yu-hao lee ph.d. · grant name: qmra wiki us environmental protection agency [epa] & homeland...

Yu-‐Hao Lee, curriculum vitae

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Yu-Hao Lee Ph.D. Assistant Professor Department of Telecommunication University of Florida

[email protected] +1 517-703-6922

Education

June 2013

Ph.D., Media & Information Studies Department of Telecommunication, Information Studies, & Media Michigan State University Chair: Dr. Carrie Heeter

June 2005 M.A., Journalism Graduate Institute of Journalism National Taiwan University Chair: Dr. Holin Lin

June 2003 B.A., Economics Department of Economics National Taiwan University

Research Interest Teaching Interest Media psychology Persuasion Computer mediated communication Social media Games for learning/ Games for change Diffusion and adoption of technology Online collaboration

Media psychology Persuasion/ Social influence Communication and technology Digital games Social media Emerging technology for social change Research methods

Journal Articles

2014

2013

Dunbar, N., Miller, C., Adame, B., Elizondo, J., Wilson, S., Lane, B., Kauffman, A., Bessarabova, E., Jensen, M., Straub, S., Lee, Y-H., Burgoon, J., Valacich, J., Jenkins, J., & Zhang, J. (2014). Implicit and explicit training in the mitigation of cognitive bias through the use of a serious game. Computers in Human Behaviors, 37, 307-318 Lee, Y. -H., Heeter, C., Magerko, B., & Medler, B. (2013). Feeling right about how you play: the effects of regulatory fit in games for learning. Games & Culture. 8(4), 238-258. doi: 10.1177/1555412013498818 Lee, Y. -H. (2013). Are good games also good problems?: Content analysis of problem types and learning principles in environmental education games, International Journal of Game Based Learning, 3(4), 47-61. doi: 10.4018/ijgbl.2013100104 Wohn, D.Y., & Lee, Y. -H. (2013). Players of Facebook games and how they play, Entertainment Computing, 4(3), 171-178.doi: dx.doi.org/10.1016/j.entcom.2013.05.002


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2012 Lee, Y. -H., Heeter, C., Magerko, B., & Medler, B. (2012). Gaming mindsets: Implicit theories in serious game learning, Cyberpsychology, Behavior, & Social Networking, 15(4), 190-194. doi: 10.1089/cyber.2011.0328.

Lee Y. -H., & Wohn, D.Y. (2012). Are there cultural differences in how we play? Examining cultural effects on playing social network games. Computers in Human Behavior, 28(4), 1307–1314. doi: dx.doi.org/10.1016/j.chb.2012.02.014

2011 Lee, Y. -H., & Lin, H. (2011). Gaming is my work: Identity work in internet-hobbyist game workers, Work, Employment & Society, 25, 451-467. doi: 10.1177/0950017011407975

Heeter, C., Lee, Y. -H., Magerko, B., & Medler, B. (2011). Impacts of forced serious game play on vulnerable subgroups, The International Journal of Gaming and Computer-Mediated Simulations, 3, 35-53. doi: 10.4018/jgcms.2011070103

Moser, J.M., Schroder, H.S., Heeter, C., Moran, T.P., & Lee, Y.-H. (2011). Mind your errors: Evidence for a neural mechanism linking growth mindset to adaptive post-error adjustments, Psychological Science, 22(12), 1484-1489. doi: 10.1177/0956797611419520

Book Chapters and Published Proceedings

2014 Dunbar, N. E., Jensen, M. L., Miller, C. H., Bessarabova, E., Straub, S. K., Wilson, S. N., Elizondo, J., Burgoon, J. K., Valacich, J. S., Adame, B., Lee, Y. -H., Lane, B., Piercy, C., Wilson, D., King, S., Vincent, C., & Scheutzler, R. (2014). Mitigating Cognitive Bias through the Use of Serious Games: Effects of Feedback. Persuasive Technology, 92-105. Springer International Publishing

2013 Heeter, C., Lee, Y. –H., Magerko, B., & Medler, B. (2013). Conceptually meaningful metrics: Inferring optimal challenge and mindset from gameplay. In Magy Seif El-Nasr, Anders Drachen, Alessandro Canossa (Eds.) Game Analytics - Maximizing the Value of Player Data. Springer-Verlag London Ltd., London.

2011

Lee, Y.-H. & Hsieh, G. (2013). Does slacktivism hurt activism?: The effects of moral balancing and consistency in online activism. ACM Conference on Human Factors in Computing Systems (CHI) Paris, France. (20% acceptance rate) Heeter, C., Lee, Y.-H., Magerko, B., & Medler, B. (2011). Beyond player types: Gaming achievement goals, SIGGRAPH conference, Vancouver, CA. (12% acceptance rate)


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2010 Wohn, D.Y., Lee, Y. -H., Sung, J., & Bjornrud, T. (2010). Building common ground and reciprocity through social network games. ACM Conference on Human Factors in Computing Systems (CHI) Atlanta, GA. (22% acceptance rate) [Top 3 student paper] Sung, J., Bjornrud, T., Lee, Y. -H., & Wohn, D.Y. (2010). Social network games: Exploring audience traits, ACM Conference on Human Factors in Computing Systems (CHI) Atlanta, GA. (22% acceptance rate)

2007 Lee, Y. -H. & Lin, H. (2007). Closing digital divide through gaming in cybercafés. Proceeding of the National Archives Program Conference, Taipei, Taiwan.

Journal Manuscript In Preparation and Under Review

Lee, Y. -H. (under review). Attention to what? The effects of working

memory capacity and domain expertise on attention and comprehension of persuasive messages in interactive digital games, Communication Research. Lee, Y-H. (under review). Promoting collective efficacy through digital game: The effect of media mode on efficacy, New Media & Society. Lee, Y.-H., Dunbar, N., Kornelson, K., Wilson, S., Ralston, R., Savic, M., Stewart, S., Lennox, E., Thompson, W., & Elizond, J. (under review). Digital Game for Undergraduate Calculus Education: Promoting immersion, calculation, and conceptual understanding through game affordances. Journal of Computer Assisted Learning Hsieh, G. & Lee, Y –H. (under review). Foot-in-the-door or moral balancing: The moderating effect of issue similarity in activism compliance post slacktivism, Journal of Communication. Jensen, M., Dunbar, N., Piercy, C., Lee, Y.-H. et al. (In revision). Engagement in a digital training game: self-report and physiological measures.

Peer-Reviewed Conference Papers & Posters


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2014 Lee, Y.-H., Dunbar, N., Kornelson, K., Wilson, S., Ralston, R., Savic, M., Stewart, S., Lennox, E., Thompson, W., & Elizondo, J. (2014). Digital game based learning for undergraduate calculus education: Immersion, calculation, and conceptual understanding. Paper presented at Meaningful Play 2014, East Lansing, MI. USA. [Top Paper] Lee, Y.-H. (2014). The effects of working memory capacity and expertise on attention and comprehension of persuasive messages in digital games. Annual Conference of the International Communication Association (ICA), Seattle, WA. Hsieh, G. & Lee, Y.-H. (2014). Foot-in-the-door or moral balancing: The moderating effect of issue similarity in activism compliance post slacktivism. Annual Conference of the International Communication Association (ICA), Seattle, WA.

2013 Lee, Y.-H. (2013). Is a game more effective in raising self and collective efficacy? How media modes change interpretation of the game experience. Annual Conference of the International Communication Association (ICA), London, UK.

2012 Lee, Y. -H., Heeter, C., Magerko, B., & Medler, B. (2012). Feeling right about how you play: the effects of regulatory fit in games for learning, Proceeding of the Meaningful Play 2012 conference, East Lansing, MI. [Top paper] Lee, Y. -H. & Wohn, D. Y. (2012). Does culture affect how we play? Examining the effect of culture orientations on expected outcomes and usage patterns of social network games, Annual Conference of the International Communication Association (ICA), Phoenix, AZ

Wohn, D.Y., & Lee, Y. -H. (2012). Social contributors and consequences of compulsive game play, Annual Conference of the International Communication Association (ICA), Phoenix, AZ.

Heeter, C., Lee, Y. -H., Magerko, B., Cole, C., & Medler, B. (2012). Regulatory focus and serious games: A quasi-experimental study, 5th Annual Meeting of the Society for the Study of Motivation, Chicago, IL.

2011 Lee, Y. -H. (2011). Good games=good learning? Examining message structure and learning through content analysis, Annual Conference of the International Communication Association (ICA), Boston, MA. [Instructional and Developmental Communication. Top paper]

Wohn, D.Y., & Lee, Y. -H. (2011). Facebook players and how they play, Annual Conference of the International Communication Association (ICA), Boston, MA.


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Moser, J.M., Schroder, H.S., Heeter, C., & Lee, Y.-H. (2011). Mind your errors: Evidence for a neural mechanism linking growth mindset to remedial action, Annual Conference of the Association of Psychological Science (APS), Washington, DC. [Top student poster award]

2010 Lee, Y. -H. (2010). Challenging games or digital textbooks? Content analysis of message structure and learning principles in serious games, Proceeding of the Meaningful Play 2010 conference, East Lansing, MI. Heeter, C., Lee, Y. -H., Magerko, B., & Medler, B. (2010). Impacts of forced serious game play on vulnerable subgroups, Proceeding of the Meaningful Play 2010 conference, East Lansing, MI. [Top paper]

2005

Lee, Y. -H., & Lin, H. (2005). An Irrational Black Market? Boundary work perspective on the stigma of in-game asset transaction. Proceeding of the International DiGRA conference, Digital Games Research Association, Vancouver, CA.

Awards

2014

2013

Top Paper Award, Meaningful Play 2014 conference, East Lansing, MI. Best game in business category (researcher on MACBETH game) I/ITSEC serious game showcase and challenge Best adaptive force game (researcher on MACBETH game) I/ITSEC serious game showcase and challenge Outstanding Ph.D. Researcher Department of Telecommunication, Information Studies, & Media Michigan State University [Awarded to one Ph.D. student per year]

2012 Outstanding Ph.D. Researcher Department of Telecommunication, Information Studies, & Media Michigan State University [Awarded to one Ph.D. student per year]

2012

Top Paper Award, Meaningful Play 2012 conference, East Lansing, MI

2011 Top Paper Award, Instructional and Developmental Communication Division, International Communication Association [ICA] conference 2011, Boston, MA.

2011 Top Student Poster Award, Annual conference of the Association of Psychological Science (APS), Washington, DC

2010 Top Paper Award, Meaningful Play 2010 conference, East Lansing, MI.

2010 Top Three Student Paper Award, ACM Conference on Human Factors in Computing Systems (CHI,) Atlanta, GA.


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2008

2007

Excellence in Public Service Journalism, Society of Publishers Asia [SOPA] 2008, Hong Kong [Top journalism award in East Asia] Best Magazine Reporting, ViVian Wu Journalism Award 2007, Taipei, Taiwan [Top 3 journalism award in Taiwan]

Grants & Scholarships

2013

Dissertation Completion Fellowship--$6,000 USD, College of Communication Arts & Sciences, Michigan State University. Communication Arts & Sciences Summer Research Excellence Fellowship -$3,000 USD College of Communication Arts & Sciences Michigan State University

2012

2009 – 2011

Communication Arts & Sciences Summer Research Excellence Fellowship -$3,500 USD College of Communication Arts & Sciences Michigan State University Scholarship for Studying Abroad, -$50,000 USD Ministry of Education, Taiwan.

Academic Appointments


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2013-2014

2012

Postdoctoral researcher, University of Oklahoma Center for Applied Social Research With Dr. Norah Dunbar, Dr. Matthew Jensen, & Dr. Claude Miller (University of Oklahoma) Dr. Judee Burgoon & Dr. Joseph Valacich. (University of Arizona). Grant Name: SIRIUS $6,000,000 USD The Intelligence Advanced Research Projects Activity (IARPA)

• Serious game design • Experiment design • Data collection & analysis • Grant report • Writing and publishing results

Postdoctoral researcher, University of Oklahoma K20 Center With Dr. Scott Wilson Grant: Promise/Gear Up

• Project coordination • Experiment design • Data collection in Oklahoma high schools • Data analysis • Writing and publishing results

Instructor, Michigan State University Department of Telecommunication TC 101: Understanding Media (Summer 2012)

• Instructional design • Lecture topics cover media theory, history, effects, and industry. • Design class activities to facilitate creativity and critical thinking • Design course website • Collected mid-semester teaching evaluation to adjust teaching • Design course evaluation (quiz, exam, final paper) • Student evaluation average: 4.44/5

Research assistant , Michigan State University Department of Communication With Dr. Gary Hsieh (Communications, Michigan State University)

• Formulating research question and experiment design • Survey design • Literature review of relevant studies in licensing effect and

online political action) • Data processing and statistical analyses • Lead author in writing article

2012-2013


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2012-2013 Writing group facilitator Michigan State University Writing Center

• Design writing group activities • Moderate writing groups of five people • Facilitate peer critique and revision

2011-2012 Research assistant , Michigan State University Department of Telecommunication, Information Studies, & Media With Dr. Jonathan Obar (Michigan State University) Dr. Joan Rose (Center for Advancing Microbial Risk Assessment) Grant Name: QMRA Wiki US Environmental Protection Agency [EPA] & Homeland Security,

• Assist with design of wiki platform to facilitate collaboration between experts.

• Literature review of organizational wiki • Data coding and qualitative analysis • Lead author in writing article

2009-2012 Research assistant , Michigan State University Department of Telecommunication, Information Studies, & Media With Dr. Carrie Heeter (Michigan State University) Dr. Brian Magerko (Georgia Institute of Technology.) Grant #0943064 Motivation and Serious Gaming National Science Foundation (NSF),

• Assisted with research question formation • Survey design • Server-based game metrics design • Communication and collaboration with programmer • Literature review of motivation theories in gaming and learning

• Design website to document research progress • Data processing and statistical analyses of 7 rounds of data collection

• Initiated and assisted in writing 4 journal articles and 4 conference paper and poster

2004-2005 2007-2008

Research assistant, National Taiwan University Department of Sociology With Dr. Holin Lin (Sociology, National Taiwan University) Grant Name: Understanding co-playing experience among MMO gamers National Science Committee, Taiwan.

• Assisted literature review of MMO community, gender roles, online collaboration, and virtual economy

• Survey design • Conduct in-depth interview with 57 digital game players • Data coding and qualitative data analysis • Initiated and assisted with writing 2 journal articles and 3

conference papers.


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2008 Teaching assistant, National Taiwan University Department of Sociology Course: Digital Game Culture

• Assisted with course design • Search and selected course materials • Facilitated class discussion • Assisted with grading

2004 Teaching assistant, National Taiwan University

Graduate Institute of Journalism Course: Medical Journalism

• Communicate and coordinate with doctors and physicians • Planned field exercise for students to interview medical workers

• Interviewed doctors • Organized guest lectures

Professional Experiences

2007-2008 Researcher Green Architecture Organization, Taiwan

• Researched five green urban development plans • Drafting government report on sustainable urban planning • Presentation to government workers on research results

2005-2007

Reporter Commonwealth Magazine, Taiwan

• Covered politics and environmental issues around Taiwan • Independently conducted interviews • Published more than 50 news articles • Independently covered photo journalism events • Nominated for 4 journalism awards and won 2

Service & Membership


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External Committee

Reviewer

1. Program Committee for The Third International Symposium of Chinese CHI (Chinese CHI 2015)

2. Conference Committee for Meaningful Play 2014 3. Conference Committee for Meaningful Play 2012 4. Conference Committee for Meaningful Play 2010

1. Cyberpsychology, Behavior, & Social Networking: 2010~present

2. New Media & Society: 2012~present 3. International Journal of Human-Computer Studies: 2012~present

4. Internet studies: 2013~present 5. ICA conference: 2011, 2012, 2013, 2014 6. NCA conference: 2012 7. CHI conference: 2012, 2013, 2014 8. HICSS conference: 2013 9. Meaningful Play conference: 2010, 2012, 2014

Membership

Guest Talk

1. International Communication Association (ICA): 2009-present

2. National Communication Association (NCA): 2012-present

3. Association for Computing Machinery (ACM): 2009-present

Department of Communication, Michigan State University: 2013 Topic: Identity online Panelist: National Communication Association Conference: 2012 Topic: Mixed Methods in Social Media Research: Using System-generated Behavioral Data. Department of Sociology, National Taiwan University: 2008 Topic: The virtual economy National Yuanli Senior High School: 2008 Topic: Youth grassroot journalism

yu-hao lee ph.d. · grant name: qmra wiki us environmental protection agency [epa] & homeland...

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