zeke creative credentials & capabilities
DESCRIPTION
Credentials and Capabilities presentation for brand and marketing agency, Zeke Creative. Experts in creative communication for high-end interior and lifestyle businesses. Helping brand owners achieve their ambition by becoming more visible, distinguished and desirable.TRANSCRIPT
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
Zeke Creative Limited
Credentials
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
Zeke are experts in creative communication for high-end interior and lifestyle businesses.
We help brand owners achieve their ambition by becoming more visible, distinguished and desirable.
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
contents who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
Zeke are experts in creative communication for high-end interior and lifestyle businesses.
We help brand owners achieve their ambition by becoming more visible, distinguished and desirable.
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
Wayne McMaster MCSD™
Analytical by nature and inspired by the creative world, Wayne is committed to helping brands and individuals to discover meaning, value and purpose through original thinking, thorough research and great design, with a proven ability to translate strategies and plans into action and a commitment to deliver results.
Stephen Fenton MCSD™
Proud of working hard to deliver a healthy return on his clients’ marketing investments, Stephen relishes any opportunity to help organisations harness what makes them unique and improve their bottom lines.
His professional career spans more than 20 years advising both private and public sector organisations on marketing and brand management.
who we arewho we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75 1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
how we think
We believe there are two fundamental principles behind everything we do.
who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75 1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
how we think
We believe there are two fundamental principles behind everything we do. ELEVATING a brand’s position and perception;
who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75 1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
how we think
We believe there are two fundamental principles behind everything we do. ELEVATING a brand’s position and perception; or AMPLIFYING its voice and message—sometimes both together.
who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
More visible…
• Launch online• Bring new products/services
to market• Establish brand presence• Leverage social media • Seek collaborations/
partnerships
We help brand owners to achieve their ambition by becoming more visible
who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
why us?
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
More visible…
• Launch online• Bring new products/services
to market• Establish brand presence• Leverage social media • Seek collaborations/
partnerships
More distinguished…
• Improve customer journey • Uncover buyer insights • Tell a more compelling story• Increase customer retention/
loyalty• Deliver more engaging content
why us?
We help brand owners to achieve their ambition by becoming more visible, distinguished
who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
More visible…
• Launch online• Bring new products/services
to market• Establish brand presence• Leverage social media • Seek collaborations/
partnerships
More distinguished…
• Improve customer journey • Uncover buyer insights • Tell a more compelling story• Increase customer retention/
loyalty• Deliver more engaging content
More desirable…
• Grow market share/customer base
• Reposition a brand• Refresh a brand • Boost conversion rates • Achieve higher price point
why us?
We help brand owners to achieve their ambition by becoming more visible, distinguished and desirable, through a rigorous creative process that pulls together the right balance of intelligent planning and bright ideas; ultimately working alongside to make sure marketing budgets work harder and go further.
who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
the proofwho we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
16% opening rate 50% registered for event
• Above industry average attendance figures• High proportion of premium prospects• Micro campaign objectives achieved
• Uplift in average customer order value by 47% • Increased in brand awareness, web traffic and online enquiries• Authentic tone of voice crafted and expressed• Greater national magazine exposure though editorial selection
Email engagement campaign Brand Repositioning
2050 target profiles
47%increase average order value
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
the proofwho we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
over 200 enquiries generated
• 52 units let within 24 weeks • High online viewings• Increased overseas reservations
• Helping to define their brand essence• More informed employees• Employees able to talk more eloquently about their brand • Motivated sales force
Property marketing Brand Repositioning
52 premium + luxury apartments
100% occupancy
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
Discoverrevealingchallenges &opportunities
who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
our 3-step approach
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
Discovercreative thinking& strategy
revealingchallenges &opportunities
Define
who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
our 3-step approach
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
our 3-step approach
Discovercreative thinking& strategy
Dooorevealingchallenges &opportunities
implementingcross-mediasolutions
Define
who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75 1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
our capabilities
Questioning, listening and understanding
Strategy without knowledge is not strategy, it’s guesswork, so this is how we come to understand exactly what is needed and reveal the opportunities (or challenges) to be faced. It’s a chance to hold honest conversations about what is authentic and valuable.
research and auditing
brand workshopscustomer insightscustomer journeysbenchmarking
Discover
who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75 1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
our capabilities
Articulating the story
In any high-end interiors or lifestyle business there is always an opportunity to differentiate the brand. We’re at our best when we help build a brand from the ground up, from tone of voice, look, feel and message; but are equally at home delivering a broad range of strategies to elevate or reposition your existing brand.
brand consultancy
brand strategypositioningpropositionbrand identity & guidelinesbrand architectureinternal communications tone of voiceimagerymessaging
Define
who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75 1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
our capabilities
DIGITALCreating impact in the digital space
In a rapidly changing digital age you need to ensure you’re achieving the maximum impact through existing and emerging channels.
CREATIVECompelling and persuasive ideas
While design is increasingly going digital, effective printed literature is as important as ever in increasing desire among customers and new audiences.
Do digital engagement
content managed websitesresponsive websitesecommercevideo & animationsocial mediaemail marketingsearch engine optimisation
creative services
brochures and printed communicationstactical marketing and direct mailexhibition and promotional materialtrade & consumer advertising packagingpoint of salecopywritingprint management
who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
our reputation
“It helps us to position our brand exactly where we want to be in the market. It allows us strategically to be able to create the right USPs for our brand. It speaks of luxury, class and good taste. It captures the real essence of the brand – and is just what we were trying to achieve.”
“Managing the operational complexities of a niche brand in the UK with massively strong roots in Australia is not a job for the faint-hearted. The team have worked closely with us to do so sensitively for several years. Following their help and creative guidance we have succeeded in appealing to the eccentricities of the luxury market in this country whilst keeping our colleagues down under happy.”
who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
1.5 Paintworks | Colthurst Mews | Bath Road | Bristol | BS4 3EH | United Kingdom | studio +44 (0)117 972 8700 | [email protected] | zekecreative.comZeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
our reputation
“Together we developed an effective positioning strategy. Their interpretation of the brand then gave us a visual identity system appealing to affluent early adopters. Our product redefines the nature of sleep, so marketing communications have to put significant space between us and the traditional bed market. We have lots of hard technical things to say but the creative team devised a soft graphic language to convey every unique feature and benefit.”
“We entered the battlefield as challenger, having devised a heritage strategy to give us a point of differentiation we embarked upon creative work. The packaging was exquisite and rapidly helped us establish ourselves and cement some valuable retail relationships.”
who we are 1how we think 2why us? 3the proof 4our 3-step approach 5our capabilities 6our reputation 7
1.5 PaintworksColthurst MewsBath RoadBristolBS4 3EHUnited Kingdom
studio +44 (0)117 972 [email protected]
Zeke Creative Limited Registered in England at the above address. Registered Company No. 08091086 VAT Registration No. 138 7493 75
Images courtesy of
Bath Kitchen Company
JAB Anstoetz
Inspired Interiors
Sheridan