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Zurück zur ersten Seite Premium-Toner versus Universal-Toner Information on Advantages & Disadvantages for a better choice. Presentation at BUSINESS INFORM Exhibition, Moscow Moscow/Russia, May 20-22, 2014 held by: Simon E. Weiss (MBA) CEO, CROSS Imaging-Supplies GmbH, Stäfa/Switzerland CROSS Imaging Supplies

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Page 1: Zurück zur ersten Seite Premium-Toner versus Universal-Toner Information on Advantages & Disadvantages for a better choice. Presentation at BUSINESS INFORM

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Premium-Tonerversus Universal-Toner

Information on Advantages & Disadvantages for a better choice.

Presentation at BUSINESS INFORM Exhibition, Moscow Moscow/Russia, May 20-22, 2014

held by: Simon E. Weiss (MBA) CEO, CROSS Imaging-Supplies GmbH, Stäfa/Switzerland

CROSSImaging Supplies

Page 2: Zurück zur ersten Seite Premium-Toner versus Universal-Toner Information on Advantages & Disadvantages for a better choice. Presentation at BUSINESS INFORM

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0. Contents:

0. Contents 1. Company Introduction 2. Market Segmentation 3. Technical Trends and requirements in Laserprinting 4. OEM-Toner – increasingly complex and device-tailored 5. Market requirements 6. How to meet these different requirements ? 7. Premium-Toner is different from Universal-Toner 8. When is Premium-/Universal-Toner needed ? 9. Conclusion

CROSSImaging Supplies

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1. Company Introduction Established in 2005 and based near Zürich/Switzerland.

Dedicated to Japan made high-quality compatible toner (bulk/finished) for all major OEM brand Copiers/MFPs/LBPs to distributors only (wide/deep product-range)

CROSSImaging Supplies

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1. Company Introduction Strategic business partner of the leading Japanese Toner-Manufacturer for EMEA (incl RUS) being active in Russia since 2005 through major distributors.

Outsourced logistics and warehouses in Singen/DE and Rotterdam/NL for toner in cartridges and in bulk.

CROSSImaging Supplies

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1. Company Introduction Drop-shipping (bulk only) Shipping (bulk+FP)(ex Factory-Warehouses) (ex EUR-Warehouses)

From USA From Japan From HK From NL From DE

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To currently approx 60 Distributors in EMEA/RUS

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2. Market Segmentation

CROSSImaging Supplies

Fortunately, the market is segmented with Quality oriented and Price oriented customers and it is dynamic (changing).

Top-SegmentSmallest volume, highest quality/cost/priceTendency: Market volume increasing

Medium-SegmentMedium volume, mediumquality/cost/priceTendency: Market volume shrinking

Low-SegmentLargest volume, Lowest quality/cost/priceTendency: Market volume increasing

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3. Techical trends & require- ments in Laserprinting

CROSSImaging Supplies

Area Trend Consequences     

   Market From Monochrome to Colour Focus on Colour

Lower (OEM) prices for toner Reduce cost   

Printing Speed Faster devices for Home Offices New raw-materials /processes  and Offices/Departments  for better fusing

   Image-Quality Higher resolution Finer particles  Better halftones/colours Narrower particle distribution

   Economics/ Lower toner consumption Higher Transfer-EfficiencyEnvironment Longer Life-Time of Long-Life developer  OPC/Developer-System Trickle-System Toner  REACH conformity REACH conform raw-materials

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4. OEM Toner - increasingly complex and device-tailored

CROSSImaging Supplies

Properties Parameter Effect

     

Physical Particle Size Distribution Flowability, ID

Grade of Dispersion Resolution

Apparent Density Tribocharge, BG, Offseting

Humidity Resistance Transfer, Yield

   

Chemical Polymer Kneading, Grinding

CCA Dispersion, Tribocharge

Carbon Black, Magnetite ID

Additives Cleanup, Flowability

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4. OEM Toner - increasingly complex and device-tailored

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Properties Parameter Effect   

Magnetic Saturation Toner Transport

Remanence Brush/Roller Structure

Coercivity MICR   

Electrical Tribocharge ID, Transfer

Dielelectric Properties Tribocharge, Cleanup

Resistivity Transfer, Resolution   

Thermal Melt Flow Index Dispersability, Fixing

  Glass Transition Temp Fusing, Storage

  Mol.Weight Distribution Fixing- and Offset-Range

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5. Market requirements

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Low dev. Emerging Highly dev.Requirements What Customer may say Markets Markets Markets

          

Very low price/poor quality        but very universal "As long as it prints it's ok…" XXXX XX X

       Low price/low quality "Low quality prints for letters      and very universal and graphics…" XXX XXX X

       Medium price/reasonable quality "Relative good letter and      but not universal and graphic quality…" X XXX XX

       Medium price/reasonable quality "Relative good letter/graphic      and very universal quality with some deficits…" X XXXX XXX

       High price/OEM-quality "Very good letter and graphic      

like OEM - not universal quality - like OEM…" (X) XX XXXX

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5. Market requirements

CROSSImaging Supplies

Aftermarket-Requirements are specific and additional Market-Requirements we must cope with.

Universality of a toner is required by the aftermarket Distributors, Fillers and Recyclers for various cost- saving/operational reasons – not by the dealer or end-user.

The Aftermarket does not really care how toner is being manufactured (i.e. Pulverized or CPT-made).

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6. How to meet these different requirements (Conventional

vs CPT-Toner) ?

CROSSImaging Supplies

Conventional w.o. After-Treatment

CPT(Potato-Shape)

CPT (Spherical)

Higher QualityHigher CostHigher PricesVery specific

Lower QualityLower CostLower priceVery universal

Conventional w. After-Treatment

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6. How to meet these different requirements (Conventional vs CPT-Toner) ?

The Conventional Toner Production Process with After-Treatment is most suitable for the Aftermarket.

CROSSImaging Supplies

TonerToner

Pre-Grinding

Jet Milling

OversizeClassifying

FinesClassifying

Melting /Kneading

After-Treament

RawRawMaterialsMaterials

Pre-Blending

AdditiveBlending

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6. How to meet these different requirements (Conventional

vs CPT-Toner) ?

CROSSImaging Supplies

Conventional Toner with After-Treatment

Spherical shape particles for longer drum-life Relatively narrow size distribution Less waste Better Image-Quality (i.e. half-tones) Lower cost then Chemically produced toner.

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7. Premium-Toner is different from Universal-Toner

Premium-Toner are like OEM-toner and made (tailored) to perfectly work in particular machines.

Premium-Toner do not compromise on Image-Quality or Performance.

Premium-Toner have a relatively narrow range of compatibilities.

CROSSImaging Supplies

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7. Premium-Toner is different from Universal-Toner

Universal-Toner are made to work reasonably well on a wide range of machines but usually have „deficits“ on some of the machines.

Universal-Toner are a „compromise“ in Image-Quality and Performance in favour of a wide compatibility.

Important is to know the limitations an Universal toner has in terms of Image-Quality, Performance (Forward-/ backward compatibility, yield)

CROSSImaging Supplies

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7. Premium-Toner is different from Universal-Toner

CROSSImaging Supplies

Example: Kyocera Mita (OEM) vs Premium and Universal toner

    OEM CROSS CROSS

Maschine-Series Machine-Speed Cartridge type type Premium Universal         

FS-1000…1050 14ppm TK-17 A ED-18 PYU-01

FS-1018…1118 18ppm TK-18 A ED-18 PYU-01

KM-1500…1820 15-18ppm TK-100 A ED-18 PYU-01         

FS-2000 30ppm TK-310 B ED-33V2 --

FS-3900 37ppm TK-320 B ED-33V2

FS-4000 45ppm TK-330 B ED-33V2 --

FS-2020 35ppm TK-350 B ED-33V2

FS-3920 42ppm TK-360 B ED-33V2 --

FS-4020DN 45ppm (A4) TK-430 B ED-33V2

FS-6950 32ppm (A4) TK-440 B ED-33V2 --

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7. Premium-Toner is different from Universal-Toner

CROSSImaging Supplies

Example: Kyocera Mita (OEM) vs Premium and Universal toner

    OEM CROSS CROSS

Maschine-Series Machine-Speed Cartridge type type Premium Universal         

KM-1620…2050 16-20ppm (A4) TK-410 C KM-04 PYU-01

TASKalfa 180…221 18ppm (A4) TK-435 C KM-04 PYU-01

TASKalfa 300i 30ppm (A4) TK-485 C KM-04 PYU-01         

FS-1028MFP…1350DN 30ppm TK-130 D ED-13 PYU-01

FS-1100 28ppm TK-140 D ED-13 PYU-01

FS-1120D 30ppm TK-160 D ED-13 PYU-01

FS-1320D 35ppm TK-170 D ED-13 PYU-01

FS-1030D,1130MFP 22ppm/30ppm TK-1130 D ED-13 PYU-01

FS-1035,1135MPF 35ppm/ TK-1140 D ED-13 PYU-01

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7. Premium-Toner is different from Universal-Toner

CROSSImaging Supplies

Example: Kyocera Mita (OEM) vs Premium and Universal toner

    OEM CROSS CROSS

Maschine-Series Machine-Speed Cartridge type type Premium Universal         

FS-1800,3800 19ppm TK-60 D ED-60 PYU-01

FS-1900 16ppm TK-50 D ED-60 PYU-01

FS-1920 28ppm TK-55 E ED-55 PYU-01

FS-3820,3830N 28ppm/33ppm TK-65 E ED-65 PYU-01

FS-720…1116MFP 16ppm TK-110 F ED-65 PYU-01FS-1030D,1030DN  22ppm TK-120  F ED-65 PYU-01FS-6950,6979DN  32ppm (A4) TK-440 F ED-65 PYU-01

6 OEM toner > 6 Premium-Toner > 1 Universal-Tonernot replacing TK-310…TK-440 (ED-33V2)

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8. When is Premium-/Universal Toner needed ?

When is Premium-Toner needed: Where highest (OEM-equivalent) image-quality, performance and reliabiliy of the machines is essential (MPS- Environments, important Corporate and Privat-Accounts).

Typically large distributors with a large customer-base (Filling-Volume) that allows to offer different qualities for different needs and budgets.

CROSSImaging Supplies

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8. When is Premium-/Universal Toner needed ?

When is Univeral-Toner needed: Where price is more important then OEM equivalent quality (Universities, Schools, Public Organizations, Private- Accounts).

Typically medium size and smaller distributors with a smaller customer base (Filling-Volume) where it is commercially not feasible to keep stock of different qualities for different needs and budgets.

CROSSImaging Supplies

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9. Conclusion

CROSSImaging Supplies

Advanced Copiers/MFPs/LBPs are complex andneed «tailored» (OEM-) Toner to meet these technical requirements.

Premium-Toner are engineered to work like OEM-toner. Universality is not required.

Aftertreated Conventional Toner seem to be most suitable to meet today’s technical and market-requirements (cost, performance, quality).

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9. Conclusion

CROSSImaging Supplies

Both – Premium- and Universal-Toner have their placebut do have different qualities and cost (prices).

The more universal a Toner is the more it is a compromise in terms of Image-Quality and performance.

Inform yourself and you customers about these advantages and disadvantage for their better choice.

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CROSS Imaging Supplies.

Thank you.

CROSSImaging Supplies