW2-86GBE2-88

GBE2-65

GBE2-99

GBE2-89 GBE2-85

GBE2-92

GBE2-95

GBE2-96

GBE2-51

The Royal Collection

GBE2-84GBE2-98GBE2-100

GBE2-82

GBE2-57

GBE2-68

GBW2-76

GBW2-68

GBW2-98

GBC2-08GBC2-07

The Tea Room

GBW2-99

GBW2-88

GBW2-87

GBW2-89

GBE2-50

GBE2-52

GBA5

GBA3

GBA4

GBA2

GBA1

GBW2-62

GBE2-90

GBE2-93GBW2-91

GBE2-60

GBW2-73

GBC2-01

GBC2-03

GBC2-02

GBW2-74

The Duke's Head

GBW2-75

GBE2-66

GBE2-86

GBE2-87

GBE2-61

GBE2-64

GBW2-64

GBW2-67

GBW2-66

GBE2-73

GBW2-85

GBW2-90

GBC2-123

GBC2-127

GBC2-137

GBC2-141

GBC2-200

GBC2-202

GBC2-216

GBC2-236

GBC2-240

GBC2-244

GBC2-208

GBC2-220GBC2-125

GBC2-105

GBC2-106

GBC2-108

GBC2-112

GBC2-114

GBC2-116

GBC2-120

GBC2-124

GBC2-128

GBC2-132

GBC2-205

GBC2-203

GBC2-213

GBC2-209

GBC2-215

GBC2-221

GBC2-223

GBC2-227

GBC2-235

GBC2-115

GBC2-206

GBC2-119

GBC2-242

GBC2-204

GBC2-101

GBC2-217

GBC2-134GBC2-136

GBC2-230

GBC2-117

GBC1-250

GBC1-232

GBC1-318

CBC1-160

GBC1-141

CBC1-260VIP Lounge 1

GBC1-48

GBC1-049

GBC1-130

GBC1-350

GBC1-230

GBC1-219

GBC1-234GBC1-140

GBC1-150

GBW2-62A

42.25m²

39m²

28.5m²21m²

13.5m²

108m²24m² 21m²

42m²

50.75m²

66m²

46.5m²

112m²

36m²12m²12m²

40.5m²

16.5m²

26.25m²

42.25m²

36m²

104m²

25.5m²25.5m²

226.03m²

104m²

22.5m²

22.5m² 52m²

21m²

22.75m²

2.6m²

2.6m²

2.6m²

2.6m²

2.6m²

26m²

24m²

70m²48.75m²

16.5m²

18m²

51.56m²

18m²

18m²

42m²

87.75m²

35.75m²

45.5m²

15m²

18m²

22.5m²

17.5m²

36m²22.5m²

45m²

12m²

30m²

100.75m²

18m²

37.5m²

9m²

12m²

9m²

9m²

21m²

19.5m²

15m²

15m²

21m²

36m²

30m²

24m²

8m²

8m²

8m²

8m²

8m²

8m²

8m²

8m²

8m²

8m²

8m²

8m²

8m²

8m²

8m²

8m²

8m²

8m²

9m²

15m²

12m²

12m²

9m²

12m²

8m²

8m²

15m²

27m²

25.5m²

100m²

80m²

48.75m²

116m²

56m²

129.6m²129m²

69m²

72m²

70m²

48.75m²

100m²

52m²

75m²56m²

70m²

26m²

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MARKETINGESTIMATED 5,000 TRADE VISITORS

CAMPAIGN TO INCLUDE (BUT NOT LIMITED TO) THE FOLLOWING ACTIVITY: •Full support and backing from the UK Government for both trade and

consumer days

•Key UK and China trade bodies and associations actively supporting and promoting the show to their clients and members

•Partnerships with relevant trade media both internationally and regionally; especially in Asia Pacific regions

•A hosted meet the buyer program

•Partnerships with relevant trade, commercial associations and organizations

•Match-making system for trade visitors included in the registration system

•Dedicated exhibitor marketing campaign to encourage existing clients and prospects

MARKETING

ESTIMATED 30,000 HIGH-END CONSUMERS

CONSUMER MARKETING CAMPAIGN TO INCLUDE (but not limited to): •Prominent presence on leading China Consumer retail websites before,

during and after the show

•VIP programme –Media 10 currently has an existing database of 10,000 contacts of high net worth individuals

•Key partnership with the powerhouse media partners

•Fully comprehensive Wechat campaign – 1.1 billion registered users

•Hand written invitations to key high spending VIP’s

•Personalised ‘butlers’ to help the VIP’s shopping experience

•Street campaign handing out ‘invitations’ to key affluent districts including Jing’ an and The French Concession

SPONSORSHIP PARTNERSHIP & RATES

SPONSORSHIP OPPORTUNITIES INCLUDE: •Title sponsorship

•Feature sponsorship

•Hall sponsorship

•VIP package sponsorship

•Exclusive Trade Day sponsor Prices available upon request

STAND RATES £325 – Space only per m2 £375 – Shell Scheme per m2

(This includes all local taxes)

Stands are allocated on a first come first served basis at the following rates

CONTACT

LUKE PERRY EVENT MANAGER

+44 (0)20 3225 5226 luke.perry@media-ten.co.uk

LUCY HUTCHINSON  EVENT SALES - LONDON OFFICE SENIOR SALES EXECUTIVE

+44 (0)20 3225 5337 lucy.hutchinson@media-ten.com

LONDON OFFICE

LYNN HU CHINA OFFICE PROJECT MANAGER

+86 (0) 21 6433 9709 lynn.hu@media-ten.cn

CHINA