zds bike shop
TRANSCRIPT
ZDS Bike Shop ZANAB KHAN, DHRUVI GANDHI, SHIVAM SINGH
Mission Statement • “ZDS bike shop aim is to produce top bicycles in the
industry, which could benefit our company and the wide
number of consumers. Also, our aim is to please customers,
shareholders, and retailers because it is our belief that each
stakeholder is intrinsically connected.”
Adventures Bikes
First launched in 2016 Price: 1,900 Units Produced: 18,000 Sales:14,052,800 Gross Profit: 6,027,486 Manufacturing Cost: 8,025,314 Advertising Expense: 1,500,000 Public Relation: 1,500,000
Racer Bikes
First launched in 2017 Price: 2500 Unit Produced: 23,900 Sales:19,300,024 Gross Profit:10,331,761 Manufactured Cost: 8,968,263 Advertising Expense: 1,500,000 Public Relation:1,500,000
Marketing Analysis
Only two products: Adventures bikes and Racer Bikes The two expensive bikes in shop. Product Advertising: 1,500,000 Product PR : 1,500,000 Brand Advertising: 3,000,000 in total for advertising and public
relation
Management Analysis
The beginning year was competitive year for us. We only produced one product which was Adventures bikes. At a low, price we were experiencing difficulties because of a
heavy competition. We realize to change our strategy by increasing the price of bikes
which would lead to increase profits. In 2017, we produced another product which was a Racer bike we
increase the price of it so we were competitive.
SWOTStrengths: Two products
Strong advertising
Weakness: Slow entering the market
We could have produced more products. We could made efficient decision every year.
SWOT Opportunities:
Moving to other market: rollerblades, skates, and scooters. Increase advertising by inviting famous sports celebrities which leads to profiles events.
The new strategy we will take is venturing to foreign market which will expand our business.
SWOT Threats:
The competitors market share was very high with effective products. Expansion is hard in the new market because of many competitors
Distribution Sales and Margin Report
Market Share
Multi Firm Share Price
Gross Profit
2016 2017 2018 2019 2020 2021 20220
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
Gross Profit
Financials
ROA - .06 ROS - .12 ROE - .06 SHV - 6.15 Profit – (1,086,378) Cash – 6,041,143
Overall
Questions?