CENTAUR RESEARCH

Credentials and Capabilities

Full serviceMarket Research Fieldwork Partner

INTRODUCTION

INTRODUCTION

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To be the Most Respected and Trusted Marketing Research Network.

Delivering Value through Knowledge and Innovation , Customer satisfaction and loyalty to provide Best Return on Investment.

MISSION

VISION

..

2 Research Directors

2 Zonal Heads

3 Research Managers

3 In House Moderators

2 Content Writers

36 Full Time Field Executives

8 Project Managers

2 BD Managers

5 Research Analyst

3 CRA

2 In House Interviewers

Team

STATISTICAL ANALYSIS

DEVICE TESTING

MYSTERY SHOPPING

ON LINE INTERVIEWS

FGD,MINIGROUPS, IDI,F2F

ETHNOGRAPHY, TYADS

QUALITATIVE & QUANTITIVE MARKETING RESEARCH FIELD WORK

AREA OF SPECIALIZATION

PANNEL RECRUITMENTS

DATA PROCESSING

.

Qualitative Research Quantitative Research

IDI / FGD Tabulation ,Analysis, Charting & PPT

Satisfaction SurveyGlobal CATI/CAPI

Online Research

Service Offerings

Sector Expertise

Sports & Leisure

FMCG

Health & Beauty

Petro

Chemical

Food &

Drinks

Healthcare &

Pharma

Media

Real Estate

Agriculture

Steel & Energy

Logistic

s

IT / Telecom

Household

Appliances

Automotive & Transp

ort

Capital Goods

Focus Group Discussion. In-Depth Interviews. Online Depth interviews & Focus

groups. Extended creativity groups. Ethnographic Approaches.

Dyad/Triad interviews. Conflict Groups. Mini-Group discussions . Creative Groups & workshops. Bulletin boards.

C Research brings forth a powerful suite of Qualitative Marketing Research services to understand the depth and range of consumer attitude and behavior.

We excel in conducting all types of qualitative researches.

Qualitative Research

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Face to face interviews. CATI/ CAPI. CAWI/ SMS based/ PDA

based data collection. Eye Tracking. Perception Analyzer.

Telephone Interviews. Case Histories/Diaries. CAWI (Computer Aided

Web interview). Phone to web surveys. On-line panels.

We offer various quantitative Marketing Research methodologies salient to markets and consumers

The results delivered are crisp, focused and clearly actionable.

Quantitative Research

We are the leading online panel provider across South East Asia with proprietary research only panels. With Specialized B2B & Healthcare panels we always ensure that the panelist are highly engaged.

Expertise in the sampling techniques enables our samples to be in line with the National Representative Sample.

Local presence across Asia enables us to target low incidence group effectively and efficiently.

Online Research

Pharmaceutical & Bio technology : We continually execute projects in Oncology, Drug Delivery,

Biotechnology, Ophthalmic, and Chronic Diseases to develop timely, strategic market intelligence in the form of quality data.

Medical Device : The medical device studies are done in various specialities like

Cardiovascular Devices, Orthopaedic Devices, Home Care, Surgical & Infection Control Products, General Medical Devices, Hospital Supplies & Products, and Wound Care/Management Products market sectors to develop timely, strategic market intelligence for business development.

Healthcare IT : To be a part of the growth story, C Research already has, and is fast

developing capabilities in this niche field.

Hospital Research :We do projects in hospitals at national and international levels. Such as

Anaesthesiology, Dialysis, Infectious diseases, Intensive Care, Oncology, Pain management, Surgery, Thrombosis, Transplantation.

Healthcare Division

.

Pre- FieldServices

Recruitment Services

Questionnaire Preparation

Desk Research

Survey Programming

Pre Field Services

1.Manpower Planning :Interviewer force is deployed based on the scope of the study and the skill required for the same.

2. Translation:Translation into local language, if required is done by well experienced in house staff. Translations are checked by the senior field executive and the researcher before giving it for DTP.

3.Project Briefing:Research briefs field teams on the project specifications, questionnaire and sampling. Project briefing to field Executives is conducted by the executive.

Field Quality Protocols

4.Mocks Call sessions:

Extensive mock sessions are carried out individually for every interviewer and would need to pass this test before assigning the project.

5.Quality Control during field work:

Every interviewer is accompanied for 5% of their work to check the quality of their work.100% scrutiny of questionnaires is done to ensure logic checks, completeness etc.40% of every interviewer’s work would be randomly selected and would be back checked either in person or through telephone by the supervisors. Only if found satisfactory would they be considered as complete and valid interviews.

6.Reporting to ClientWe provide the client with regular progress reports, throughout the duration of the study, as desired.A reporting format is designed as per the requirement of the study.

Field Quality Protocols

1. Scrutiny• 100% scrutiny of the questionnaires for completion, logic and other project specific checks.• Re-checking of at least 30% of the scrutinized questionnaires by Tabulation supervisors.

2. Coding•Write offs done on 5-10% questionnaires, across centres for all open ended responses.• Detailed code-list developed by researchers.• Coding of open end responses as per the code list developed by theResearcher.• Checking of coding in at least 10% questionnaires by TabulationSupervisor.

Post Field Quality Protocols

3. Data Entry:• Data entry / punching by dedicated external suppliers• Checking of data cleaning programme written by the analyst.

4. Data Cleaning:• Data cleaning by data cleaners so as to ensure zero logical and punching

errors.• Re-checking of the final cleaned data by the supervisor and the analyst.5. Table Generation/ Data Deliverables:• Tables generated as per researcher’s analysis plan• Thorough checking of all the tables for its bases, weighted figures etc.• In case of complex analysis, thorough checking of output by seniors.

Post Field Quality Protocols

A network of " specialized mysterious clients" spread throughout our National Territory and our continuous monitoring allow us to manage complex projects from a logistic point of view and fulfil the goals.

These Research tools are efficient complement to the process of managing the overall quality.

Mystery shoppers receive a detailed briefing for every project.

Additionally mystery shoppers are trained personally or by phone.

Results can be delivered in a detailed chart report with in-depth analysis.

Data can be delivered in all known formats.

Mystery shopping & Services

Methodology Face to Face-RandomUsage & Attitude study,Consumer & Buying Behaviour study

Telephonic/CATI /CAPIWeb based interviews

Face to Face-PurposiveOpinion poll, Day After RecallCustomer Satisfaction Study Employee Satisfaction Study

CLT,s(Central location tests) Census operations

Mystery Shopping Exit/Intercept interviews

FGD,s (Focus Group discussions)In-depth interviews

Diary / Panel/Tracking Study

Social and Rural Research Auto Clinic / Other Clinic

Observation Concept and Product Tests

Data Collection

In-home interviewing. In-office interviewing. On-street interviewing. In-store interviewing. Mystery shopping. Online surveys. Analysis of public statistical data. Market study Customer satisfaction surveys B2B interviews.

Collect quantitative data using all common methodologies

.

-25.00 -15.00 -5.00 5.00 15.00 25.00

Novo

Lilly

Sanofi

USV

Sun

• Besides common data formats like SPSS or Excel, we are offering a detailed chart reporting for quantitative research projects:

• Provide meaningful charts instead of pure data that is hard to be interpreted.

• Deliver a chart report in your individual corporate design.

• Easily integrate the charts into management presentations.

• Necessary measurements and actions can be derived easily.

Deliver data in a detailed & chart report

100% in house Field teamHaving a large on roll team helps in conducting field research in a timely and cost effective manner.Field Interviewers have minimum 1 years Healthcare research studies experience.Field Interviewers are selected based on their past therapy area experience.

100% back check To ensure quality deliverance, we willingly offer our clients. 100% digitally audio recorded interviews.Over sampling is common practice in the majority of our projects.

Quality Deliverance

We are a market research firm for quantitative and qualitative market research located in Mumbai , India. We are supporting companies in all steps of their market research project from design, data collection to data analysis. Specially for India, As a fieldwork service provider we are offering first class data collection with our own field of trained mystery shoppers and interviewers and our own online access panel.For quantitative research we are offering all common methods of data collection: CATI, CAPI, CAWI, paper and pencil.We are working objectively, customer-focused, goal-oriented and effectively.Our work is based on reliability, trust, professionalism and a high quality of assessment.Therefore, all information we receive from our clients remains confidential.

Management Summary

Directors

Name andDesignation

Designation Educational Qualification

Experience

Research areas worked in

Mr. Chandrashekhar Kh

Director,Business

M.Sc, MBA-IB > 9 years Pharmaceuticals, FMCG, Durables, Social Research.

Mr. Kamal Kanta Sahoo

Director, Research

B.Tech, MBA-Finance

>10 years Financial Services, Analytics ,Technical studies.

Chandigarh

New Delhi

Mumbai

Goa

KolkataRanchi

BhubaneswarPune

Nashik

Jaipur

Hyderabad

Chennai

Ahmedabad

Bengaluru

Cochin Madurai

Guwahati

Centaur Research foot prints in India

Vizag

CENTAUR RESEARCH

INTELLECTUAL

UNDERSTANDING

COMMITMENT

EXCELLENCE

CENTAUR RESEARCH Venus CHSL, Evershine Millennium Paradise, Thakur Village, Kandivali -East, Maharashtra.MUMBAI. Pin 400 101. INDIA.

Tel/Fax: +91-22-2886 8155 Email: info@c-research.in

www.c-research.in

Thank You