diwali festive campaign celebratedellse diwali offer ... · qwikcilver will send email/sms to all...

Diwali Festive Campaign CelebrateDellse Diwali Offer process note

Offer validity from 20th September till 26th October 2014

Print All India: 24th September till 26th October 2014

2 Dell - Restricted - Confidential

Dell Diwali Offer: Celebrate Dell Se

Buy an Inspiron Notebook or Desktop and get assured gifts worth Rs.8000.00*. Celebrate Diwali Dell Se.

Buy: Dell Inspiron Notebooks (Intel i3, 15, i7 and AMD A6), Desktops (Pentium Dual Core, i3, i5), XPS Laptops and Alienware Laptops

Offer East: 2 years additional warranty (including Next Business Day Onsite & 24/7 Phone Support, excluding Accidental Damage) worth Rs.5000.00* &

Get Peter England/World of Titan/Jabong.com /Allen Solly gift voucher worth Rs.3000.00

Offer Rest of India: 2 years additional warranty (including Next Business Day Onsite & 24/7 Phone Support, excluding Accidental Damage) worth Rs.5000.00* &

Get Peter England/Allen Solly/World of Titan/Jabong.com gift voucher worth Rs.3000.00*

When: From 20th September till 26th October 2014

To avail the above offer, customer has to register on www.celebrateDellse.com and pay Rs.1499.00 as convenience charges including handling charges

Offer Summary:

http://www.celebratedellse.com/


GTM:

Dell Exclusive Stores

Croma and Reliance Outlets

Multi Brand Outlets

Compuindia

E-Tailers(except Amazon)

Offer Summary:


List of customers whose warranty has been upgraded will be shared with QwikCilver by Dell warranty team. QwikCilver will send email/SMS to all customers informing them about the warranty upgrade within 7 days from the date of payment

Customer receives the E-Gift Voucher through email/SMS and redeems it either at authorized merchant outlet or at online stores

On payment confirmation, QwikCilver sends “Celebrate Dell se” validation code & pin in real-time. Customer enters the validation code and pin to claim e-Gift Voucher of brand of his choice.

QwikCilver validates the Service Tag in real-time. Validated customer is prompted to make a payment of Rs.1499

Customer will visit the “Celebrate Dell Se” link within 7 days of receipt of the email/SMS from QwikCilver & submits Service Tag to authenticate the identity

To all validated customers, QwikCilver will send automated SMS & email within 3 working days with a link to make the payment of Rs.1499 and get the voucher

RW to send SMS/email within 2 working days to customers whose claim is rejected or requires further clarification

Submitted data to be validated by RW team and share data of eligible customers to QwikCilver on a daily basis

Customer to register details like Name, Phone no., Email, Service tag number and date of purchase & upload copy of invoice for validation on: www.celebrateDellse.com

Customer purchases Dell Inspiron NB/DT / XPS/Alienware laptops from authorized GTM O

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Terms and Conditions: • This offer is only valid on Inspiron Laptops (Intel i3, 15, i7 and AMD A6), Desktops (Pentium Dual Core, i3, i5), XPS Laptop

and Alienware Laptop purchases made by individual consumers between 20th September, 2014 till 26th October, 2014 across the country.

• The offer is not applicable for Inspiron Laptops or Desktops configured with Intel Pentium processor / Intel Celeron processor / AMD E1 processors.

• For offer eligibility, mandatory registration is required on www.celebrateDellse.com, within 7 calendar dates from the date mentioned on the purchase invoice. Registration done post the mentioned period will lead to automatic disqualification.

• Registration website shall remain open until 3rd November 2014.

• Providing incorrect details at the time of registration, will lead to automatic rejection of the offer entitlement.

• Mandatory for Customer Name and Service tag to match with the details provided at the time of registration.

• Validation of the details and document provided at the time of registration will be completed within 4 days from the date of submission by RW Promotions Pvt. Ltd.

• Purchase invoice should be in a proper readable format, failing to do so would lead to offer entitlement being automatically rejected.

• “Celebrate Dell” Se redemption program is managed by RW Promotion Pvt Ltd (Authorized Service Provider).

• Claim approval or rejection will be intimated through the registered email id and mobile number only.

http://www.celebratewithdell.com/


Terms and Conditions:

• Invoices issued in favor of organizations or companies will not be eligible for the offer.

• Voucher Terms and Condition:

a) Available voucher pertaining to the offer are-

1) Peter England

2) Allen Solly

3) World of Titan

4) Jabong

b) Customer shall be entitled to choose only one of the above mentioned vouchers.

c) All vouchers are subject to stock availability.

d) Voucher shall be valid till 4 months from the date of issue

e) Only single redemption is applicable for the particular opted voucher.

f) In the event of non-availability of particular voucher, consumer shall be entitled to select any on the remaining available vouchers.

g) Under no circumstances, shall Dell be liable in the event of non-availability of the voucher. In such cases Dell shall provide any other item of the same value at Dell’s sole discretion

h) Titan vouchers can be redeemed only at “World of Titan” outlets and the same shall not be applicable for Sonata, Zoop or Nebula products.

i) Jabong Vouchers can be redeemed only on www. Jabong.com

j) Peter England and Allen Solly vouchers can only be redeemed at their respective exclusive outlets only.



• Standard warranty is applicable from the date of manufacture.

• Additionally Warranty is over and above the standard warranty and the same shall be applicable for 2nd and 3rd year from the date of manufacture.

• Any additional warranty purchased shall not be for 4th and 5th year extension.

• Customers are not bound in any manner to participate in this offer.

• Cash redemption is not permissible in this offer.

• Post redemption process, claims or orders cannot in any manner be cancelled or modified.

• In the event of the claim offer being rejected post receiving payment of Rs.1499.00, such circumstances Dell shall in its sole discretion take a decision and such decision shall be final.

• In case of any rejection by Dell, refund will take minimum of 30 days from the intimation of the rejected date.

• While all efforts are made to check pricing and other errors, inadvertent errors do occur from time to time and Dell reserves the right to decline orders arising from such errors without providing any explanation

• All applicable taxes shall be borne by the eligible participant.



• Dell shall not be liable to provide any refund or relief to those participants, in the event of the vouchers are not redeemed during the offer validity period.

• The decision of Dell on any matters in relation to or arising from the offer shall be final and binding.

• Dell reserves the right to reject any offer application if the criteria for qualifications are not met.

• Dell reserves the right to decline orders arising from any error or false statements/declarations provided by the customer without providing any explanation

• All disputes subject to exclusive jurisdiction of Bangalore Courts only. Dell reserves the right to add/modify/delete these terms & conditions without any prior notice and the same shall come into force with immediate effect.


Terms and Conditions: ADVT/POSM

• This offer is only valid on Inspiron Laptops (Intel i3, 15, i7 and AMD A6), Desktops (Pentium Dual Core, i3, i5), XPS Laptop and Alienware Laptop purchases made by individual consumers between 20th September, 2014 till 26th October, 2014 across the country

• Detailed terms and conditions, redemption process, please visit: www.celebrateDellse.com/tnc

http://www.celebratewithdell.com/tnc


Warranty Upgrade terms & conditions:

• The Warranty extension of this offer is 2 years additional warranty (including Next Business Day Onsite & 24/7 Phone Support, excluding Accidental Damage)

• Dell warranty extension is subject to validation of your registration detail and payment realization

• The warranty extension is provided by Dell India Pvt. Ltd., as per the warranty terms & conditions as set forth by Dell.

• It would take a minimum of 7 working days for the warranty extension to be updated from the date of making the payment.

• Dell warranty extension is subject to back end verification and payment realization.

• The warranty extension in this offer is valid only for Inspiron Laptop and Desktop models*

• The warranty extension under this offer is not applicable for 4th and 5th year extension and any such request will be rejected

• Customer / partner cannot club Festive offer with our NPOS warranty extension offer mentioned on our website www.dellwarrantyextension.co.in

• This offer is a limited promotion. 2nd and 3rd year accidental damage or complete cover service is not applicable.

• Dell reserves the right to reject any warranty extension in case the warranty extension criteria is not met


Redemption Process and Guidelines :

• Log on to on www.celebrateDellse.com and register by providing the relevant details as required for availing the offer

• Post registration, eligible participant shall receive a confirmation email and sms on their registered email id and mobile number within 3 working days affirming registration and the amount required to be paid

• Provide the service tag number to authenticate your identity. The payment has to be done within 7 days from the date of receipt of the email and sms

• Upon payment confirmation of Rs.1499.00, you will receive validation code and pin in real-time on your registered mail id and mobile number along with the link to claim page

• After logging into the claim page, choose one of the voucher and proceed to check-out

• Available voucher are-

– Peter England

– Allen Solly

– World of Titan

– Jabong

http://www.celebratedellse.com/


Redemption Process and Guidelines :

• Enter the validation code and pin number upon prompt to claim the voucher

• The voucher of your choice worth Rs.3000.00 would be sent to your registered mail id and mobile number in real-time

• Redeem the voucher as mentioned in the T&Cs

• All customer queries regarding document submission please reach out to [email protected] or contact 080 – 65694367 / 64536446 / 64505373 / 64532211 between 9am-6pm, Mon to Sat

• All customer queries regarding payments and e-Gift vouchers please reach out to [email protected] or contact 080 - 7022 030308 / 7022 030309 / 7022 030310 between 9am-6pm (Monday to Friday)

• All customer queries regarding extended warranty please reach out to [email protected] or contact 1800-425-4026 between 9am-6pm (Monday to Friday)

mailto:[email protected]




Warranty Process Note

• Warranty upgrade post payment will happen within 7 working days.

• The Internal TAT for the same is 3 working days

• Data from QwikCilver of validated and paid customers to reach Service team within 24 hours

Service team to do the following:

1 Daily file to be mailed to [email protected]

- Unique Daily File with clear Submission Dates

2 File received before 12PM processed by 6PM next day (Monday-Thursday)

- Latest Website refresh within 4 Business days

3 File received on Friday will be processed by 6PM the following Monday

- Latest Website refresh by the following Thursday


FAQs:

• What is included in the “Celebrate Dell Se” offer?

• How to place an order?

• How to register for the offer?

• Is the offer applicable in all the channels of purchase? Eg: Multi brand retail store, Dell exclusive stores, Reliance & Croma, compuindia.com, eTailers like Flipkart and Amazon

• How to locate Service tag number?

• Already registered but no communication received.

• Entered wrong mail id and phone number.

• How do I track the status of my order?

• Why should I pay Rs.1499.00?

• What are the payment options?

• Can I make the payment of Rs.1499.00 after the validity period?

• Unable to register due to service tag number error.

Answers are provided in a separate file


FAQs:

• Payment made but e-Gift Voucher (eGV) not received.

• Payment made but no communication received.

• Received eGV but extended warranty confirmation not received.

• Where do I redeem my eGV?

• Can I choose more than one eGV?

• eGV received but not honored.

• What about the validity of the e-Gift vouchers?

• Helpline numbers: All customer queries regarding document submission please reach out to [email protected] or contact 080 – 65694367/64536446/64505373/64532211 between 9am-6pm, Mon to Sat

• All customer queries regarding payments and e-Gift vouchers please reach out to [email protected] or contact 080 - 7022 030308 / 7022 030309 / 7022 030310 between 9am-6pm (Monday to Friday)

• All customer queries regarding extended warranty please reach out to [email protected] or contact 1800-425-4026 between 9am-6pm (Monday to Friday)





Email/SMS/Website messaging:

• Website: Landing page Dear Customer, congratulations on becoming the proud owner of Dell product. We thank you for your business and welcome you to the Dell family. To avail “Celebrate Dell se” offer, please register here with a copy of the invoice and service tag number.

• Website: Post registration Dear Customer, thank you for registering for “Celebrate Dell se” offer. You will receive an email/sms from our end within 3 working days on the status of your submission and further action. We thank you for your cooperation.

• SMS/Email: Post validation (unsuccessful validation) Your registration for “Celebrate Dell se” offer has failed. Please login to register again or contact the helpline for further information.

– Queries regarding registration, contact [email protected] or 080 – 65694367/64536446/64505373/64532211 between 9am-6pm, Mon to Sat

• SMS/Email: Post validation (upon successful validation) Dear Customer, Dell is glad to inform you that you are eligible for the “Celebrate Dell se” offer. Please logon to www.celebratedellse.com/payment and complete the payment formalities within 7 days from now to receive your e-Gift Voucher and warranty upgrade.

– Queries regarding payments and e-Gift vouchers contact [email protected] or 080 - 7022 030308 / 7022 030309 / 7022 030310 9am-6pm (Monday to Friday)


http://www.celebratedellse.com/payment



Email/SMS/Website messaging:

• Website: Payment page Dear Customer, welcome back. You are just one step away from claiming your e-Gift Voucher and warranty upgrade. Please complete the payment and receive your e-Gift Voucher instantly. Warranty will be upgraded within 7 days from the receipt of the payment.

• Website pop-up: Post Payment Congratulations. You will be receiving email/sms in a while. Enjoy your Diwali shopping and Celebrate with Dell Se.

• SMS/Email: Post payment Congratulations, your order is placed successfully. Please note your order number 100071000. You will receive an email/sms confirmation with details of your order along with tracking number. Enjoy your Diwali shopping and Celebrate with Dell Se.

– Queries regarding extended warranty contact [email protected] or 1800-425-4026 between 9am-6pm (Monday to Friday)

• SMS/Email: Warranty upgrade Congratulations. Your Dell NB/DT warranty has been upgraded. Thank you for participating in Celebrate Dell Se program.



360 Degree Plan


The Creative Approach & Delivery

Taking a 360 degree approach, we aim to reach out to our target audience in a bigger, better way – using vernacular languages, market specific creative and offers.

Look out for more of us across TV, Print, Online, Social Media & Retail through the festive season.

Festive Activity

Print

TV

Online & Social

Retail Activati

on

Radio

With Dell, you can always be a part of the festivities with your loved ones - even when you can’t physically make it home!


The Print and Radio Canvas

Spot our Ads across important regional and national publications Full page and half page Ads to create a greater impact.

Few publications: Ebela, Assam Tribune, Shillong Times, TOI, Chandigarh Tribune, Raj Patrika, Amar Ujala, Sakshi, Mumbai Mirror, Pune Kesari & more.

Our offer led radio spots will be reaching an audience of about 0.7 M people across West Bengal and Orissa markets with about 400 spots.


Print Wk7-12

• Covering 33 publications

• 5 rounds of print media

• Week 7: 19th & 20th Sept. – 400 sq cm.

• Week 8: 25th & 26th Sept. – Full page

• Week 9: 4th & 5th Oct. – Half page

• Wee 11 & 12: 18th & 22nd Oct. – Half page


BTL Buzz:

• High impact in-store branding

• Soft POSM merchandising ( Poster/Standees/ Fliers etc)

• High impact facade branding at 31 Croma stores

• Gate arches

• Even the CEF funds activation would use these creatives to amplify the campaign


Festive offer amplification plan

SM promo – 3 promoted posts & tweets/ wk

Online Promo - SEM, Contextual, Display Advertising

EDM

Partnering with Flipkart to promote offer (beyond online)

Always On- amplification

Sept

WK8 WK9 WK10 WK11 WK12 WK13

Promo week 20/9 - 26/9 27/9 - 3/10 4/10 - 10/10 11/10 - 17/10 18/10 - 24/10 25/10 - 31/10

Oct


Online Media plan + Metrics

Total Reach of – 4500K

Traffic to Dell.co.in - 194K

Media Partner

Impression

/Reach Clicks Visits

Yahoo NA 35,000 17,500

Yahoo-Native Ads NA 20,000 10,000

India.com NA 33,333 13,333

Rediff.com 3,000,000 12,000 6,000

Dinakaran 1,500,000 2,250 1,125

Mathrubhoomi NA 5,000 2,250

Networkplay NA 25,000 8,750

SMX NA 25,000 8,750

iavtarz NA 15,000 5,250

DGM NA 25,000 8,750

Metrix NA NA 89,182

Facebook NA 60,000 24,000

Total 4,500,000 257,583 194,890


Thank You

For any queries on this program, please write to [email protected]

diwali festive campaign celebratedellse diwali offer ... · qwikcilver will send email/sms to all...

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