zammo ultimate social marketing engine
DESCRIPTION
Are you looking for an effective marketing plan that gives you top ROI for your limited marketing budget? Here’s a simple but powerful strategy that I’ve implemented for many of my clients to help them utilize their ad spend in the most profitable way possible. What I like most about this strategy is that it uses Facebook ads to laser target the most relevant potential customers for your business. Then after we get prospects to your site, we use Retargeting ads to follow them around the web until they decide to come back and purchase from you. Best of all, this strategy can even be implemented for businesses and non-profits with limited marketing budgets. Simple. Powerful. Affordable. Check out the full presentation (it’s only 12 slides, so it won’t take you long)…TRANSCRIPT
©2013 Zammo Digital Marke4ng. www.ZammoDigital.com
The Ultimate Social Marketing Engine!
Prepared by @AaronZakowski
Facebook + AdWords + Retarge4ng = Big ROI
©2013 Zammo Digital Marke4ng www.ZammoDigital.com www.AaronZakowski.com
The Ultimate Social Marketing Engine!
2 Prepared by @AaronZakowski
Aaron Zakowski has over six years of experience in online marke4ng and is the director of Zammo Digital Marke4ng. He is an expert in Facebook ads, social marke4ng and conversion rate op4miza4on and aims to con4nually provide his clients with crea4ve marke4ng strategies that generate excep4onal ROI.
Aaron has managed Facebook and AdWords campaigns and consulted for large brands such as NJOY, DealDirect.com.au, Smith & Wesson, DailyLook.com, UZI, Humvee, United with Israel and many more.
Aaron writes about social marke4ng and Facebook ads on his blog, AaronZakowski.com.
The Ultimate Social Marketing Engineʼs Benefits!
• Get the most out of every ad dollar spent by laser targe4ng ads at your ideal demographic groups.
• Stay at the top of your poten4al customers’ (or donors’) minds.
• Get prospects to visit your website mul4ple 4mes.
• These techniques work for branding, direct sales, lead genera4on (growing your email list) or ge^ng dona4ons.
3 Prepared by @AaronZakowski ©2013 Zammo Digital Marke4ng www.ZammoDigital.com www.AaronZakowski.com
Who is This Marketing Plan For?!• Ecommerce websites looking to grow sales
• Large Corpora-ons looking to build brand awareness
• Non-‐Profits looking to grow dona4ons • B2B sites looking to generate leads • Blogs and content sites looking to grow email subscribers and readers
4 Prepared by @AaronZakowski ©2013 Zammo Digital Marke4ng www.ZammoDigital.com www.AaronZakowski.com
Step 1: Establish Your Website!
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-‐ All of your marke4ng efforts must be focus on your website. It is your primary source for making sales and genera4ng leads. You do not own your communi4es on social media sites.
-‐ Be sure that your website has a clear objec4ve and sales/lead funnel. Make sure that your website analy4cs soeware has clear goals established and that you are tracking ROI.
Prepared by @AaronZakowski ©2013 Zammo Digital Marke4ng www.ZammoDigital.com www.AaronZakowski.com
Step 2: Facebook Ads!
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-‐ Facebook ads allow you to drive laser targeted traffic to your website. With a lihle crea4vity, you can target your ads at your exact target audience based on interests, gender, age, loca4on, and more (even target your compe4tor’s fans).
-‐ Facebook ads cost significantly less than most other online ads such as Google AdWords.
Prepared by @AaronZakowski ©2013 Zammo Digital Marke4ng www.ZammoDigital.com www.AaronZakowski.com
Step 3: Google AdWords PPC!
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Google ads are the best way to target poten4al customers when they are searching the web with an intent to buy your products.
Prepared by @AaronZakowski ©2013 Zammo Digital Marke4ng www.ZammoDigital.com www.AaronZakowski.com
Step 4: Grow Facebook Fans!
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Growing your social media following (i.e. Fans) on Facebook is a great way to grow brand awareness and to con4nually drive free traffic to your website. However, this free social traffic will rarely send as much traffic to your site as Facebook Ads and Google AdWords. You can use Facebook ads to grow your fan base.
Prepared by @AaronZakowski ©2013 Zammo Digital Marke4ng www.ZammoDigital.com www.AaronZakowski.com
Step 5: Visitors Leave Your Website!
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Even with the best marke4ng campaigns, some prospects will leave your site with conver4ng to a sale, donor or email subscriber. Aeer they leave your site, they will con4nue to surf the web. But they haven’t seen the last of you yet…
Prepared by @AaronZakowski ©2013 Zammo Digital Marke4ng www.ZammoDigital.com www.AaronZakowski.com
Step 6: Set Up Retargeting!
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-‐ Se^ng up Retarge4ng (or Remarke4ng) ads allows you to target ads at people immediately aeer they leave your website to encourage them to come back. Thousands of sites on the web will poten4ally show ads to people who previously visited your site. This allows you to stay on top of poten4al customers’ minds and drive them back to your website to complete a sale.
-‐ Most remarke4ng campaigns report an average ROI of 8X to 10X ad spend.
©2013 Zammo Digital Marke4ng www.ZammoDigital.com www.AaronZakowski.com
Now Go Do It!!
11 ©2013 Zammo Digital Marke4ng www.ZammoDigital.com www.AaronZakowski.com
©2013 Zammo Digital Marke4ng. www.ZammoDigital.com
The Ultimate Social Marketing Engine!
Prepared by @AaronZakowski
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