youth f/w 2017-2018 - amazon s3 · 2016 the color association of the united states youth f/w...

© 2016 The Color Association of the United States

youth f/w 2017-2018

They are more grounded and independent than their millennial predecessors and generally more risk-adverse. They are inclined to stand out rather than to fit in. Digital is their universal language and being plugged-in to the internet has been their default setting since birth. The CAUS Youth Forecast for Fall/Winter 2017-18 incorporates some of the key values of this still officially unnamed generation. As a result, the season is one that breaks with convention and reflects the uncertain future that post-millenials face.

FORECAST

AS THE NEXT GENERATION OF YOUTH BEGINS TO DISCOVER THE STATE OF THE WORLD THEY WILL ONE DAY INHERIT, THEY FOCUS ON INNOVATION AS ONE WAY TO REBUILD.


CAUS COLOR FORECAST REPORT

ALL-INTHE BIGFLIP

ON DEMAND

CAUS COLOR FORECAST REPORTCAUS COLOR FORECAST REPORT

youth f/w 2017-2018



YOUTH Fall/Winter 2017-18

THE BIG FLIP “Gender flipping” surfaces in the youth market, bre-aking down binary gender norms. Turning sexism on its head, this movement proliferates in all areas of youth culture. The trend can be seen in the emer-gence of gender-neutral baby names (Facebook’s Mark Zuckerberg’s baby girl “Max” for example) and in the increase in non-traditional character roles in TV shows and books (including the gender-swap-ping of book series Twilight Reimagined to comic book characters in Netflix series Jessica Jones). Translating this shift to fashion, the movement in-spires an overall relaxation of silhouettes and the introduction of loose, baggy layers. The palette de-monstrates that gender, like color, isn’t just a choice between limited options, but falls along a spectrum.

• Colors skew neutral, but are beautifully rich • Expressions of grey are updated with saturated

undertones• Warm and cool shades play off one another for

tonal print and pattern mixing

ASH TONER | R209 G205 B197

As it’s name would suggest, a neutralizing ashy grey

UNDEFINED | R138 G127 B130

A light charcoal, harmonizing warm and cool

LOOSE LAYERS | R160 G149 B126

A warm buff hue

JUNIPER MUSK | R142 G136 B124

Dusty neutral grey with notes of green

IMPARTIAL | R86 G90 B99

A dark bluish-grey slate color



THE BIG FLIP We are always looking for images that convey the colors of the palette, they are for inspiration and exploration. To see full scale images please visit www.colorassociation.com


youth f/w 2017-2018




ALL-INThe next wave of technology allows the develop-ment of innovative ways to connect, including im-mersive sensory experiences. The entertainment in-dustry has been one of the leaders in this interactive model, engaging consumers through virtual reality and controlled environment-related events. By en-gaging the senses through color, light, sound, scent and touch, brands are able to make an emotional connection with this age group. Kids respond to these literal “bells and whistles”, creating an alluring atmosphere of dynamic enga-gement. Color takes on a luminous persona, echoing the vi-brancy of these environments.

• Opacity is explored within the palette, resulting in layers of transparency

• Metallic green-gold and silver are positioned as power metallics

• Slicker is a departure from conventional color, adding dimension with this supercharged iride-scent hue

ELUSIVE | R166 G103 B161

Warm mid-tone purple with a child-like playfulness

SHINER | R187 G159 B25

Green-based metallic gold in the chartreuse family

OPTIC | R144 G200 B167

An electric mint-pastel with a hint of a yellow tint

SLEEK | R189 G194 B197

A light neutral metallic silver

SLICKER | R146 G166 B154

An iridescent blend of pastel hues with an oil-slick effect



ALL-INWeare always looking for images that convey the colors of the palette, they are for inspiration and exploration. To see full scale images please visit www.colorassociation.com


youth f/w 2017-2018




ON DEMANDEvolving from the idea of DIY, the notion of DIFM (Do It For Me) begins to replace the desire to do every-thing for one’s self. In a time when life is essentially lived “in the cloud”, easy access to cherished digital assets is expected. Almost everything can be orga-nized and arranged with the click of a button -- from a personal assistant to pick-up car service. Cyber-space becomes “home base”, with 24/7 access to anything imaginable. In line with this effortless, unli-mited accessibility, the palette brings together clean and clear color in a variety of bold tones.

• Blue stands out as a poignant pop of color, set-ting a cool tone

• Deep purple replaces black as a solid ground color

• Bold fuchsia is infused with a hint of coral, pro-ducing the brightest accent in the forecast for the season

CLOUD LYFE | R146 G170 B213

A bright medium-light blue with a drop of red

FREE-RANGE | R172 G98 B24

Mid-tone blue with yellow undertones and a powdery finish

TASKER | R139 G106 B89

A creamy, milk chocolaty brown

ASSIST ME | R77 G58 B84

A cool and grapey deep purple

PICK ME UP | R210 G45 B79

Punched up coral with a neon glow



ON DEMANDWeare always looking for images that convey the colors of the palette, they are for inspiration and exploration. To see full scale images please visit www.colorassociation.com


youth f/w 2017-2018


CAUS COLOR FORECAST NOTATIONS

Color Name L* a* b* R G B C M Y Kash toner 80,4 -1,2 4,1 205 209 197 22 17 23 0

assist me 26,6 9,7 -13,7 102 49 93 73 77 42 34

cloud life 65,8 -2,9 -26,7 226 179 87 48 28 3 0

elusive 51,5 29,3 -22,6 54 133 105 41 68 6 0

free range 49,4 23,6 46,5 180 82 83 27 64 100 15

impartial 37,1 -1,8 -6,7 86 90 99 69 57 48 25

juniper musk 54,5 -1,3 5,3 142 136 124 49 41 49 8

loose layers 59,8 0,5 10,9 160 149 126 42 37 51 5

optic 74,9 -28,4 8,8 255 83 92 49 2 43 0

pick me up 49,4 61,2 18,6 57 35 32 13 93 57 1

shiner 63,3 0,4 67,2 191 209 64 33 34 100 0

sleek 78 -2 -3 189 194 197 29 19 19 2

slicker 66 -9 3 146 166 154 47 23 39 6

tasker 46,3 8,5 10,7 185 135 52 44 55 60 20

undefined 52,4 2,8 -2,2 136 127 130 51 47 42 8

While we attempt to provide accurate RGB, Lab and CMYK values for our colors, there may be differences between the actually samples and the various notations. Please cross check all generated colors with actual samples when accuracy is critical.

youth f/w 2017-2018


ABOUT USABOUT US

Founded in 1915 The Color Association of The United States creates and delivers global color insi-ghts across industries. A membership based organization headquartered in New York City, The Color Association serves as premier color forecaster, specialized educator, and trusted advisor to color professionals responsible for color deci-sions in brands, product, and environments.

„Our mission is to capture and deliver color insights and empower color decisions”.

At The Color AssociationWe recognize that individuals have a variety of needs for color information and insights. We offer three different membership categories, along with five different forecast options to help you customize the right solution for your needs.Because we want to ensure that our Members are receiving the level of benefits and services that they require, please feel free to contact us to determine the most appropriate membership category that best suit your specific needs. Email or call us at 212-947-7774.

CAUS forecasts in the following 5 categories: • Women’s Fashion• Men’s Fashion• Youth Fashion• Beauty and Cosmetics• Interiors/Environmental

The Fashion and Beauty categories include 2 forecasts per year, S/S and F/W seasons.

CONTACT [email protected]

login to your CAUS portal to see more reportshttp://www.colorassociation.com/sessions/new

youth f/w 2017-2018 - amazon s3 · 2016 the color association of the united states youth f/w...

Documents